Bengali PR Distribution
Bengali Press Release Distribution in India
Bengali is the language of the morning paper in West Bengal and Tripura, and Kolkata is where Indian PR Distribution (IPRD)® is based. We write your release natively in Bengali and take it to the dailies, district editions and news sites Bengali readers trust, with the national wires behind it.
- Kolkataour home base
- Anandabazar · Bartaman · Ei Samayleading dailies
- Print + digitalBengali desks
Where Bengali is read
West Bengal first, and well beyond it.
Bengali is the main language of West Bengal and Tripura, and of the Barak Valley in Assam. Kolkata sets the agenda, but Siliguri, Durgapur, Bardhaman and Midnapore have editions and desks of their own, and North Bengal reads differently from the south.
Outside the east, large Bengali communities in Delhi, Mumbai and Bengaluru keep reading Bengali news, mostly online. Bangladesh has its own press; this page is about Bengali media in India.
Bengali media
The Bengali press, desk by desk.
Leading dailies
Anandabazar Patrika and Bartaman lead Bengali readership by a wide margin (IRS 2019 Q4, West Bengal), followed by Ei Samay, Uttarbanga Sambad and Sangbad Pratidin. Aajkaal, Ganashakti and Dainik Statesman complete the Kolkata field.
North Bengal and beyond
Uttarbanga Sambad is the paper of Siliguri, the Dooars and the tea belt. Dainik Jugasankha reaches Bengali readers in Assam, and Dainik Sambad is Tripura's largest daily.
TV and digital news
Bengali television news includes ABP Ananda, Zee 24 Ghanta and TV9 Bangla, and the dailies run large Bengali news sites, from anandabazar.com to eisamay.com.
English in Kolkata
The Telegraph and The Statesman are read by Kolkata's decision-makers, so a Bengali release and an English one often run side by side.
Titles are named for orientation; your outlet list is planned on your brief. For the full picture, with readership data, see the 10 most popular Bengali newspapers.
What works
What a Bengali desk runs.
A Bengal angle, stated early
Jobs in the state, a Kolkata founder, a plant in Kharagpur, a service in Siliguri. Bengali desks run stories that name a place their readers know.
The Puja calendar
Durga Puja reshapes the news cycle every autumn: launches, campaigns and CSR stories peak in the weeks before it, and pages are crowded during it. Poila Baisakh in April and the Kolkata Book Fair in winter are the other big moments.
Culture and people
Bengali readers follow literature, film, sport and food closely. A human story or a cultural tie-in often travels further than a corporate announcement.
Print still matters
The morning paper is still read at home across Bengal, and a placement in a district edition carries a weight that a link alone does not.
Story types
Story types and the desks that run them.
| Story | Where it usually lands | Why |
|---|---|---|
| Statewide launch or investment | Anandabazar Patrika, Bartaman, Ei Samay and their sites | The Kolkata dailies set what the rest of the state follows |
| Consumer, lifestyle, startup | Ei Samay, Sangbad Pratidin, Bengali digital desks | Younger urban readers in Kolkata |
| North Bengal news | Uttarbanga Sambad and the Siliguri editions of the Kolkata dailies | Readers in the hills, the Dooars and the border districts |
| Film, music and sport | Entertainment and sport pages of Sangbad Pratidin and Aajkaal | Bengal follows its film and sport closely |
| Tripura and the Barak Valley | Dainik Sambad, Dainik Jugasankha, Aajkaal's Agartala edition | Bengali readers outside West Bengal |
Our home market
Kolkata-based, with real presence in Bengali media.
Indian PR Distribution (IPRD)® is based in Salt Lake Sector V, Kolkata. Bengali media is our home market, not one we reach from a distance, and for a brand with a story in Bengal that is a genuine difference.
We work with Kolkata's Bengali desks directly, write Bengali copy natively, and run press conferences and media invitations in the city, so when a launch needs journalists in the room, we can put them there. See press conferences in Kolkata, or guaranteed Bengali Tier-1 coverage for a fixed placement in leading Bengali dailies.
How we distribute
Written in Bengali, sent to Bengali desks.
- 01
Brief and angle
We start from your English release or brief and find the Bengali angle: the town, the benefit or the person a Bengali reader will care about.
- 02
Native writing
A writer who reads the Bengali press every day writes the release in Bengali, with names, places and figures the way local desks expect them. Bengali is one of the 11 Indian languages we write in.
- 03
Wire plus Bengali desks
The release goes out on the national wires and directly to Bengali newspapers, news sites and their regional desks. Where print matters, we plan for the printed page as well as the link.
- 04
Report
You receive every live link, with the outlet and the date, in one report you can share.
Sponsored distribution fixes the date, the outlet and the wording; editorial coverage is the desk's decision, and media relations is how we earn it. Most Bengali campaigns use one or both, chosen by the result you need.
Bengal to the nation
18 publications in Bengali, Hindi and English.
Bengali coverage often opens the door to national coverage. Our organic campaign for an Indian entrepreneur, the first Indian to finish a marathon at the Geographic North Pole, was carried by 18 publications, including Ei Samay, Dainik Jagran, Amar Ujala, The Times of India, The Economic Times, Zee News, ANI and The Tribune.
What you receive
One report, every link.
The Bengali copy, approved by you
You see and approve the Bengali version before anything is sent.
Every live link
Each outlet that carried the story, with the link and the date it went live.
Results kept apart
Editorial coverage, distribution pickups and paid placements are reported separately, so you can see what each route delivered.
Ready to share
A report you can forward to your board, investors or partners, white-labelled on request for agencies.
FAQ
Bengali distribution questions
What is Bengali press release distribution?
It is the distribution of a press release written in Bengali to Bengali newspapers, news sites and desks, such as Anandabazar Patrika, Bartaman and Ei Samay, so the announcement reaches readers in West Bengal, Tripura and Assam in their own language.
Which Bengali newspapers can carry my press release?
The leading Bengali dailies include Anandabazar Patrika, Bartaman, Ei Samay, Uttarbanga Sambad and Sangbad Pratidin, with Dainik Sambad in Tripura and Dainik Jugasankha in Assam. Your outlet list is planned on your brief, by audience and route.
Is IPRD based in Kolkata?
Yes. Indian PR Distribution (IPRD)® is based in Salt Lake Sector V, Kolkata, and works with Bengali media directly, including press conferences and media invitations in the city.
Should North Bengal get its own release?
Often, yes. If the story is about Siliguri, the Dooars or the tea belt, a version led by that angle and sent to Uttarbanga Sambad and the Siliguri editions will do more than a Kolkata release.
Do you translate the English release into Bengali?
We write the Bengali version natively from your approved English release or brief, rather than translating it word for word. It is written by someone who reads the Bengali press every day, so it reads as news to a Bengali desk.
How much does Bengali press release distribution cost?
Bengali distribution is quoted on your brief, by outlets, format and whether print is included. For reference, our published wire tiers start at SingleWire from ₹11,999 + GST, MultiWire Standard from ₹28,999 + GST and DiscoveryWire Standard from ₹45,999 + GST.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
