Hindi PR Distribution
Hindi Press Release Distribution in India
Hindi is read across more of India than any other language, from Lucknow and Patna to Jaipur, Bhopal and Ranchi. Indian PR Distribution (IPRD)® writes your release natively in Hindi and takes it to the Hindi dailies, their city editions and the national Hindi news sites, with the national wires behind it.
- Jagran · Bhaskar · Hindustanleading dailies
- National + cityHindi desks
- Print + digitaland the wires
Where Hindi is read
The Hindi belt, and the national stage.
Hindi is the main language of Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Jharkhand, Chhattisgarh, Haryana, Uttarakhand, Himachal Pradesh and Delhi, and it is widely read in Punjab, Maharashtra, Gujarat and West Bengal.
That spread shapes how Hindi news works. The big Hindi dailies publish dozens of city editions, so a story can run in Lucknow, Kanpur and Varanasi without reaching Patna, or the other way round. National Hindi channels and news sites sit on top, reaching the whole Hindi-reading audience at once.
Hindi media
The Hindi press, from national to city pages.
Leading dailies
Dainik Jagran is India's most-read Hindi daily, followed by Dainik Bhaskar, Hindustan and Amar Ujala (IRS 2019 Q4). In that round, these four were the most-read dailies in India in any language.
Regional leaders
Rajasthan Patrika in Rajasthan and, as Patrika, in Madhya Pradesh; Prabhat Khabar in Jharkhand, Bihar and Bengal; Naidunia in Madhya Pradesh and Chhattisgarh; Punjab Kesari across the north.
TV and digital news
National Hindi channels such as Aaj Tak, ABP News, Zee News, India TV and News18 India, and the dailies' own sites, from jagran.com to bhaskar.com and livehindustan.com.
Hindi on the wires
PTI's Hindi service, Bhasha, carries Hindi copy to subscriber newsrooms across the belt, which is one reason a natively written Hindi release travels further than a translated one.
Titles are named for orientation; your outlet list is planned on your brief. For the full picture, with readership data, see the 10 most popular Hindi newspapers.
What works
What a Hindi desk runs.
The city page
Most Hindi readers meet local news on their city pages. A launch, a hospital, a campus or a dealer network with a named city behind it is what those pages are built for.
Festivals and seasons
Navratri, Dussehra, Dhanteras and Diwali drive consumer and auto news each autumn; Chhath matters in Bihar and Jharkhand; and the wedding season and board-exam results fill pages in their months.
Jobs, education and money
Recruitment, exams, scholarships, loans and government schemes are read closely across the belt. A story that explains what changes for the reader does well.
Print still matters
Outside the metros, the morning Hindi paper is still how many families get their news, and a city-edition placement reaches readers a national site does not.
Story types
Story types and the desks that run them.
| Story | Where it usually lands | Why |
|---|---|---|
| National announcement | National Hindi news sites and the Hindi wire service | One release reaches the whole Hindi-reading audience |
| State launch or investment | The Hindi dailies with editions in that state, from Rajasthan Patrika in Jaipur to Prabhat Khabar in Ranchi | State desks decide what runs statewide |
| City opening or local service | The city pages of the big dailies in that city | Readers act on what is close to home |
| Education, jobs and finance | Career, education and business pages, and Hindi digital desks | High-interest topics across the belt |
| Bihar, Jharkhand and Bengal | Prabhat Khabar, and the Bihar and Jharkhand editions of Hindustan and Dainik Jagran | Hindi readers in the east, including Kolkata |
Hindi alongside English
Pair Hindi with your national release.
An English release reaches national English media and the portals that republish wire copy. It rarely reaches the Hindi dailies and news sites that many of your customers, dealers and employees actually read. A Hindi version written natively does, and it reads as news rather than as a translation.
For consumer brands, financial services, education, health and any company hiring across the country, we usually recommend both: the facts stay identical, and the headline and opening are written for each reader. See national press release distribution.
How we distribute
Written in Hindi, sent to Hindi desks.
- 01
Brief and angle
We start from your English release or brief and find the Hindi angle: the town, the benefit or the person a Hindi reader will care about.
- 02
Native writing
A writer who reads the Hindi press every day writes the release in Hindi, with names, places and figures the way local desks expect them. Hindi is one of the 11 Indian languages we write in.
- 03
Wire plus Hindi desks
The release goes out on the national wires and directly to Hindi newspapers, news sites and their regional desks. Where print matters, we plan for the printed page as well as the link.
- 04
Report
You receive every live link, with the outlet and the date, in one report you can share.
Sponsored distribution fixes the date, the outlet and the wording; editorial coverage is the desk's decision, and media relations is how we earn it. Most Hindi campaigns use one or both, chosen by the result you need.
Hindi coverage
Dainik Jagran and Amar Ujala, in one organic campaign.
Hindi desks run stories with a real human angle. Our organic campaign for an Indian entrepreneur, the first Indian to finish a marathon at the Geographic North Pole, was carried by 18 publications, including Ei Samay, Dainik Jagran, Amar Ujala, The Times of India, The Economic Times, Zee News, ANI and The Tribune.
What you receive
One report, every link.
The Hindi copy, approved by you
You see and approve the Hindi version before anything is sent.
Every live link
Each outlet that carried the story, with the link and the date it went live.
Results kept apart
Editorial coverage, distribution pickups and paid placements are reported separately, so you can see what each route delivered.
Ready to share
A report you can forward to your board, investors or partners, white-labelled on request for agencies.
FAQ
Hindi distribution questions
What is Hindi press release distribution?
It is the distribution of a press release written in Hindi to Hindi newspapers, news sites and wires, such as Dainik Jagran, Dainik Bhaskar, Hindustan and Amar Ujala, so the announcement reaches readers across the Hindi belt in their own language.
Which Hindi newspapers are most read?
In IRS 2019 Q4, the most-read Hindi dailies were Dainik Jagran, Dainik Bhaskar, Hindustan and Amar Ujala, followed by Rajasthan Patrika and Prabhat Khabar. Your outlet list is planned on your brief.
Can a Hindi release run in one state only?
Yes. Hindi dailies publish state and city editions, so a release can be aimed at Uttar Pradesh, Bihar, Rajasthan or Madhya Pradesh, or at a single city, rather than at the whole belt.
Should my national release also go out in Hindi?
If your customers, dealers or employees read Hindi, yes. A natively written Hindi version reaches Hindi media that an English release does not.
Do you translate the English release into Hindi?
We write the Hindi version natively from your approved English release or brief, rather than translating it word for word. It is written by someone who reads the Hindi press every day, so it reads as news to a Hindi desk.
How much does Hindi press release distribution cost?
Hindi distribution is quoted on your brief, by outlets, format and whether print is included. For reference, our published wire tiers start at SingleWire from ₹11,999 + GST, MultiWire Standard from ₹28,999 + GST and DiscoveryWire Standard from ₹45,999 + GST.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
