Advertising and Marketing PR
Advertising & Marketing PR Agency in India
Advertising and marketing have a trade press of their own, read closely by clients, rivals and talent. Indian PR Distribution (IPRD)® plans PR for agencies, adtech companies and marketing leaders around the stories that trade press runs: wins, appointments, campaigns and views on the industry.
- Trade pressrelationships
- Award + festiveseasons
- White-labelfor agencies
Who reads it
Who covers advertising and marketing.
The industry's trade titles publish daily and are read by the people who hire agencies, join them and compete with them. Mainstream business pages pick up the bigger moves.
Advertising and media trade
exchange4media, afaqs!, Campaign India, BestMediaInfo and Adgully cover account wins, appointments, campaigns, media and the business of agencies.
Brand and marketing desks
ETBrandEquity and Storyboard18 cover marketers, brands and campaigns, and are read by CMOs and brand teams.
Social and digital trade
Social Samosa and the digital trade titles cover social campaigns, creators, platforms and adtech.
Business pages
The business pages cover agency acquisitions, holding-company moves, adex forecasts and large brand mandates.
News triggers
News triggers, the desks that run them, and the route we use.
Trade titles move daily. Speed and the client's sign-off decide most of the route.
| News trigger | Desks that run it | Route we use |
|---|---|---|
| Account win or mandate | Advertising trade | Release cleared with the client, pitched to trade editors on the day |
| Senior appointment | Advertising and brand trade | SingleWire release and a short pitch |
| Campaign launch | Brand and social trade | Campaign note with credits; video distribution for the film |
| Award win | Advertising trade | Short release and social assets, the same day as the result |
| Industry view or data | Trade, business pages | Thought leadership: bylines and commentary from your leaders |
| Acquisition or new office | Business pages, trade | National distribution and an interview with the founder |
Sector calendar
Award season, the IPL and the festive quarter.
Goafest and the ABBY Awards (20 to 22 May in 2026, in Goa) and Cannes Lions in June set the awards calendar, with Effie India and other shows through the year. Agencies with shortlists and wins have a narrow window to be in coverage, so releases and assets are ready before the results.
The IPL season from March to May and the festive quarter from September to November are the biggest campaign windows, and the trade press covers them heavily. Year-end and January bring adex outlooks and predictions, where agency leaders with clear views get quoted.
What makes it news
Credits, clients and a view on the industry.
Trade editors want the facts quickly and correctly: the client, the mandate, the team, the credits. A win announced without the client's sign-off is a risk, so we agree the wording with both sides before the release goes out.
Between wins, leaders' views keep an agency in the trade press: on AI in creative work, on media fragmentation, on regional markets. Thought leadership turns those views into bylines and interviews.
What we do
What we do for agencies and marketing businesses.
Media relations
Ongoing relations with advertising, brand and digital trade editors.
Thought leadership
Bylines and interviews for agency founders, creative leaders and CMOs.
Press release distribution
Wire-led distribution for wins, appointments, acquisitions and new offices.
Video distribution
Campaign films on the handles and sites of news media.
White-label for agencies
PR and communications agencies resell our distribution and media relations under their own brand, with white-labelled reports.
Corporate communications
Narrative and spokespeople for agencies through acquisitions, leadership changes and growth.
Across sectors
2,500+ media outlets. 300+ clients. 1,250+ press releases.
Indian PR Distribution (IPRD)®, a brand of Crepo Media, has distributed more than 1,250 press releases for 300+ clients across 2,500+ media outlets, with 100mn+ impressions, through the national wires ANI, PTI and IANS and native writing in 11 Indian languages. We set out what a programme in your sector would look like on a call.
What a programme looks like
How the programme runs, step by step.
- 01
Trade map
The editors and titles that cover your agency's work, and what each has run recently.
- 02
Ready before the moment
Releases and assets for wins, appointments and awards prepared and cleared in advance.
- 03
Leaders' views
A small set of positions for bylines and interviews between announcements.
- 04
Reporting
Trade coverage, distribution pickups and any paid placement reported separately.
FAQ
Advertising and Marketing PR questions
What is advertising and marketing PR?
It is PR for agencies, adtech companies and marketing leaders: placing account wins, appointments, campaigns, awards and views on the industry with the advertising, brand and digital trade press and the business pages.
Which trade publications cover advertising in India?
exchange4media, afaqs!, Campaign India, BestMediaInfo and Adgully for advertising and media; ETBrandEquity and Storyboard18 for brands and marketers; Social Samosa for social and digital.
How do you announce an account win?
With the client's agreement on the wording. We prepare the release and credits, clear them with both sides and pitch trade editors on the day the win can be announced.
Do you offer white-label PR for agencies?
Yes. Agencies resell our press release distribution and media relations under their own brand, with white-labelled reports for their clients.
When is the best time for agency PR?
Around the awards calendar (Goafest and the ABBYs in May, Cannes Lions in June), the IPL season and the festive quarter, when the trade press is most active, and in January for outlook pieces.
Can you build a profile for a CMO or agency leader?
Yes. Thought leadership places bylines, interviews and panel commentary in the trade and business press, built on a few positions the leader can defend.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
