Press Release Distribution
Indian PR Distribution (IPRD)® distributes your press release to 2,500+ Indian and international media outlets through ANI, PTI and IANS, with live links in 24 to 48 hours. Choose sponsored syndication for guaranteed placement, or OrganicPush for earned editorial coverage.
Outlets we distribute to and hold active media relationships with
What it is
Press release distribution is how a company announcement reaches the newsrooms and news sites that publish it. Most services stop at sending: your release goes to a contact database, and whatever runs, runs.
IPRD works the other way round. Each release is edited for the desk it is going to, syndicated through national newswires to their subscriber outlets, and tracked until it is live. You receive a report with every published link.
There are two routes. Sponsored syndication guarantees that your release is published, in your words. Organic distribution pitches it to journalists as news through media relations, so the coverage is editorial and earned. Many campaigns use both.
Products
Seven named products across three routes. Sponsored tiers start from ₹11,999 + GST; the rest are quoted to scope. Every product closes with a distribution report.
For one announcement on one national newswire
Best for: appointments, updates and smaller milestones
InvestmentFrom ₹11,999 + GST · 24-48 hr
For announcements that need national breadth
Best for: funding, partnerships and product launches
InvestmentFrom ₹28,999 + GST · 24-48 hr
For launches and milestones that need to be seen everywhere
Best for: flagship launches, results and IPO news
InvestmentStandard from ₹45,999 + GST · Premium quoted · 24-48 hr
For stories that deserve editorial coverage
Best for: stories with real news value; pair with a sponsored tier for a guaranteed floor
InvestmentQuoted to scope · timeline varies
For long-term brand perception building
Best for: brands building a reputation, not a single headline
InvestmentMonthly retainer, quoted to scope
For announcements that work better moving
Best for: launches, events and founder messages
InvestmentQuoted to scope
For agencies, brands and ad-tech
Best for: agencies, marketers and ad-tech companies
InvestmentQuoted to scope
| Feature | SingleWire | MultiWire | DiscoveryWire | OrganicPush |
|---|---|---|---|---|
| Route | Sponsored | Sponsored | Sponsored | Organic |
| Starting price (Standard) | ₹11,999 + GST | ₹28,999 + GST | ₹45,999 + GST | Quoted to scope |
| Placement | Guaranteed | Guaranteed | Guaranteed | Earned |
| Newswires | One national wire | ANI, PTI, IANS | ANI, PTI, IANS | ANI and PTI, organic |
| Engineered variants | 1 | 2 | 3 to 4 | Angle per outlet |
| AEO/GEO build | Not included | Included | Full | Not included |
| Expected Google indexings | Not stated | 3 to 7 | 7 to 15 | Depends on pickup |
| Guaranteed Tier-1 | Add-on | Add-on | Premium tier | Not applicable |
| Content control | Full | Full | Full | Editorial |
| Turnaround | 24-48 hr | 24-48 hr | 24-48 hr | Varies by outlet |
| Distribution report | Yes | Yes | Yes | Yes |
Media reach
Newswires carry your release to their subscriber outlets. Below are the outlets our standard national delivery covers, and the Tier-1 titles we target for additional pickup.
Tier-1 titles we target
Tier-1 pickup is targeted, not promised, unless you add guaranteed Tier-1 placement.
What moves the price, and the extras worth checking in any quote: press release distribution cost in India. Every published starting price is on our pricing page.
National English media
National Hindi media
International (add-on)
Included
We check the news angle, headline and facts before anything goes out, and tell you if the story needs a stronger hook.
Versions of the release written for different outlets and search intents, so syndicated copies are not identical duplicates.
Structure, entities and quotable facts that help AI search and answer engines cite your announcement (MultiWire and DiscoveryWire). How a citation-ready release is built.
Distribution through ANI, PTI or IANS to their subscriber networks, timed for the right news cycle.
From approved copy to live links, on every sponsored product.
Every live link and outlet in one report, white-labelled on request for agencies.
AI search
ChatGPT, Gemini, Perplexity and Google AI Overviews read the same wire pickups your buyers do. MultiWire and DiscoveryWire releases carry one consistent company description, a named idea the engines can repeat, and questions answered the way people ask them. On a programme, we then check what the answers say.
How it works
Share the announcement, the audience and the outlets that matter. A draft release is enough to start.
We recommend the route, edit the release and engineer the variants. You approve the final copy.
The release goes out through the wires and direct outreach, timed to the news cycle.
You receive every live link in a distribution report, usually within 48 hours.
Choosing a route
Sponsored syndication gives you control: your wording, a guaranteed run, a known timeline. Organic distribution gives you credibility: a journalist chose to cover you. Decide by what the announcement must achieve, and by when.
| Sponsored | Organic | |
|---|---|---|
| Content control | Full; your approved copy runs | Editorial; the journalist decides the angle |
| Placement | Guaranteed | Earned, not guaranteed |
| Timeline | 24-48 hours | Follows the news cycle |
| Credibility | Good; labelled as per outlet policy | Highest; independent coverage |
| Best for | Launches, funding, appointments, disclosures | Stories with real news value, founder voices |
Not sure? Most campaigns pair a sponsored tier for a guaranteed floor with OrganicPush for the upside. That hybrid is often the right answer for AI answers too: sponsored copies own the brand and news questions quickly, and independent coverage carries the category questions. How we choose the route.
Add reach
RegionalBengali, Hindi, Tamil, Telugu, Marathi and six more languages, written natively.
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NationalPan-India business, general and trade media for national announcements.
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InternationalUS, UK and UAE media, plus a global network of 200+ sites.
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VideoVideo news across the digital properties of legacy and new-age media.
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Add-onFive additional guaranteed placements in Tier-1 national media, on top of any wire tier.
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OutletsOutlet-by-outlet guides, from The Economic Times to Khaleej Times.
ExploreUse cases
Very good and proficient PR services provided by Indian PR Distribution. We have been using it since the last two years and are very satisfied.
They understand the nuances of effective PR, which reflects in the strategies they created for Housiey. What sets them apart is their commitment to measurable results.
IPRD's team ensured broad media coverage on premium media outlets while making sure our brand story resonates with our target audience.
FAQ
Press release distribution is the process of sending a company announcement to newswires, newsrooms and news sites so that it is published. At Indian PR Distribution (IPRD)®, a release is edited, syndicated through national newswires such as ANI, PTI and IANS to their subscriber outlets, and tracked until it is live, with every published link reported back to you.
It depends on the route and the reach. SingleWire Standard starts from ₹11,999 + GST, MultiWire Standard from ₹28,999 + GST and DiscoveryWire Standard from ₹45,999 + GST. DiscoveryWire Premium, OrganicPush and retainers are quoted to scope: share the announcement and we send a quote, usually within one working day.
On sponsored products (SingleWire, MultiWire and DiscoveryWire), publication on the outlets in the product is guaranteed. On OrganicPush, coverage is earned: journalists decide whether to run the story, so it is not guaranteed, by design. Many campaigns pair the two.
Sponsored products go live within 24 to 48 hours of the final copy being approved, and the distribution report follows. Organic coverage follows the news cycle and each outlet's schedule, so timelines vary.
IPRD distributes through ANI, PTI and IANS. SingleWire uses one national newswire, MultiWire and DiscoveryWire use all three, and OrganicPush uses organic syndication through ANI and PTI.
They are IPRD's sponsored syndication tiers. SingleWire places one announcement on one national newswire. MultiWire syndicates across ANI, PTI and IANS with two engineered variants and an AEO/GEO build. DiscoveryWire is the widest tier, with three to four variants, full AEO/GEO optimisation and, at the Premium level, guaranteed Tier-1 placements.
Yes. We edit every release before it goes out, and we can write it from your brief, notes or an existing draft. You approve the final copy before distribution.
Yes. IPRD distributes in Bengali, Hindi, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Punjabi, Odia and Assamese, with releases written natively in each language rather than machine translated.
Indexing is decided by Google, so no one can promise it. MultiWire is scoped for 3 to 7 expected Google indexings and DiscoveryWire for 7 to 15, and both include an AEO/GEO build to improve the odds.
Yes. Agencies use IPRD for distribution under their own brand, with white-labelled distribution reports. See our partnership programme for details.
Start a campaign
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
Tell us what you are announcing
Share your brief and get the right route and a quote, usually within one working day.
