About us

About Indian PR Distribution (IPRD)®

PR built for the page, the feed and the search box.

Indian PR Distribution (IPRD)® is a digital-first PR, press release distribution and media relations agency, and a brand of Crepo Media. We help founders, companies and institutions in India and abroad get their news published, earn coverage and look credible wherever people search for them.

Meet the team
2,500+media outlets
300+clients
1,250+PRs distributed
100mn+impressions generated

Who we are

PR built around how news actually moves.

We started as a press release distribution service and grew into a full PR practice. Today we distribute announcements through national newswires, pitch stories to journalists, prepare spokespeople, and manage reputations for clients ranging from startups to listed companies and government bodies.

We work with reporters, editors, TV producers and digital publishers across India, in English and in Indian languages, and with international media in the United States, United Kingdom and UAE.

We are digital-first by design: every campaign is planned for search and AI answers as well as for the newspaper page.

Core team

The people behind IPRD.

A senior team that leads every account, with specialist writers and media executives behind them.

  • Saikat Marik, Founder and Chief Strategist, Indian PR Distribution (IPRD)®

    Founder and Chief Strategist

    Saikat Marik

    Founded Indian PR Distribution (IPRD)® under Crepo Media. Sets the strategy for every campaign and leads media relations, with a focus on coverage that keeps working in search and AI answers.

    • PR strategy
    • Media relations
    • Founder branding
  • Arkopravo Patra, Creative Director, Indian PR Distribution (IPRD)®

    Creative Director

    Arkopravo Patra

    Leads creative for IPRD: campaign visuals, design and the audiovisual storytelling behind video distribution.

    • Creative direction
    • Design
    • Video

What we do

Three kinds of PR work.

Press Release Distribution

Placement on a guaranteed timeline

  • Sponsored syndication through ANI, PTI and IANS
  • Regional, national and international distribution
  • Video and trade media distribution

See press release distribution.

Media Relations

Coverage a journalist chooses to write

  • Media pitching and interviews
  • Thought leadership for founders and executives
  • Corporate communications, press conferences and reputation

See media relations, or all services.

AI Search Visibility

Found and cited in AI answers

  • AI visibility audits across ChatGPT, Gemini, Perplexity and Google AI
  • Generative and answer engine optimisation (GEO and AEO)
  • Sponsored, organic or hybrid routes, chosen by the result you need

See AI search visibility and thought leadership.

How we work

Six things we hold to.

  • Story before outletWe start with what is genuinely news, then choose where it belongs.
  • Honest about guaranteesSponsored placements are guaranteed; editorial coverage never is, and we say so.
  • Route by resultWe choose sponsored, organic or a mix of both by what the result needs, and say upfront what each will deliver.
  • Transparent reportingEvery report separates editorial, distribution and paid results.
  • Native languagesRegional releases are written in the language, not translated into it.
  • Digital-firstCoverage is planned to be found in search and AI answers, not just printed.

Credentials

Accredited and registered.

  • Indian PR Distribution (IPRD)®Registered trademark
  • PRCAIPrime member, Public Relations Consultants Association of India
  • PRSIAccredited with the Public Relations Society of India
  • Advertising Club KolkataAccredited member
  • Bengal Business CouncilAccredited member
  • Crepo MediaParent company, Kolkata and Wilmington, Delaware. crepomedia.com

Proof

Trusted by founders and companies.

Very good and proficient PR services provided by Indian PR Distribution. We have been using it since the last two years and are very satisfied.
Ankush BhandariFounder, upEducators
They understand the nuances of effective PR, which reflects in the strategies they created for Housiey. What sets them apart is their commitment to measurable results.
Ankit AgarwalFounder and CEO, Housiey
IPRD's team ensured broad media coverage on premium media outlets while making sure our brand story resonates with our target audience.
Aadil MerchantFounder and CEO, BathStory

Our office

Serving clients in India and abroad.

5th Floor, RDB Boulevard, GP Block, Sector V, Salt Lake, Kolkata, West Bengal 700091, India. Contact us or call +91 91471 03415.

FAQ

About IPRD

What is Indian PR Distribution (IPRD)®?

Indian PR Distribution (IPRD)® is a digital-first PR, press release distribution and media relations agency. It is a registered trademark and a brand of Crepo Media.

Where is IPRD based?

Our office is on the 5th Floor, RDB Boulevard, GP Block, Sector V, Salt Lake, Kolkata, West Bengal 700091. Crepo Media also has a presence in Wilmington, Delaware, and we work with clients across India and in international markets.

Which industry bodies is IPRD part of?

IPRD is a Prime member of PRCAI and is accredited with PRSI, Advertising Club Kolkata and Bengal Business Council.

Who leads Indian PR Distribution (IPRD)®?

IPRD is led by Saikat Marik, Founder and Chief Strategist, with Arkopravo Patra as Creative Director.

Start a campaign

Have a story worth telling?

Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.

Contact

You have a story.
We can help it travel.

Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.

CompanyIndian PR Distribution (IPRD)®
A brand of Crepo Media
Address
5th Floor, RDB Boulevard, GP Block, Sector V, Salt Lake,
Kolkata, West Bengal 700091, India
Phone+91 91471 03415 (calls and WhatsApp)
+91 91471 03416 (calls)
HoursMonday to Saturday, 10:00 to 18:00 IST