Video Distribution
Video News Distribution in India
Some announcements work better on screen. Indian PR Distribution (IPRD)® takes your video news to the social handles and digital properties of legacy and new-age media, and can produce it for you, so the story reaches audiences that will never read the release.
- Legacy + new-agemedia handles
- Produce or distributeyour choice
- English + Hindiand more
What we distribute
Video stories that suit news audiences.
Launch films
A product, a store, a route or a service, shown rather than described.
Founder messages
A short, direct message from the person behind the news.
Event aftermovies
The highlights of a conference, launch or award night, for people who were not there.
Explainers
How something works, in under a minute, with captions.
Customer stories
The result in a customer's own words.
News bites
Short spokesperson bites suited to news roundups, in English or Hindi.
Two ways to work with us
Bring a video, or let us make it.
| Distribution only | Production and distribution | |
|---|---|---|
| You provide | A finished video and the story behind it | The brief, the people and access to the location |
| We do | Edit for each platform, write captions and copy, distribute and report | Script, shoot, edit, then distribute and report |
| Best when | You already have strong footage | The story is clear but there is no video yet |
Both are quoted to scope, based on the number of outlets, languages and versions.
What makes a video travel
Short, captioned, and news first.
Media handles share videos that work with the sound off, make their point in the first few seconds and look like news rather than advertising.
We cut each video for the platform it runs on, add captions in the right language, and write the post copy so the outlet can publish it without rework.
What we need from you
Have these ready.
- The video file in the highest quality you have, or the brief for production
- The story in two or three lines, and the news hook
- Names and titles of anyone on screen
- The languages and regions that matter most
- Any date the video must go live by
Where your video runs
Media handles and properties that carry video news.
| Property | Suits | Format |
|---|---|---|
| News brands' social handles | Launches, founder messages, event highlights | Vertical and square, captioned |
| News and business portals | Explainers and interviews embedded in stories | Landscape, with a written story |
| Regional media handles | Local launches and language versions | Vertical, in the local language |
| Broadcast news roundups | Short spokesperson bites | Landscape bites of 10 to 20 seconds |
Languages and captions
Made for the reader who never turns the sound on.
Most video news is watched on a phone, on mute, in a feed. Captions carry the story, so we write them as carefully as a headline: the news first, the name second, the detail last.
For national reach we usually prepare English and Hindi versions. For a launch in one state, a version in that state's language does more than any amount of national reach, and we cut it natively rather than subtitling an English film.
FAQ
Video distribution questions
What is video news distribution?
It is getting a video story, such as a launch film, a founder message or an event aftermovie, published on the social handles and digital properties of news media, where it reaches their audiences rather than only your own followers.
Can you produce the video as well?
Yes. We can distribute a video you already have, or produce it and distribute it. Production is planned around where the video will run.
Which formats work best?
Short news-style videos with captions travel furthest: launch films, founder messages, event highlights, explainers and customer stories.
Can video be part of a press release campaign?
Yes. Video can be added to any wire tier, so the release and the video carry the same story on the same day.
How long should a news video be?
Usually under 90 seconds for social handles, and 10 to 20 seconds for a spokesperson bite in a news roundup. Explainers and interviews embedded in a story can run longer.
Do you distribute event aftermovies?
Yes. Aftermovie distribution through media channels is part of our event partner programme, and available on its own.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
