Correct
When information is wrong
- Clarify or correct inaccurate facts with the publisher
- Use the platform's own processes where policies are broken
- Bring in specialist legal advice when needed
Online Reputation Management (ORM)
Online Reputation Management in India
Your online reputation is shaped by what people can find about you. When search results, news or reviews have turned against a founder or a brand, Indian PR Distribution (IPRD)® rebalances the picture through PR: credible coverage, accurate information and a clear narrative, not deletion tricks or fake reviews.
- Foundersand brands
- PR-lednot deletion
- Audit · build · monitor
- Indiaand international
What people find
Your reputation exists wherever people look for you.
A customer searches your company before calling. An investor looks up the founder. A journalist checks the background before writing. A candidate reads the reviews before accepting an offer.
Each of them forms a view from information you did not all create: news coverage, reviews, profiles and third-party mentions.
Online reputation management is the work of understanding that picture and making the accurate, credible side of it easier to find.
- News coverageInvestors, journalists
- Reviews and ratingsCustomers, candidates
- Company and founder profilesPartners, investors
- Founder name searchEveryone, first
- Third-party mentionsJournalists, partners
When ORM is right
When should you consider it?
- Negative or critical content sits near the top of searches for your name or brand
- Search results are outdated, incomplete or confusing
- A past controversy still defines how people see you
- You are preparing for an IPO, fundraise, acquisition or major launch
- Your founder's public profile now affects the company's reputation
- You want credible third-party information to outweigh a single bad story
How we work
Seven steps, run as a programme, not a one-off fix.
Reputation audit
We map what people actually see: branded and founder searches, news, reviews, profiles and third-party mentions.
Risk and opportunity map
We separate what is harmful, what is merely outdated and where the gaps are.
Narrative
We agree the accurate facts, achievements and positioning that should be easier to find.
Content and assets
We create or strengthen profiles, company narratives and expert content worth reading.
PR and media
Through media relations and announcements, we earn credible third-party coverage.
Monitoring and response
We track new mentions and advise when to clarify, correct or stay quiet.
Ongoing building
We review the picture periodically, because reputation compounds over months, not days.
Correct, build or leave
Not every negative result needs a response.
Build
When the picture is unbalanced
- Earn credible coverage around real achievements
- Strengthen founder and company profiles
- Publish expert views that deserve to be found
Leave
When criticism is legitimate
- Do not argue with genuine journalism
- Address the underlying issue, not the article
- Let accurate, newer information speak over time
Founders and brands
Two kinds of reputation, one approach.
Founder reputation
When the person is searched before the company
- Founder search audit
- Credible profile and expert commentary
- Interviews and thought leadership
- Ongoing monitoring
Combine with thought leadership PR.
Brand reputation
When the company is judged before the first call
- Branded search and review audit
- Clear company narrative and profiles
- Coverage of real milestones
- Statements when something goes wrong
Combine with corporate communications.
What ORM is not
ORM, crisis communication and SEO overlap, but they are not the same.
| Feature | Online reputation management | Crisis communication | SEO |
|---|---|---|---|
| Purpose | Rebalance what people find and believe over time | Respond to one urgent event | Rank web pages for search queries |
| Time frame | Months; ongoing | Hours to weeks | Ongoing |
| Main tools | Audit, PR, content, media coverage, monitoring | Statements, spokespeople, media handling | Technical and on-page optimisation |
| Within IPRD | This service | Handled as part of this service when needed | One component, not the goal |
In practice
A pre-IPO founder programme.
Case study · Listed-company founder
- Context
- A company founder and managing director, six months ahead of the company's IPO
- Objective
- Make sure investors searching the founder found an accurate, credible profile
- Before
- Two adverse results on page one for the founder's name: a court order from a commercial dispute on a legal database, and an adverse report in a national daily. Neither could be removed.
- Approach
- Reputation audit, owned profiles, founder narrative, thought leadership and earned media coverage, monitored month by month
- After
- Both adverse results moved to page three. Pages one and two now carry only positive and neutral results, and the positions held ahead of the listing.
- Duration
- Six months
Principles
How we will and will not work.
- Truth before spinWe work with accurate information only.
- Build before suppressCredible content outlasts suppression tactics.
- Context firstNo result is judged without its source and circumstances.
- Editorial independenceJournalists decide; we earn, never buy, endorsement.
- Long-term thinkingReputation compounds over months.
- No fake reviewsWe never create reviews, profiles or testimonials.
AI answers
When the AI answer about you is wrong.
Buyers increasingly read a summary from ChatGPT, Gemini or Google AI Overviews before they read any article. If that summary is outdated, mixes you up with a namesake or repeats a negative story, we handle it here: find the sources the engines lean on, correct what can be corrected, and build accurate coverage they can cite instead.
FAQ
Reputation management questions
What is Online Reputation Management?
Online Reputation Management (ORM) is the practice of monitoring, analysing and strategically influencing the information and narratives associated with a person, brand or organisation across search, media and other online environments.
Can Online Reputation Management remove negative search results?
Removal is not always possible or appropriate, because results are controlled by independent publishers, platforms and search engines. Inaccurate information can sometimes be corrected or removed through the publisher, platform processes or legal routes. A responsible ORM programme focuses on accurate information, appropriate responses and building credible content that deserves to be found.
Can IPRD remove negative articles from Google?
Indian PR Distribution (IPRD)® does not treat removal of legitimate journalism as a standard deliverable. Where information is inaccurate or breaks a platform's policies, we help pursue correction through the right route. Otherwise, we focus on building accurate, credible information around the person or brand.
Is Online Reputation Management the same as SEO?
No. SEO focuses on search visibility and page performance. ORM focuses on the wider information and perception around a person or organisation. SEO can be one component of an ORM programme.
How long does Online Reputation Management take?
It depends on the existing information, the level of public visibility and the scope. Most programmes run over several months, because reputation is rebuilt through sustained, credible activity rather than one intervention.
Can ORM help founders?
Yes. Founder ORM audits what people find when they search the founder and builds a clearer, credible professional profile through coverage, commentary and thought leadership.
Does ORM include press release distribution?
It can. Press release distribution is useful when there is a genuine announcement, but it is only one activity within a wider ORM programme.
Should every negative review be answered?
No. The right response depends on the review's accuracy, impact and platform. Some issues should be addressed directly; others need no public reply.
Can ORM help before an IPO or fundraise?
Yes. A reputation audit and proactive communication programme before an IPO, fundraise, acquisition or major launch helps make sure investors and partners find accurate, credible information.
Can ORM guarantee a positive reputation?
No. Reputation is shaped by independent publishers, customers, journalists and platforms. A responsible ORM programme controls its own strategy and activity, but cannot guarantee how every third party will see or discuss you.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
CompanyIndian PR Distribution (IPRD)®
A brand of Crepo Media
A brand of Crepo Media
Address5th Floor, RDB Boulevard, GP Block, Sector V, Salt Lake,
Kolkata, West Bengal 700091, India
Kolkata, West Bengal 700091, India
Phone+91 91471 03415 (calls and WhatsApp)
+91 91471 03416 (calls)
+91 91471 03416 (calls)
Email[email protected]
HoursMonday to Saturday, 10:00 to 18:00 IST
