Get Featured
Get Featured in Business Standard
Business Standard is a national business daily founded in Kolkata in 1975 by the ABP Group and now published from New Delhi by Business Standard Private Limited, in English and Hindi. Its readers follow markets, companies, the economy and policy closely. Indian PR Distribution (IPRD)® builds the business case behind your story and takes it to the right desk.
Editorial coverage is decided independently by Business Standard and its journalists.
Business Standard
National business daily
- Type
- National business daily and business-standard.com
- Publisher
- Business Standard Private Limited, New Delhi
- Founded
- 26 March 1975, in Kolkata, by the ABP Group
- Languages and editions
- English and Hindi; the English edition is printed from centres including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Hyderabad and Ahmedabad
Four routes
What "getting featured" in Business Standard can mean.
Each route gives a different result. We say which one your objective needs before anything else.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | A Business Standard reporter writes about your company, quotes your leadership or uses your data | No. The publication decides | We build the business story: numbers, context and a spokesperson who can explain them |
| Media pitching | A specific angle or expert view taken to the reporter who covers your sector | No | Sector-led pitches to the right beat (media pitching) |
| Press release distribution | Your announcement on national wires that business desks monitor | Distribution yes; Business Standard pickup no | We write it and run it on the wires (press release distribution) |
| Commercial formats | Paid formats such as events or advertising, where the publication offers them | Yes, as a commercial format | Where a commercial format suits the brief, we set it out on a call |
Story matcher
Where your news fits in Business Standard.
Business Standard is read for the numbers and what they mean. These are typical matches.
- Funding round with clear use of fundsCompanies or startup coverage, through startup PR
- Quarterly results or a listed-company developmentMarkets and companies coverage
- Banking, payments or lending newsFinance coverage, alongside fintech PR
- Sector data or original researchEconomy and industry stories, where reporters need sources
- Leadership view on policy or regulationOpinion and interviews, through thought leadership PR
- Hindi-speaking business audienceThe Hindi edition, with Hindi-language material
- Plant, expansion or investment in a stateCompanies coverage, with a regional angle where it fits
Strong or weak story
Not every announcement belongs in Business Standard.
Strong candidates
- Companies with verifiable numbers: revenue, funding, capacity, market share
- Listed companies and those preparing to list
- Founders and CFOs who can speak to the economics of their sector
- Original data that explains a trend reporters are already covering
- Policy-relevant developments in finance, energy, manufacturing or technology
Weak candidates
- Product promotions with no business consequence
- Claims without figures behind them
- Superlatives that cannot be verified
- Announcements timed only for visibility, not news
How we work
From your news to the right business desk.
- 01
Assess
We study the business, the numbers you can share and which Business Standard beat the story belongs to.
- 02
Angle
We find the business significance: what the development says about the company, the sector or the economy.
- 03
Prepare and pitch
We prepare the spokesperson and the data, then take the story to the right reporters through our media relations work and the national wires.
- 04
Report
You see outreach and verified coverage, with editorial, distribution and paid results reported separately. For a sense of scale, a new-age tech platform logged 609 pickups across 41 brands from premium wire distribution.
Before you pitch
A business-ready story answers eight questions.
- What happened?
- What are the numbers?
- Why now?
- What does it mean for the sector?
- What evidence supports it?
- What is new or different?
- Who can speak to it credibly?
- What economic or policy trend does it fit?
- Company background and spokesperson profile
- Financial figures and data, verified and cleared for publication
- Authorised quotes and high-resolution images
- Disclosures already made to regulators or exchanges, where relevant
What we do not promise
Clear about what Business Standard decides.
- Guaranteed editorial publication
- A guaranteed reporter response
- Guaranteed positive coverage
- Paid content presented as editorial
FAQ
Business Standard PR questions
How can I get featured in Business Standard?
Bring a business development with numbers behind it and a spokesperson who can explain what it means for the sector. Indian PR Distribution (IPRD)® builds the angle, prepares the data and takes the story to the reporter who covers your beat.
Is Business Standard coverage paid or editorial?
Editorial coverage is decided by Business Standard's journalists and cannot be bought. Commercial formats such as events and advertising are separate, paid and identified as such. We advise which route fits your objective.
Can a startup get featured in Business Standard?
Yes, when the news has business weight: a funding round with a clear use of funds, real traction, a new market or a founder with a sharp view on the sector.
Does Business Standard publish in Hindi?
Yes. Business Standard publishes in English and Hindi. A story aimed at Hindi-speaking business readers should be pitched with Hindi-language material.
Does a press release get my company into Business Standard?
A press release on the national wires puts your news in front of the business desks, but pickup is their decision. Stories with data and an available spokesperson stand a far better chance.
Is Business Standard right for my company, or the Economic Times?
Both are national business dailies, read by investors, executives and policymakers. The right choice depends on the beat, the reporter and the angle. We often pitch both, with a different angle for each.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
