Get Featured
Get Featured in NDTV
NDTV was founded in 1984 by Prannoy Roy and Radhika Roy and has been part of the Adani Group since 2022. It runs English, Hindi and business news channels, regional channels and ndtv.com. Indian PR Distribution (IPRD)® shapes your story for the right NDTV desk, on air or online, and takes it there.
Editorial coverage is decided independently by NDTV and its journalists.
News network, TV and digital
- Type
- Television news network and ndtv.com
- Owner
- Adani Group (majority stake since December 2022); headquartered in New Delhi
- Channels
- NDTV 24x7 (English), NDTV India (Hindi), NDTV Profit (business), NDTV World, and regional channels for Madhya Pradesh and Chhattisgarh, Rajasthan, and Marathi
- Digital
- ndtv.com, the NDTV app, Gadgets360 and NDTV Food
Four routes
What "getting featured" on NDTV can mean.
Each route gives a different result. We say which one your objective needs before anything else.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | An NDTV journalist reports on you, quotes you on air or online, or invites you as a studio guest | No. NDTV decides | We build the story, the visuals and a spokesperson who is ready for camera |
| Media pitching | A news angle or expert view taken to the right NDTV desk: national, business, tech or regional | No | Targeted pitches by desk and language (media pitching) |
| Press release distribution | Your announcement on national wires and partner networks that newsrooms monitor | Distribution yes; NDTV pickup no | We write it and run it on the wires (press release distribution) |
| Branded content | NDTV runs a branded content unit, NDTV Brand Studio, for brand-led programming and content | Yes, as a commercial format | Where brand content suits the objective, we scope it with you and quote on your brief |
Story matcher
Where your news fits at NDTV.
NDTV is a broadcaster first, so the story needs a face, a visual and a reason to air today. These are typical matches.
- Market-moving company news or resultsNDTV Profit, on air and online
- Founder or CEO view on the economy or a sectorBusiness interviews and panels, through thought leadership PR
- Consumer tech or gadget launchGadgets360 and the tech desk
- Policy, public-interest or national storyNDTV 24x7 and the national news desk
- Hindi-speaking market storyNDTV India, with Hindi-language material
- State-level development in MP, Chhattisgarh or RajasthanThe relevant NDTV regional channel, alongside regional language media
- Food, travel or lifestyle launchNDTV Food and lifestyle coverage online
Strong or weak story
Not every announcement belongs on NDTV.
Strong candidates
- News with a visual element: a site, a product, a demonstration, people
- Spokespeople who are articulate, available at short notice and comfortable on camera
- Company or sector data that explains a current news story
- Developments with clear national, business or regional consequence
- Founders with a view on a live debate, not a pitch for their product
Weak candidates
- Announcements with nothing to show or say on camera
- Routine promotional offers
- Superlatives that cannot be verified
- Stories that depend on the spokesperson being unavailable until next week
How we work
From your news to the right NDTV desk.
- 01
Assess
We decide whether the story is a TV story, a digital story or both, and which NDTV property and language it suits.
- 02
Angle and assets
We sharpen the news hook and prepare what a broadcaster needs: B-roll, images, data and a short spokesperson brief.
- 03
Prepare and pitch
We media-train the spokesperson where needed and take the story to the right desk, through our media relations work and the national wires ANI, PTI and IANS.
- 04
Report
You see outreach and verified coverage, with editorial, distribution and paid results reported separately. For a sense of what national pickup looks like, read the case study of an Indian entrepreneur covered across 18 publications, Zee News among them.
Before you pitch
A TV-ready story answers eight questions.
- What happened?
- Why does it matter today?
- What can viewers see?
- Who is affected?
- What evidence supports it?
- What is new or different?
- Who can speak to it, in English or Hindi?
- What wider story does it fit?
- Spokesperson profile, availability and languages
- Verified figures and a one-page fact sheet
- B-roll, high-resolution images and logos
- Location or demo access if a crew may visit
What we do not promise
Clear about what NDTV decides.
- A guaranteed on-air slot or online story
- A guaranteed studio invitation
- Guaranteed positive coverage
- Branded content presented as editorial
FAQ
NDTV PR questions
How can I get featured on NDTV?
Bring news that works on screen: a clear development, something to show and a spokesperson who can explain it in a minute. Indian PR Distribution (IPRD)® matches the story to the right NDTV desk, prepares the assets and the spokesperson, and pitches it.
Is NDTV coverage paid or editorial?
Both exist and they are different. Editorial coverage is decided by NDTV's journalists and cannot be bought. NDTV also runs a branded content unit, NDTV Brand Studio, whose content is commercial and labelled as such. We advise which route fits your objective.
Which NDTV channel suits my story?
It depends on the audience. NDTV Profit suits markets and company news, NDTV 24x7 national stories in English, NDTV India Hindi-speaking audiences, and the regional channels state-level news. Gadgets360 covers consumer technology online.
Can a startup appear on NDTV Profit?
Yes, when there is business news behind it: funding, results, a market-moving deal or a founder with a credible view on the sector. A product launch alone rarely makes business television.
Does a press release get my company on NDTV?
A press release on the national wires puts your news in front of NDTV's newsrooms, but pickup is their decision. For broadcast, a direct pitch with visuals and an available spokesperson works far better.
What does a spokesperson need for an NDTV interview?
Short, clear answers, verified numbers, availability at short notice and comfort on camera in the language of the channel. We brief and rehearse spokespeople before any broadcast opportunity.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
