Get Featured
Get Featured in Hindustan Times
Hindustan Times is a major English news platform covering India and world news, business, technology, lifestyle, entertainment, education, health and city news. Indian PR Distribution (IPRD)® builds your story, matches it to the right HT section or city page and pursues coverage.
Editorial coverage is decided independently by Hindustan Times and its journalists.
National English news platform
- Type
- National English news platform and hindustantimes.com
- Publisher
- HT Media
- Key sections
- India, World, Business, Tech, Lifestyle, Entertainment, Education, Health, Cities
- Read by
- Readers across India, business leaders, professionals, students
Four routes
What "getting featured" can actually mean.
These are different things and should never be confused.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | An HT journalist chooses to write about you, quote you or interview you | No. The publication decides | Built over months: the story, the angles and the right journalists |
| Media pitching | A tailored story or expert view presented to a specific HT journalist or desk | No | Tailored pitches to the right beat (media pitching) |
| Press release distribution | Your announcement distributed through newswires and partner networks | Distribution yes; HT pickup no | Available on its own: we write and distribute it (press release distribution) |
| Sponsored or brand content | A paid format such as PR articles or brand studio content, labelled as such | Yes, as a commercial format | Available on its own; always identified as paid |
Story matcher
Where your news fits in HT.
HT covers many subjects, so the story decides the section. These are typical matches, not guaranteed routes.
- Startup funding roundBusiness or Startups
- AI or technology developmentTech, or Science for research
- Company expansionBusiness, Industry or that city's pages
- Founder or leadership viewOpinion, or interviews in Business, through thought leadership PR
- Healthcare or education initiativeHealth, Education or city pages
- Fashion or design launchLifestyle and Fashion
- Film, music or cultural projectEntertainment, or Art and Culture
- Local business developmentCity pages, alongside regional language media
Strong or weak story
Not every announcement belongs in HT.
Strong candidates
- Developments that matter to readers in a specific city
- Funded startups and growing businesses with real news
- Healthcare and education organisations with research or initiatives
- Consumer, lifestyle and cultural projects with a genuine story
- Founders with a credible view on a current issue
Weak candidates
- Routine promotional offers
- Purely sales-driven announcements
- Superlatives that cannot be verified
- Content written only to win a backlink
How we work
How we build toward HT coverage.
- 01
Baseline
We study the business, your current coverage and the HT sections and city pages that matter, and agree what a realistic first year looks like.
- 02
Story
We build the narrative and a pipeline of angles: business, city, lifestyle or expert, matched to HT sections.
- 03
Relationships and pitching
Month by month we prepare spokespeople and pitch the right journalists, through our media relations work.
- 04
Report and refine
Monthly reports of outreach and verified coverage, with editorial, distribution and paid results kept separate.
Before you pitch
A media-ready story answers eight questions.
- What happened?
- Why now?
- Why does it matter?
- Who is affected?
- What evidence supports it?
- What is new or different?
- Who can speak to it credibly?
- Which city, community or public conversation does it fit?
- Organisation background and spokesperson profile
- Dates, figures and supporting data, verified
- Authorised quotes and high-resolution images
- Customer, partner or institutional context where appropriate
What we do not promise
Transparent about editorial independence.
- Guaranteed editorial publication in HT
- A guaranteed journalist response
- Guaranteed positive coverage
- Guaranteed backlinks or search rankings
- Guaranteed AI Overview or LLM citations
- Paid content presented as editorial
FAQ
Hindustan Times PR questions
How can I get featured in Hindustan Times?
The most credible route is a genuinely relevant story matched to the right HT context, whether business, technology, lifestyle, health or a city page, and presented to the right journalist. Indian PR Distribution (IPRD)® builds the story and relationships over several months.
Can IPRD guarantee a feature in Hindustan Times?
No. Independent editorial coverage is controlled by Hindustan Times and its journalists. What we control is the strength of the story and where it is pitched.
Can a local business get featured in Hindustan Times?
Potentially, through HT's city sections, when the development has genuine local significance. HT lists city coverage including Delhi, Mumbai, Kolkata, Bengaluru, Pune, Lucknow, Chandigarh and others.
Can startups get featured in Hindustan Times?
Yes, when there is a meaningful development, such as funding, growth, technology, founders, market expansion or partnerships. HT's business coverage includes a Startups section.
Can healthcare and education organisations get coverage?
Potentially. Research, innovation, institutional initiatives and public-interest stories can fit HT's health, science and education coverage, provided every claim is supported and not overstated.
Can fashion, lifestyle and entertainment brands get featured?
Yes, when there is a genuine story: a distinctive launch, designer, creative project, major event or cultural angle. A commercial launch alone is rarely enough.
Can I use a press release to get into Hindustan Times?
A press release communicates an announcement, but distribution does not mean HT will publish it independently. For a fixed-date announcement, press release distribution or a sponsored format is the dependable route.
Does Hindustan Times offer PR articles or branded formats?
HT's contact page lists PR articles, brand studio and advertising separately from editorial. Any such format is paid, depends on HT's current terms, and is always identified as commercial, never as independent editorial coverage.
How do I start a Hindustan Times PR campaign?
Share the business background and what you want to achieve. For editorial coverage we propose a plan built around your story; for an announcement that must run on a fixed date, we recommend press release distribution or a sponsored format instead.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
