Real Estate PR
Real Estate PR Agency in India
Realty reporters look for launches, approvals, sales data and market trends. Indian PR Distribution (IPRD)® plans real estate PR for developers, brokers and proptech companies around credible numbers and a leader's view on demand, with every RERA detail correct.
- Data-ledstories
- Realty desks + regionalmedia
- RERA-readycopy
Who reads it
Who covers real estate, and what makes them run it.
Real estate is covered nationally as a market and locally as a city story. Homebuyers read the local pages; investors and lenders read the national ones.
Realty and business desks
ETRealty, Moneycontrol, Mint, Business Standard, Financial Express and Hindustan Times Real Estate cover launches, sales, land deals, funding and market trends.
Property portals' news
Housing.com news and the editorial sections of property portals are read by homebuyers comparing projects and cities.
Construction and realty trade
Construction World and Realty+ are read by developers, contractors, architects and suppliers.
City and regional dailies
Property pages of regional dailies reach homebuyers in their own city and language, where most residential decisions are made.
News triggers
News triggers, the desks that run them, and the route we use.
Real estate coverage is earned with numbers. Launches also need the regulatory details right.
| News trigger | Desks that run it | Route we use |
|---|---|---|
| Project launch | City desks, regional dailies, realty desks | Sponsored and regional distribution with the RERA details, plus a site visit for reporters |
| Sales milestone or quarterly numbers | Realty and business desks | Organic pitch with verifiable figures and a leader's view on demand |
| Land deal, joint development or funding | Business desks, realty trade | National distribution and a pitch to realty reporters |
| Project completion or handover | City desks, regional dailies | Release and pictures; a strong trust story for buyers |
| RBI rate decision or Budget | Business and realty desks | Commentary on home loans and demand, on the day |
| Delay, dispute or complaint | City desks, social media | Prepared statement and reputation management |
Sector calendar
Festive launches, quarterly data and rate decisions.
Developers launch around auspicious dates: Navratri, Durga Puja, Dhanteras and Diwali in the autumn, Gudi Padwa and Akshaya Tritiya in the spring. Those weeks are crowded on the property pages, so a launch needs local relevance and pictures to stand out.
Quarterly sales and price data from property consultants such as Anarock and Knight Frank set the market story each quarter, and developers who comment with their own numbers get quoted. RBI repo rate decisions and the Union Budget bring home loans and housing policy into the news.
Careful claims
RERA details right, every time.
Under the Real Estate (Regulation and Development) Act, 2016, a registered project's advertisements and promotional material carry its RERA registration number and the authority's website, and several state authorities, including MahaRERA, UP RERA and Kerala RERA, now require a QR code as well. We treat press material for a launch the same way.
Beyond registration, we keep possession dates, prices and amenities exactly as approved, avoid promising returns on property, and have your legal team clear every figure before distribution.
What we do
What we do for real estate companies.
Press release distribution
Wire-led distribution for launches, deals, funding and completions.
Regional distribution
Native writing in 11 Indian languages for homebuyers in the cities where you build.
Media relations
Ongoing relations with realty reporters, so your leaders comment on the market each quarter.
Thought leadership
Market views and bylines for developers and proptech founders.
Video distribution
Project walk-throughs on the handles and sites of news media.
Reputation
Reputation management for reviews, buyer complaints and search results homebuyers check.
Across sectors
2,500+ media outlets. 300+ clients. 1,250+ press releases.
Indian PR Distribution (IPRD)®, a brand of Crepo Media, has distributed more than 1,250 press releases for 300+ clients across 2,500+ media outlets, with 100mn+ impressions, through the national wires ANI, PTI and IANS and native writing in 11 Indian languages. We set out what a programme in your sector would look like on a call.
What a programme looks like
How the programme runs, step by step.
- 01
Facts and approvals
RERA details, approvals, prices and possession dates confirmed with your legal team before any copy is written.
- 02
Launch plan
National and regional distribution, a site visit for reporters and pictures for the property pages.
- 03
Market voice
Quarterly commentary and data from your leadership, so the company is quoted between launches.
- 04
Reporting
Editorial, distribution and paid results reported separately, launch by launch.
FAQ
Real Estate PR questions
What does a real estate PR agency do?
It places a developer's or proptech company's news, such as launches, sales milestones, deals, completions and market views, with realty and business desks, property portals, trade titles and regional dailies.
Which publications cover real estate in India?
ETRealty, Moneycontrol, Mint, Business Standard, Financial Express and Hindustan Times Real Estate nationally; property portals' news sections; trade titles such as Construction World and Realty+; and the property pages of regional dailies.
Do press releases for real estate projects need RERA details?
We include them. Under RERA, a registered project's advertisements and promotional material carry its registration number and the authority's website, and several states also require a QR code.
When is the best time to launch a real estate project?
Festive periods such as Navratri, Durga Puja and Diwali, or Gudi Padwa and Akshaya Tritiya, are popular but crowded. A launch with local relevance, verified numbers and good pictures stands out in those weeks.
Can you handle negative reviews or buyer complaints?
Yes. We prepare statements for delays or disputes and run reputation management for the reviews and search results homebuyers see.
Do you work with proptech companies?
Yes. Proptech news goes to startup and realty desks, with funding and growth for the business story and data on buyers, rents or prices that realty reporters can use.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
