Startup PR
Startup PR Agency in India
A funding round is a day of news. A founder with a clear view of the sector keeps the company in coverage for the months between rounds. Indian PR Distribution (IPRD)® plans startup PR for both, with sponsored distribution where the date matters and organic stories where credibility does.
- Rounds + foundersstories
- From ₹11,999+ GST
- AI answersbuilt in
Who reads it
Who covers startups, and what gets a reply.
Startup reporters receive dozens of funding announcements a day. The ones they open have a number, a reason and a founder who will pick up the phone.
Startup portals
YourStory, Inc42 and Entrackr cover funding, launches, layoffs and growth across the ecosystem. Entrackr reads filings closely; YourStory leans towards founder stories.
Business dailies' startup desks
ETTech, Mint, Moneycontrol and Business Standard cover startups as businesses, often after the startup portals have broken the news.
Deal and investor media
VCCircle and the deal desks follow rounds, valuations and investors. They want the investor names, the amount and what the money is for.
Sector trade and regional media
Your sector's trade titles reach customers; regional media tell the story of a founder from their own city or state.
News triggers
News triggers, the desks that run them, and the route we use.
Most startups need a predictable launch and a credible founder profile. These are different routes.
| News trigger | Desks that run it | Route we use |
|---|---|---|
| Funding round | Startup portals, deal desks | Embargoed pitch to one desk, then national distribution on the day |
| Product or market launch | Startup portals, sector trade | Sponsored distribution, with a pitch to sector reporters |
| Growth milestone | Startup portals, business dailies | Organic, if the number is verifiable and meaningful |
| Founder story or first | Business dailies, regional and language media | Organic pitch, in English and the founder's regional language |
| Expansion to a new city | City desks, regional dailies | Regional distribution in the local language |
| Senior hire or board appointment | Startup portals' people news, trade | SingleWire release |
Sector calendar
When startup news has room.
Funding news follows the deal, not the calendar, but the timing still matters: Monday to Thursday mornings work best, and the week of the Union Budget on 1 February or a large IPO listing is crowded. National Startup Day on 16 January and the annual and quarterly funding reports from the startup portals give founders a reason to comment on the ecosystem.
Between rounds, the calendar of your own sector matters more than the startup calendar. A fintech founder comments on RBI policy, an EdTech founder on admissions season, a D2C founder on festive sales.
Founders as the story
Between rounds, the founder is the story.
The startups that stay in coverage are the ones whose founders have something to say: a view on the sector, data from their own customers, a first worth reporting. We build that into thought leadership, so the company is quoted when its category is in the news.
Regional angles work for founders too. For an Indian entrepreneur who became the first Indian to finish a marathon at the Geographic North Pole, an organic campaign earned 18 publications in English, Hindi and Bengali, among them The Times of India, The Economic Times, Zee News, ANI and Ei Samay.
What we do
What we do for startups.
Press release distribution
Wire-led distribution: SingleWire from ₹11,999 + GST, MultiWire Standard from ₹28,999 + GST, DiscoveryWire Standard from ₹45,999 + GST.
Media pitching
Embargoed and exclusive pitches for funding rounds and launches, to the desk most likely to run them.
Organic PR
Earned coverage for founder stories, firsts and growth milestones with real news value.
Thought leadership
Bylines and commentary that keep the founder quoted between rounds.
AI search visibility
Coverage AI engines can cite, so the product is described correctly when buyers ask.
Regional languages
Native writing in 11 Indian languages for founder stories and city launches.
Results
171 pickups, and all five AI engines could describe it.
For a new sustainability e-commerce platform, sponsored wire distribution produced 171 pickups, 13 of them on premium outlets, and all five AI engines tested could describe the platform afterwards.
FAQ
Startup PR questions
What does a startup PR agency do?
It gets a startup's funding rounds, launches, milestones and founder stories in front of the startup, business and sector reporters who cover them, and keeps the founder in coverage between announcements through thought leadership.
How much does startup PR cost in India?
Press release distribution starts with SingleWire from ₹11,999 + GST, MultiWire Standard from ₹28,999 + GST and DiscoveryWire Standard from ₹45,999 + GST. Media relations and thought leadership programmes are quoted on your brief.
How do I get my startup covered by YourStory or Inc42?
Give the reporter a reason: a verifiable number, a clear problem solved, a founder with a view. A tailored pitch to the right reporter, sometimes with an exclusive, works better than a mass email.
Should we announce our funding round with an exclusive?
Often, yes. An exclusive or embargoed pitch to one desk gives the story depth; national distribution on the day puts the round on the wider record.
Can PR help a startup appear in AI search answers?
Yes. AI engines describe companies from the coverage that exists. Consistent, credible coverage gives them facts to cite; our AI search visibility work builds it deliberately.
Can you help a founder build a profile, not just the company?
Yes. Thought leadership builds the founder's profile through bylines, interviews and commentary on the sector, and organic stories about founders with an unusual journey often travel furthest, in English and in their regional language.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
