Get Featured
Get Featured in The Times of India
The Times of India is a national English daily with an unusually wide editorial spread, from business and technology to education, lifestyle, entertainment and city news. Indian PR Distribution (IPRD)® builds your story, matches it to the right TOI context and pursues coverage.
Editorial coverage is decided independently by The Times of India and its journalists.
National English daily
- Type
- National English daily
- Publisher
- The Times Group
- Key sections
- India, Business, Tech, Education, Lifestyle, Entertainment, Sports, City
- Read by
- General readers across India's metros and cities
Four routes
What "getting featured" can actually mean.
These are different things and should never be confused.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | A TOI journalist chooses to write about you, quote you or interview you | No. The publication decides | Built over months: the story, the angles and the right journalists |
| Media pitching | A tailored story or expert view presented to a specific TOI journalist or desk | No | Tailored pitches to the right beat (media pitching) |
| Press release distribution | Your announcement distributed through newswires and partner networks | Distribution yes; TOI pickup no | Available on its own: we write and distribute it (press release distribution) |
| Sponsored or brand content | A paid format offered by the publication, labelled as such | Yes, as a commercial format | Available on its own; always identified as paid |
Story matcher
Where your news fits in TOI.
At TOI the subject and the geography decide the desk. These are typical matches, not guaranteed routes.
- Startup funding roundBusiness or Tech
- AI or technology developmentTech, or Science for research
- Company expansion in one cityThat city's pages
- Founder or leadership viewBusiness, Opinion or an interview
- Healthcare or education initiativeHealth, Education or city pages
- Fashion, design or lifestyle launchLifestyle, or city supplements such as Calcutta Times
- Film, music or cultural projectEntertainment or city supplements
- Regional brand launchCity pages, alongside regional language media
Strong or weak story
Not every announcement belongs in TOI.
Strong candidates
- Developments that matter to readers in a specific city
- Startups with substantive funding or growth
- Institutions with research, health or education news
- Lifestyle and cultural launches with a genuine local story
- Founders with a credible view on a current issue
Weak candidates
- Routine promotional offers
- Product listings with no news element
- Superlatives that cannot be verified
- Content written only to win a backlink
How we work
How we build toward TOI coverage.
- 01
Baseline
We study the business, your current coverage and the TOI desks and city pages that matter, and agree what a realistic first year looks like.
- 02
Story
We build the narrative and a pipeline of angles: business, city, lifestyle or expert, matched to TOI sections.
- 03
Relationships and pitching
Month by month we prepare spokespeople and pitch the right journalists, through our media relations work.
- 04
Report and refine
Monthly reports of outreach and verified coverage, with editorial, distribution and paid results kept separate.
Before you pitch
A media-ready story answers eight questions.
- What happened?
- Why now?
- Why does it matter?
- Who is affected?
- What evidence supports it?
- What is new or different?
- Who can speak to it credibly?
- Which city or community cares?
- Company background and spokesperson profile
- Dates, figures and supporting data, verified
- Authorised quotes and high-resolution images
- The city, venue or community the story belongs to
What we do not promise
Transparent about editorial independence.
- Guaranteed editorial publication in TOI
- A guaranteed journalist response
- Guaranteed positive coverage
- Guaranteed backlinks or search rankings
- Guaranteed AI Overview or LLM citations
- Paid content presented as editorial
FAQ
Times of India PR questions
How can I get featured in Times of India?
The most credible route is a genuinely relevant story matched to the right TOI context, whether business, technology, lifestyle or a city page, and presented to the right journalist. Indian PR Distribution (IPRD)® builds the story and relationships over several months.
Can IPRD guarantee a feature in Times of India?
No. Independent editorial coverage is controlled by The Times of India and its journalists. What we control is the strength of the story and where it is pitched.
Can a local business get featured in Times of India?
Potentially, through TOI's city pages, when the development matters to readers in that city: an opening, an initiative, a local partnership or a community story.
Can I target a specific Times of India city edition?
Where the story has genuine geographic relevance, a city-specific approach is often stronger than a national pitch. TOI maintains extensive city coverage across Indian markets.
Can startups get featured in Times of India?
Yes, when there is a meaningful development, such as significant funding, growth, technology, a new market or founder expertise.
Can fashion, lifestyle and entertainment brands get featured?
Yes, when there is a genuine story: a notable launch, collaboration, designer, event or cultural angle. Lifestyle and entertainment pages and city supplements are the usual contexts.
Can I use a press release to get into Times of India?
A press release communicates an announcement, but distribution does not mean TOI will publish it independently. For a fixed-date announcement, press release distribution or a sponsored format is the dependable route.
Does IPRD offer sponsored placements in Times of India?
Commercial options depend on the publication's current products and terms. Any paid or sponsored format is identified clearly as commercial and never presented as independent editorial coverage.
How do I start a Times of India PR campaign?
Share the business background and what you want to achieve. For editorial coverage we propose a plan built around your story; for an announcement that must run on a fixed date, we recommend press release distribution or a sponsored format instead.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
