AI Search Visibility
People now ask ChatGPT, Perplexity and Google's AI Overviews which brand to trust. Those answers are built from what credible sites have published about you. Indian PR Distribution (IPRD)® puts that record in place through press distribution and media relations, then shows you, engine by engine, where you now appear.
Measured on ChatGPT, Perplexity, Claude, Google AI and Bing Copilot.
What AI engines draw from
An engine can only cite what search can find. A release that is never indexed never reaches an AI answer.
When every source describes your company the same way, engines repeat that description with confidence.
A named framework, a clear claim, a specific number. Engines lift the lines that are easy to lift.
This is press work. It is what we already do, now measured against a new reader.
Route choice
Some objectives need certainty of date and placement. Some need the independent weight only a journalist can add. Many need both, in sequence. We plan the route around the result you are after, and we tell you upfront what each route will and will not do.
Route 01
Route 02
Route 03
| Route | What it delivers | Questions it moves first | Timeline |
|---|---|---|---|
| Sponsored | Published placements on the agreed outlets and date | Brand, launch and news questions | Live in 24 to 48 hours; engines pick it up as they refresh |
| Organic | Earned features, lists, interviews and commentary | Category, "best" and founder questions | Builds over months |
| Hybrid | A sponsored base, then organic layers on top | Brand questions now, category questions over time | Sponsored in week one; the organic layer over the following months |
What you can count on is the published record on the sponsored route, and evidence on every route: you see where you appear in AI answers, and where you do not yet.
The citation-ready release
In one campaign, the framework named in the release was repeated by four of the five AI engines we tested.
Results
Two recent campaigns, measured on five AI engines. Clients are described, not named.
Route: sponsored, across the national wires
The framework named in the release was repeated almost word for word across four or more engines. That is the message that travelled.
The honest gap: broad category questions lagged, so the next cycle adds an organic layer.
Read the case study →Route: premium wire distribution, multiple engineered variants
On brand questions the client held more than half of every name the engines returned. On one open category question, an engine made it the headline answer.
The honest gap: on broad category questions the engines list seven to eleven rivals; that competitive set is now the target.
Read the case study →"xxxxxxxxx is a well-structured e-commerce platform focused on transparent, responsible, and sustainable shopping, supporting ethical brands and conscious consumers."
Cited: a national business daily
"xxxxxxxxx is an India-based sustainable e-commerce platform that launched to connect conscious consumers with ethical businesses."
Cited: a national wire
"One of the top programmes in India in this category is xxxxxxx, offering an immersive, campus-based learning experience with strong industry exposure."
Client as the headline answer
AI answers from our campaign reports, shortened for length. Brand and programme names are hidden.
How we measure
In this vertical
AI assistantsBe one of the names ChatGPT, Perplexity and Claude return for your category.
Explore
Search answersAppear in Google AI Overviews, AI Mode and Bing Copilot answers.
Explore
Start hereSee what five AI engines say about you today, and who they name instead.
ExploreFAQ
No one honestly can. We guarantee the published record on the sponsored route and measure the outcome on every engine we test, so you see exactly where you stand.
Indexed coverage usually appears within days of distribution. AI answers follow as the engines refresh, and we test at set points after the campaign.
Yes, when it is indexed, consistent and substantive. In our own campaigns, sponsored wire coverage was named and cited on every engine we tested.
When you need to own brand and launch questions now and grow into broader category answers over the following months.
Generative engine optimization is about the answers AI assistants compose. Answer engine optimization is about the answer panels inside Google and Bing. One campaign usually serves both.
Yes. Our regional distribution covers 11 Indian languages, which feeds AI answers in those languages too.
Start a campaign
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
Tell us what you are announcing
Share your brief and get the right route and a quote, usually within one working day.
