Technology PR
Technology PR Agency in India
Tech desks are flooded with launch announcements, and most of them read alike. Indian PR Distribution (IPRD)® plans technology PR around what the reporter needs to write: a customer, a number, a problem solved, and a founder who can explain it plainly.
- Tech desks + trademedia mix
- ANI · PTI · IANSnational wires
- AI answersbuilt in
Who reads it
Who covers technology, and what each desk wants.
Technology news in India is read on three kinds of desk, and a launch usually needs at least two of them. Each wants a different version of the same story.
Business dailies' tech desks
ETTech, Mint, Business Standard, Moneycontrol and The Hindu BusinessLine cover the business of technology: revenue, customers, funding, hiring and competition. They want the commercial angle in the first line.
Startup and tech portals
YourStory and Inc42 cover new companies, products and founders in depth, and they are where investors and job seekers read about you first.
Enterprise and IT trade
ETCIO, Express Computer and Dataquest are read by CIOs and IT buyers. They want deployments, architecture and a named customer or use case.
Policy and digital rights
MediaNama and the policy desks follow data protection, platform rules and telecom. A considered view on a new rule is often the fastest route to coverage.
News triggers
News triggers, the desks that run them, and the route we use.
A tech company usually needs more than one route in a year. This is how we match them to the news.
| News trigger | Desks that run it | Route we use |
|---|---|---|
| Product launch | Startup portals, tech desks, trade titles | Sponsored wire distribution for the record, with media pitching to two or three reporters for depth |
| Enterprise deal or deployment | Enterprise trade, business dailies | Organic pitch with the customer quoted, then distribution once the customer approves |
| Funding round | Startup portals, tech desks | Embargoed pitch to one or two desks, then national distribution on the day |
| Data, survey or report | Business dailies, trade titles | Organic: a finding reporters can use, offered with the full data |
| Rule change or policy draft | Policy desks, business dailies | Founder commentary pitched within hours of the news |
| Leadership hire | Trade titles, business dailies' people columns | SingleWire release and a short pitch to trade editors |
Sector calendar
When technology news has room.
The technology calendar is crowded in the autumn: India Mobile Congress in New Delhi and the Bengaluru Tech Summit both draw tech desks into event coverage, which helps companies that exhibit or speak and buries those that announce on the same day without a link to the event.
January brings outlook pieces and year-ahead predictions, where founders with a clear view get quoted. The Union Budget on 1 February opens a short window for commentary on digital, semiconductor and startup policy. Quarterly results weeks of the large IT services companies are best avoided for unrelated launches.
What makes it news
Lead with the customer, not the feature list.
Reporters rarely run a feature list. They run a problem, the company solving it and proof that it works: a named customer, a deployment at scale, a measurable result. If the customer cannot be named, a precise description and a real number will still carry the story.
Founders and CTOs who can explain the technology in plain words become repeat sources. We prepare them with two or three positions on the questions their sector is arguing about, so a reporter calls them when the topic comes up again.
What we do
What we do for technology companies.
Press release distribution
Wire-led distribution through ANI, PTI and IANS, with engineered variants for business, tech and trade readers on the higher tiers.
Media pitching
Tailored pitches to the tech and enterprise reporters who have written about your category recently.
Media relations
An ongoing media relations programme that keeps the company in coverage between launches.
Thought leadership
Bylines, interviews and commentary for founders and CTOs, built on positions they can defend.
AI search visibility
Consistent, citable coverage so AI engines can describe your product correctly. See AI search visibility.
Global reach
International distribution when the product sells abroad or investors read US and Gulf media.
Results
609 pickups across 41 brands for a new-age tech platform.
Premium wire distribution with engineered variants produced 609 verified pickups across 41 brands, 53 on premium outlets, and the platform was named in 80% of tracked AI observations afterwards.
FAQ
Technology PR questions
What does a technology PR agency do?
It places a technology company's news with the reporters and trade titles that cover its category: product launches, enterprise deals, funding, data and founder commentary. The work combines press release distribution, media pitching and thought leadership.
Which publications cover technology companies in India?
The tech desks of business dailies such as ETTech, Mint, Business Standard and Moneycontrol; startup portals such as YourStory and Inc42; enterprise trade titles such as ETCIO, Express Computer and Dataquest; and policy outlets such as MediaNama.
Should a product launch be sponsored or organic?
Often both. Sponsored distribution puts the launch on the record on a fixed date; an organic pitch to two or three reporters earns the deeper story. We explain how we choose the route by the result you need.
Can you get coverage without naming our customers?
Yes, though it is harder. A precise description of the customer, a real number and a founder who can explain the problem will still interest a reporter. A named customer quote usually doubles the interest.
Do you handle B2B and enterprise technology PR?
Yes. Enterprise stories go to CIO and IT trade titles and the business pages, with deployments, architecture and outcomes written for technical and commercial readers.
How do you time a tech launch around events like India Mobile Congress?
If you exhibit or speak, we tie the launch to the event so reporters covering it have a reason to include you. If not, we keep clear of the event days and the large IT results weeks, and launch when tech desks have room.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
