Get Featured
Get Featured in The Telegraph (t2)
The Telegraph is Kolkata's English daily, published by the ABP Group since 7 July 1982, with t2 as its entertainment and lifestyle brand. Indian PR Distribution (IPRD)® is based in Salt Lake Sector V and works with Calcutta desks every week, so we know which story belongs on the city pages, which in t2 and which in business.
Editorial coverage is decided independently by The Telegraph and its journalists.
English daily, Kolkata
- Type
- English daily newspaper and telegraphindia.com
- Publisher
- ABP Group, Kolkata
- Founded
- 7 July 1982
- Editions and brands
- Calcutta, South Bengal and North Bengal editions; t2 for entertainment and lifestyle (t2online.in)
Four routes
What "getting featured" in The Telegraph can mean.
Each route gives a different result. We say which one your objective needs before anything else.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | A Telegraph or t2 journalist reports on you, interviews you or covers your event | No. The newspaper decides | We build the story for the city, business or t2 desk that covers it |
| Media pitching | A Calcutta angle taken to the right Telegraph or t2 desk | No | Pitches written for the city's English readers (media pitching) |
| Press release distribution | Your announcement distributed to Kolkata and East India media | Distribution yes; Telegraph pickup no | We write it and distribute it (press release distribution), with Bengali versions for the Bengali dailies |
| Commercial formats | Paid formats such as advertising or advertorials, where the publication offers them, labelled as such | Yes, as a commercial format | Where a paid format suits the brief, we set it out on a call |
Story matcher
Where your news fits in The Telegraph.
The Telegraph is read in English by Calcutta. t2 is where the city looks for what to watch, eat, wear and do. These are typical matches.
- Restaurant, hotel or store opening in the cityt2 and city coverage, often with a media invitation in Kolkata
- Film, music, fashion or design projectt2
- Celebrity or artist at a Kolkata eventt2, with a press conference in Kolkata where it helps
- Investment, hiring or growth in BengalBusiness and city pages
- Development in North or South BengalThe relevant regional edition
- Expert view on an issue the city is debatingOpinion and interviews, through thought leadership PR
Strong or weak story
Not every announcement belongs in The Telegraph.
Strong candidates
- Hospitality, food and retail launches with something to see and taste
- Film, music, fashion and design with a Calcutta connection
- Businesses investing, hiring or expanding in Bengal
- Events with people and pictures the city will want to see
- Experts with a clear view on a city or state issue
Weak candidates
- National announcements with no Calcutta angle
- Launches with nothing to photograph or experience
- Routine promotional offers
- Superlatives that cannot be verified
How we work
From your news to the right Telegraph desk.
- 01
Assess
We decide whether the story is city news, business or t2, and whether it needs an event, a tasting or a preview to be covered well.
- 02
Angle
We write for the city's English readers, and prepare Bengali versions for Anandabazar and Ei Samay when the story should reach them too.
- 03
Prepare and pitch
We take the story to the right desks in Kolkata, through our media relations work, and run press meets or media invitations when the story calls for people in the room.
- 04
Report
You see outreach and verified coverage, with editorial, distribution and paid results reported separately. A Kolkata entrepreneur, the first Indian to finish a marathon at the Geographic North Pole, was covered in 18 publications in English, Hindi and Bengali.
Before you pitch
A city-ready story answers eight questions.
- What happened?
- Why does Calcutta care?
- Why now?
- What can a photographer shoot?
- What evidence supports it?
- What is new or different?
- Who can speak to it?
- What city conversation does it fit?
- Company background and spokesperson profile
- Dates, venue and figures, verified
- Authorised quotes and high-resolution images
- Preview, tasting or event access for the desk
What we do not promise
Clear about what The Telegraph decides.
- Guaranteed editorial publication
- A guaranteed reporter or photographer at your event
- Guaranteed positive coverage
- Paid content presented as editorial
FAQ
The Telegraph PR questions
How can I get featured in The Telegraph?
Bring a story with a real Calcutta angle and take it to the desk that covers it: city, business or t2. We work with the city's newsrooms directly.
Is Telegraph coverage paid or editorial?
Editorial coverage is decided by The Telegraph's journalists and cannot be bought. Paid formats such as advertising or advertorials, where offered, are commercial and labelled as such. We advise which route fits your objective.
What is t2?
t2 is The Telegraph's entertainment and lifestyle brand, covering film, music, food, fashion, events and the good life in Calcutta, in the paper and online at t2online.in.
How do I get my restaurant or hotel launch into t2?
Give the desk something to experience: a preview, a tasting, a chef or a designer worth meeting, and pictures worth printing. We plan media invitations in Kolkata around what the desk needs.
Does The Telegraph cover North Bengal and South Bengal?
Yes. Besides Calcutta, The Telegraph publishes South Bengal and North Bengal editions. A development in Siliguri or Durgapur, for instance, may suit a regional edition better than the city pages.
Should I target The Telegraph, Anandabazar or Ei Samay?
They reach different readers. The Telegraph is the city's English daily; Anandabazar and Ei Samay are Bengali dailies. Many Bengal stories suit all three, each with its own angle and language.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
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Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
