Regional & Vernacular PR

Regional Press Release Distribution in India

Indian PR Distribution (IPRD)® distributes press releases in 11 Indian languages, written natively for each language's own newspapers, news sites and readers. It is part of our press release distribution service, for stories that need to reach India beyond English.

  • 11Indian languages
  • Nativewriting, not translation
  • Print + digitallanguage media
  • Pairs withnational distribution

Why regional

Most of India reads the news in its own language.

English media reaches decision-makers in the metros. Customers, voters, patients, parents and dealers across states are reached first by Hindi and regional language newspapers, news sites and channels.

A story about a new plant in Gujarat, a hospital in Kerala or a dealership network in Uttar Pradesh lands harder in the newspaper people in that state actually read.

Regional distribution puts your announcement there, in the language and framing local editors use.

Languages

Choose a language.

Leading titles are listed for orientation; your outlet list is planned per campaign.

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Another language?

Urdu, Konkani, Nepali and other languages can be planned on request.

Written natively

Written in the language, not translated into it.

Native writers

Each release is written or rewritten by someone who reads that press every day, so it sounds like news, not a translated brochure.

A local angle

We lead with what matters in that state: the plant, the jobs, the local partner or the city the news touches.

Names and places right

Company names, people, places and figures are written the way local readers and editors expect them.

One story, several languages

The same announcement can run in several languages at once, each version written for its own readers.

How it works

From one announcement to every language it needs.

  1. 01

    Pick languages

    We match the languages to where your customers, partners or stakeholders live.

  2. 02

    Write natively

    We write each language version from your approved English release or brief.

  3. 03

    Distribute

    Each version goes to that language's newspapers and news sites.

  4. 04

    Report

    You receive the published links and outlets for every language in one report.

Regional or national

Which reach does the story need?

FeatureRegional distributionNational distribution
AudienceReaders in specific states, in their languageReaders across India, mostly in English and Hindi
Best forPlants, branches, launches and stories with a local hookNews that matters to the whole country
LanguageBengali, Hindi, Tamil and eight moreEnglish, with national Hindi media
Use togetherWith national when the news is both national and localWith regional for state-level depth

See national press release distribution. In Bengal, add guaranteed Bengali Tier-1 coverage for a fixed placement in leading Bengali dailies.

Indian-language AI answers

AI engines answer in Hindi, Bengali and Tamil too.

More buyers ask ChatGPT and Gemini in their own language, and the engines answer from coverage in that language. Releases written natively for regional newspapers and news sites give the engines Indian-language sources to cite, not only English ones.

FAQ

Regional PR questions

What is regional press release distribution?

Regional press release distribution is the distribution of a press release to newspapers, news sites and media in Indian languages such as Bengali, Hindi, Tamil, Telugu and Marathi, so the announcement reaches readers in the language they read the news in.

Which languages does IPRD cover?

Indian PR Distribution (IPRD)® distributes in 11 Indian languages: Bengali, Hindi, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Punjabi, Odia and Assamese.

Do you translate the press release?

We write each language version natively from your approved English release or brief, rather than running a word-for-word translation, so it reads like local news.

Can one press release go out in several languages?

Yes. The same announcement can be distributed in several languages at once, with each version written for its own readers.

Should I choose regional or national distribution?

Choose regional when the story matters most to readers in particular states, and national when it matters to the whole country. Many announcements use both.

How long does regional distribution take?

Language versions are prepared after the English copy is approved, and distribution follows the same 24 to 48 hour turnaround as our national sponsored products once each version is approved.

Start a campaign

Have a story worth telling?

Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.

Contact

You have a story.
We can help it travel.

Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.

CompanyIndian PR Distribution (IPRD)®
A brand of Crepo Media
Address
5th Floor, RDB Boulevard, GP Block, Sector V, Salt Lake,
Kolkata, West Bengal 700091, India
Phone+91 91471 03415 (calls and WhatsApp)
+91 91471 03416 (calls)
HoursMonday to Saturday, 10:00 to 18:00 IST