Fintech PR
Fintech PR Agency in India
Fintech news is read by customers, investors and regulators at once. Indian PR Distribution (IPRD)® plans fintech PR around that audience: precise announcements, cleared by your compliance team, placed with the finance and startup desks that shape how the sector is understood.
- Compliance-clearedmessaging
- Finance + startupdesks
- Hindi + regionalfor users
Who reads it
Who covers fintech, and who else is reading.
Fintech sits across two beats: startups and banking. The best coverage usually needs both, and the copy has to survive a regulator reading it.
Startup and deal desks
Entrackr, Inc42, YourStory and ETTech cover funding, revenue, losses and competition among fintechs, often with filings in hand.
Finance and banking desks
Moneycontrol, Mint, Business Standard, The Economic Times and Financial Express cover licences, RBI and SEBI actions, partnerships with banks and the products customers use.
BFSI trade
ETBFSI and the banking trade titles are read by bank, NBFC and insurance executives: the partners and buyers for B2B fintech.
Personal finance and language media
Personal finance columns and Hindi and regional news sites reach the users of payments, lending and investing apps outside the metros.
News triggers
News triggers, the desks that run them, and the route we use.
Fintech news needs the right route and the right wording. Both are agreed before anything goes out.
| News trigger | Desks that run it | Route we use |
|---|---|---|
| Licence or authorisation | Finance desks, BFSI trade | Sponsored distribution with the exact regulatory wording, and a pitch to finance desks |
| Funding round | Startup and deal desks | Embargoed pitch to one desk, then national distribution |
| Bank or NBFC partnership | BFSI trade, finance desks | Joint release cleared by both compliance teams |
| Product launch for consumers | Personal finance, Hindi and regional sites | Regional distribution in the languages of your users |
| RBI policy or rule change | Finance desks | Founder or economist commentary, pitched on the day |
| Outage, fraud or regulatory action | Finance desks, social media | Prepared statement and reputation management |
Sector calendar
The fintech calendar runs on policy dates.
The RBI's Monetary Policy Committee meets six times a year, and each announcement fills the finance pages for a day. It is a poor day for an unrelated launch and a good day for informed commentary on rates, credit or payments. The Union Budget on 1 February works the same way.
The Global Fintech Fest in Mumbai (9 to 11 September in 2026) is the sector's largest annual moment: partnerships and product news timed around it get attention from desks already covering fintech that week. Quarterly results of listed fintechs and banks shape the conversation the rest of the year.
Careful claims
Messaging the regulator can read without concern.
Fintech claims are read against RBI, SEBI and IRDAI rules. We state licences and authorisations exactly as granted, name the regulated lender or partner where a digital lending product depends on one, and avoid any promise of returns, approval or rates that the product cannot guarantee. Your compliance team clears every word before distribution.
Investment products need particular care: SEBI bars regulated entities from associating with unregistered finfluencers, so we keep promotion within media and creators who meet the rules.
What we do
What we do for fintech companies.
Press release distribution
National distribution through ANI, PTI and IANS for licences, partnerships and launches, with Hindi versions for users.
Media relations
Ongoing relations with finance and startup reporters, so your executives are called when the sector is in the news.
Thought leadership
Commentary and bylines for founders and economists on credit, payments and regulation.
Corporate communications
Narrative and spokesperson preparation for fundraises, results and regulatory milestones.
Regional languages
Native writing in 11 Indian languages for consumer products used outside the metros.
Reputation
Reputation management for outages, fraud alerts or regulatory action, with statements prepared in advance.
Across sectors
2,500+ media outlets. 300+ clients. 1,250+ press releases.
Indian PR Distribution (IPRD)®, a brand of Crepo Media, has distributed more than 1,250 press releases for 300+ clients across 2,500+ media outlets, with 100mn+ impressions, through the national wires ANI, PTI and IANS and native writing in 11 Indian languages. We set out what a programme in your sector would look like on a call.
What a programme looks like
How the programme runs, step by step.
- 01
Compliance brief
We agree with your compliance team what can and cannot be said: licences, partners, rates and risk language.
- 02
Narrative and spokespeople
One clear story for customers, investors and regulators, and executives prepared for finance desk interviews.
- 03
Announcements on the calendar
Launches and partnerships timed away from policy days, and commentary ready for the days themselves.
- 04
Reporting by route
Editorial, distribution and paid results reported separately, so you can see what each route delivered.
FAQ
Fintech PR questions
What does a fintech PR agency do?
It places a fintech company's news, such as funding, licences, partnerships and product launches, with finance, startup and BFSI media, and writes the messaging so that it is precise enough for customers, investors and regulators to read the same way.
Which publications matter most for fintech PR in India?
Entrackr, Inc42 and YourStory for funding and growth; Moneycontrol, Mint, Business Standard, The Economic Times and Financial Express for finance and regulation; ETBFSI for banking partners; personal finance and regional news sites for users.
How do you handle RBI and SEBI compliance in fintech PR?
Your compliance team clears every release before distribution. We state licences exactly as granted, name regulated partners where required, and avoid promises of returns, approvals or rates.
When is the best time to announce fintech news?
Away from RBI monetary policy days and the Union Budget, unless the news is a comment on them. The week of the Global Fintech Fest in Mumbai suits partnership and product news.
Do you handle a crisis such as an outage or fraud alert?
Yes. We prepare holding statements in advance and run reputation management when coverage or search results turn critical.
Can fintech PR reach users outside the metros?
Yes. Hindi and regional news sites and the personal finance pages reach users of payments, lending and investing apps across India. We write natively in 11 Indian languages through regional distribution.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
