Pricing
PR and press release distribution pricing
Indian PR Distribution (IPRD)® publishes starting prices for its three sponsored wire tiers, so you can budget a release before you call. Everything else, from organic coverage to a press conference, is quoted on your brief, because the work is built around the result you need.
- From ₹11,999+ GST, SingleWire
- ANI · PTI · IANSnational wires
- 24-48 hrto live links
Published prices
Three wire tiers, with starting prices.
Sponsored syndication through the national newswires, priced per release because the result is predictable: named wires, a fixed date and live links.
| Tier | Starts from | What it includes | Best for |
|---|---|---|---|
| SingleWire | ₹11,999 + GST | Syndication through one national newswire to its subscriber outlets, one engineered version of the release, live links and a distribution report | Appointments, updates and smaller milestones |
| MultiWire Standard | ₹28,999 + GST | Syndication across ANI, PTI and IANS, two engineered variants, an AEO/GEO build for AI search, live links and a distribution report | Funding rounds, partnerships and product launches |
| DiscoveryWire Standard | ₹45,999 + GST | Three to four engineered variants, full AEO/GEO optimisation and our widest wire reach, with live links and a distribution report | Flagship launches, results and major milestones |
GST at 18% is added to every price. These are starting prices for each tier; your written quote confirms the figure once we have seen the release. Every tier goes live within 24 to 48 hours of approved copy. DiscoveryWire Premium, which adds guaranteed Tier-1 placements and niche outreach, is quoted on your brief. Full product detail is on the press release distribution page.
Quoted on your brief
Everything else is quoted to the work.
These services are shaped by the objective, the market and the scope, so a single number would mislead more than it helps. Here is what moves each quote.
| Service | What drives the price | Details |
|---|---|---|
| OrganicPush | The story, the desks and languages pitched, and how long the pitching runs | Organic PR |
| Bespoke PR Campaigns | The objective, the mix of routes and the length of the programme, priced monthly | Bespoke campaigns |
| Media Relations | The beats and markets covered, and the volume of pitching, interviews and follow-through | Media relations |
| Thought Leadership | The number of spokespeople, the formats (interviews, bylines, podcasts, speaking) and the rhythm | Thought leadership |
| Regional language distribution | The languages, each written natively, and the desks and print editions in each | Regional PR |
| International distribution | The markets (US, UK, Middle East, Asia) and the wires and portals in each | International PR |
| Guaranteed Tier-1 placements | The titles you name and the number of placements confirmed, on any wire tier | Wire products |
| Video distribution | Distribution only or production as well, and the outlets, languages and versions | Video distribution |
| Press conferences | Managed from venue to coverage, or media relations only at your venue; then venue, F&B, AV and media count | Press conferences |
| Online reputation management | What people find about you today, the scope of the audit and the length of the programme | ORM |
| AEO/GEO | The questions buyers ask AI engines, and how much of your record needs building | AI search visibility |
| AI Visibility Audit | Price on request, based on the brand and markets in scope | The audit |
How quoting works
Brief, recommendation, written quote.
- 01
Send a brief
The news or the objective, the date it must be public by, the audience and any outlets that matter to you. A draft release is enough to start.
- 02
We recommend
The route and the tier or programme that fits. If a smaller plan and a stronger story will do the job, we say so.
- 03
You get it in writing
Scope, deliverables, timeline and price in a written quote, with GST shown separately, before any work begins.
Want the detail behind the numbers? Read what press release distribution costs in India and, for events, what a press conference costs in Kolkata.
Always included
What every engagement comes with.
Editorial review
We check the news angle, the headline and the facts before anything goes out.
Every live link
Each outlet that carried your story, with the link and the date it went live.
A report that separates results
Editorial coverage, wire distribution and paid placements are reported apart, so you always know what was earned and what was placed.
Reports you can forward
A format you can send to your board, investors or client, white-labelled on request for agencies.
Related
Read before you budget.
FAQ
Pricing questions
How much does press release distribution cost with IPRD?
SingleWire starts from ₹11,999 + GST, MultiWire Standard from ₹28,999 + GST and DiscoveryWire Standard from ₹45,999 + GST. Organic PR, programmes, regional, international and premium work are quoted on your brief.
Is GST included in your prices?
No. GST at 18% is added to every published price and every quote, and shown as a separate line.
Why are most services not priced on the site?
Because they are built around an objective rather than a fixed deliverable. The languages, markets, outlets, spokespeople and length of a programme change the work, so we quote once we have seen the brief.
How quickly will I receive a quote?
We reply within one working day of receiving a brief through the contact form, with the route we recommend and either a written quote or the questions we need answered first.
What does the AI Visibility Audit cost?
The AI Visibility Audit is priced on request, based on the brand and markets in scope.
Do agencies get partner pricing?
Yes. Agencies and resellers working with us on agreed volumes get partner pricing, set out when we agree terms. See the partner programme.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
