Telugu PR Distribution
Telugu Press Release Distribution in India
Telugu news is a two-state story: Andhra Pradesh and Telangana share a language but not a news agenda. Indian PR Distribution (IPRD)® writes your release natively in Telugu, sets the angle for each state, and takes it to the Telugu dailies, district editions, channels and news apps.
- Eenadu · Sakshi · Andhra Jyothileading dailies
- Two statestwo news agendas
- Print + TV + appsTelugu media
Where Telugu is read
Two states, one language, many desks.
Telugu is the language of Andhra Pradesh and Telangana, and is also spoken in neighbouring parts of Karnataka and Tamil Nadu. Hyderabad is the media capital; Vijayawada, Visakhapatnam, Tirupati, Guntur and Warangal each have editions and desks their readers turn to first.
Since 2014 the two states have had separate governments and political cycles, and the papers reflect that. A story about Hyderabad's tech corridor and one about a port in Visakhapatnam are read by different people, through different editions. Large Telugu communities in the US also follow Telugu news online.
Telugu media
The Telugu press, on paper and on screen.
Leading dailies
Eenadu leads in both states, with Sakshi a close second in Andhra Pradesh and Andhra Jyothi third in both (IRS 2019 Q4). Namasthe Telangana is a major Telangana daily.
Other Telugu dailies
Vaartha, Andhra Prabha, Prajasakti, Mana Telangana, Suryaa and Visalaandhra add reach and particular readerships across both states.
TV newsrooms
TV9 Telugu, NTV, ABN Andhra Jyothi and Sakshi's channel publish heavily online as well as on air, and several sit in the same groups as the dailies.
News apps and sites
Way2News, a short-news app, is widely used in both states, alongside eenadu.net, sakshi.com, andhrajyothy.com and the Telugu sites of national groups.
Titles are named for orientation; your outlet list is planned on your brief. For the full picture, with readership data, see the 10 most popular Telugu newspapers.
What works
What a Telugu desk runs.
The right state, the right edition
Decide first whether the story is for Andhra Pradesh, Telangana or both. A release that tries to be both at once often lands in neither.
Sankranti, Ugadi and the festive season
Sankranti in January is the biggest consumer moment in Telugu homes, Ugadi marks the Telugu New Year in spring, and Dussehra and Bathukamma fill the autumn in Telangana.
Property, tech and education
Real estate, IT jobs, engineering and medical admissions, and study abroad are followed closely by Telugu readers and covered well by the desks.
Print, TV and phone together
Telugu media groups run papers, channels and sites under one roof, and a story that works across print and screen travels furthest.
Story types
Story types and the desks that run them.
| Story | Where it usually lands | Why |
|---|---|---|
| Two-state launch | Eenadu, Sakshi, Andhra Jyothi and their sites | Reach in both Andhra Pradesh and Telangana |
| Hyderabad and Telangana news | Namasthe Telangana, Mana Telangana and the Hyderabad editions | Readers focused on Telangana |
| Andhra Pradesh news | The Vijayawada, Visakhapatnam and Tirupati editions | Coastal Andhra and Rayalaseema read their own desks |
| Quick reach on phones | Way2News and the Telugu news sites | Short news, read on the move |
How we distribute
Written in Telugu, sent to Telugu desks.
- 01
Brief and angle
We start from your English release or brief and find the Telugu angle: the town, the benefit or the person a Telugu reader will care about.
- 02
Native writing
A writer who reads the Telugu press every day writes the release in Telugu, with names, places and figures the way local desks expect them. Telugu is one of the 11 Indian languages we write in.
- 03
Wire plus Telugu desks
The release goes out on the national wires and directly to Telugu newspapers, news sites and their regional desks. Where print matters, we plan for the printed page as well as the link.
- 04
Report
You receive every live link, with the outlet and the date, in one report you can share.
Sponsored distribution fixes the date, the outlet and the wording; editorial coverage is the desk's decision, and media relations is how we earn it. Most Telugu campaigns use one or both, chosen by the result you need.
Track record
Native Telugu, backed by a national network.
Indian PR Distribution (IPRD)® has distributed more than 1,250 press releases for 300+ clients, across a network of 2,500+ media outlets and 100mn+ impressions, and writes natively in 11 Indian languages, Telugu among them.
What you receive
One report, every link.
The Telugu copy, approved by you
You see and approve the Telugu version before anything is sent.
Every live link
Each outlet that carried the story, with the link and the date it went live.
Results kept apart
Editorial coverage, distribution pickups and paid placements are reported separately, so you can see what each route delivered.
Ready to share
A report you can forward to your board, investors or partners, white-labelled on request for agencies.
FAQ
Telugu distribution questions
What is Telugu press release distribution?
It is the distribution of a press release written in Telugu to Telugu newspapers, news sites, channels and apps, such as Eenadu, Sakshi and Andhra Jyothi, so the announcement reaches readers in Andhra Pradesh and Telangana in their own language.
Do I need separate releases for Andhra Pradesh and Telangana?
Often, yes. The facts stay the same, but the angle, the place names and sometimes the outlets differ, because the two states have separate news agendas.
Which Telugu newspapers are most read?
In IRS 2019 Q4, Eenadu led both Andhra Pradesh and Telangana, Sakshi was second and Andhra Jyothi third, and Namasthe Telangana was a major Telangana daily. Your outlet list is planned on your brief.
Do you translate the English release into Telugu?
We write the Telugu version natively from your approved English release or brief, rather than translating it word for word. It is written by someone who reads the Telugu press every day, so it reads as news to a Telugu desk.
How much does Telugu press release distribution cost?
Telugu distribution is quoted on your brief, by outlets, format and whether print is included. For reference, our published wire tiers start at SingleWire from ₹11,999 + GST, MultiWire Standard from ₹28,999 + GST and DiscoveryWire Standard from ₹45,999 + GST.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
