Media Pitching
Media Pitching Services in India
One strong story, told the way a particular journalist needs it. Indian PR Distribution (IPRD)® researches the beat, builds the angle and the material, and pitches the reporters and editors most likely to run it, in English and Indian languages.
- Beat-ledresearch
- English + Indian languagespitching
- Same-dayfollow-up
Anatomy of a pitch
What a journalist needs in the first read.
The angle
Why this story, for this reader, now. One sentence a reporter could repeat to their editor.
The proof
The number, the document or the first that makes the claim checkable.
The person
A spokesperson with a view, available on the journalist's timeline.
The assets
Photos, data and background ready to send, so the story can move the same day.
Formats we pitch
Match the format to the story.
| Format | Works when | What the journalist gets |
|---|---|---|
| Exclusive | The news is strong enough for one outlet to want it first | First access, a fuller story, time to report it |
| Embargoed news | Several outlets should publish together on a set day | Material in advance, under a clear embargo time |
| Data story | You hold original numbers on a trend | A finding readers have not seen, with the method behind it |
| Expert commentary | The news of the day touches your expertise | A quotable, sourced view within the news cycle |
| Founder interview | The journey or the view is the story | Access to the founder and the facts around them |
| Bylined article | The leader has a considered argument | A well-argued piece fitted to the outlet's style |
How we pitch
Four steps, for every story.
- 01
Research the beat
We read what each journalist has written recently and what their desk is covering this month.
- 02
Build the angle
One story, shaped differently for business, technology, city or language desks where it fits more than one.
- 03
Pitch and follow up
A short, specific pitch, a single well-timed follow-up, and fast answers when a journalist replies.
- 04
Support the story
Interviews arranged, facts checked and assets sent, then the published story logged in your report.
Pitching in practice
One platform, separate angles for business, tech and health desks.
For an AI health platform, we pitched a concrete use case rather than broad AI claims, and shaped separate angles for business, technology and health desks. The story ran across US and Indian titles, including CNET, TechTimes, Mint and Entrepreneur India.
Beats we pitch most
Where tailored pitching makes the biggest difference.
| Beat | What lands | Example angle |
|---|---|---|
| Business and startups | Numbers, founders, market moves | What a funding round will build, and for whom |
| Technology and AI | Real deployments and measurable results | A named customer outcome, not a feature list |
| Health | Evidence, access and expert voices | What changes for patients, explained by a doctor |
| Education | Data and policy views | What a new policy means in classrooms |
| City and regional desks | Local relevance | Jobs, services or investment in that city |
| Lifestyle | Visual, timely stories | A launch tied to a season or cultural moment |
How journalists like to be pitched
Principles we hold to on every pitch.
Short and specific
The angle in the first line, the proof in the second.
Right person, right beat
A pitch to a reporter who covers the subject, not a mass mailing.
One follow-up
A single, well-timed follow-up, with something useful added.
Ready to verify
Facts, sources and a spokesperson available when the journalist is.
FAQ
Media pitching questions
What is media pitching?
Media pitching is presenting one story, tailored, to a specific journalist or editor who covers that beat, instead of sending the same release to everyone.
How is a pitch different from a press release?
A release announces the news to many outlets at once. A pitch offers a particular journalist a story angle, access and material that suit their beat and their readers.
Which formats can you pitch?
Exclusives, embargoed news, data stories, expert commentary on the news of the day, founder interviews, bylined articles and features.
Do you pitch regional and language media?
Yes. We pitch Hindi, Bengali and other Indian-language desks in their own language, which matters as much as the angle. See regional PR.
Can media pitching be combined with distribution?
Often it should be. A sponsored release puts the news on the record on the day; pitching takes a sharper angle to the journalists who can turn it into a feature or interview.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
