Get Featured
Get Featured in The Hindu
The Hindu is a national English daily published from Chennai by THG Publishing, part of The Hindu Group. It covers national and international news, business, opinion, science and technology, education, culture and city news. Indian PR Distribution (IPRD)® builds your story, matches it to the right section of The Hindu and pursues coverage.
Editorial coverage is decided independently by The Hindu and its journalists.
National English daily
- Type
- National English daily and thehindu.com
- Publisher
- THG Publishing, The Hindu Group, Chennai
- Key sections
- National, International, Business, Opinion, Sci-Tech, Education, Life and Style, Entertainment, Cities
- Sister titles
- BusinessLine, Frontline, Sportstar
Four routes
What "getting featured" can actually mean.
These are different things and should never be confused.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | A journalist at The Hindu chooses to write about you, quote you or interview you | No. The publication decides | Built over months: the story, the angles and the right journalists |
| Media pitching | A tailored story or expert view presented to a specific journalist or desk at The Hindu | No | Tailored pitches to the right beat (media pitching) |
| Press release distribution | Your announcement distributed through newswires and partner networks | Distribution yes; pickup by The Hindu no | Available on its own: we write and distribute it (press release distribution) |
| Sponsored or brand content | A paid format offered by the publication, labelled as such | Yes, as a commercial format | Available on its own; always identified as paid |
Story matcher
Where your news fits in The Hindu.
At The Hindu the subject and the substance decide the section. These are typical matches, not guaranteed routes.
- Startup funding roundBusiness, or BusinessLine for a sharper business angle
- Research, health or technology developmentSci-Tech or Health
- Founder or expert view on a public issueOpinion, as considered commentary, through thought leadership PR
- Education initiative or institution newsEducation
- Company expansion or initiative in one cityThat city's pages
- Books, music or cultural projectEntertainment, Books or Society
- Lifestyle, food or travel launchLife and Style
- Regional brand launchCity pages, alongside regional language media
Strong or weak story
Not every announcement belongs in The Hindu.
Strong candidates
- Developments with clear public or policy relevance
- Research, science or education news backed by evidence
- Startups and companies with substantive growth or funding
- Cultural and lifestyle stories with genuine depth
- Experts with a considered view on a current issue
Weak candidates
- Routine promotional offers
- Product listings with no news element
- Superlatives that cannot be verified
- Content written only to win a backlink
How we work
How we build toward coverage in The Hindu.
- 01
Baseline
We study the business, your current coverage and the sections and city pages of The Hindu that matter, and agree what a realistic first year looks like.
- 02
Story
We build the narrative and a pipeline of angles: business, research, policy, city or culture, matched to sections of The Hindu.
- 03
Relationships and pitching
Month by month we prepare spokespeople and pitch the right journalists, through our media relations work.
- 04
Report and refine
Monthly reports of outreach and verified coverage, with editorial, distribution and paid results kept separate.
Before you pitch
A media-ready story answers eight questions.
- What happened?
- Why now?
- Why does it matter?
- Who is affected?
- What evidence supports it?
- What is new or different?
- Who can speak to it credibly?
- What public, policy or city context does it fit?
- Company background and spokesperson profile
- Dates, figures and supporting data, verified
- Authorised quotes and high-resolution images
- Research, documents or sources a journalist can check
What we do not promise
Transparent about editorial independence.
- Guaranteed editorial publication in The Hindu
- A guaranteed journalist response
- Guaranteed positive coverage
- Guaranteed backlinks or search rankings
- Guaranteed AI Overview or LLM citations
- Paid content presented as editorial
FAQ
The Hindu PR questions
How can I get featured in The Hindu?
The most credible route is a substantive story matched to the right section, whether business, science, education, opinion, culture or a city page, and presented to the right journalist. Indian PR Distribution (IPRD)® builds the story and relationships over several months.
Can IPRD guarantee a feature in The Hindu?
No. Independent editorial coverage is controlled by The Hindu and its journalists. What we control is the strength of the story and where it is pitched.
Can a founder or expert write for the Opinion pages?
Potentially, when the piece offers a considered view on a current issue, backed by expertise and free of promotion. Selection rests entirely with the editors. We help shape the argument and the draft.
Can I target a specific city edition of The Hindu?
Where the story has genuine local relevance, a city approach is often stronger than a national pitch. The Hindu runs city pages and print editions across many Indian cities.
Can research and education institutions get featured?
Yes, when there is a real development: published research, a new programme, a notable result or an expert who can explain an issue. Sci-Tech and Education are the usual contexts.
Is BusinessLine the same as The Hindu?
No. BusinessLine is a separate business title from the same publisher. A business story may suit one, the other or both, and each makes its own editorial decisions.
Can I use a press release to get into The Hindu?
A press release communicates an announcement, but distribution does not mean The Hindu will publish it independently. For a fixed-date announcement, press release distribution or a sponsored format is the dependable route.
Does IPRD offer sponsored placements in The Hindu?
Commercial options depend on the publication's current products and terms. Any paid or sponsored format is identified clearly as commercial and never presented as independent editorial coverage.
How do I start a PR campaign for The Hindu?
Share the business background and what you want to achieve. For editorial coverage we propose a plan built around your story; for an announcement that must run on a fixed date, we recommend press release distribution or a sponsored format instead.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
