Get Featured
Get Featured in Zee News
Zee News is the flagship brand of Zee Media's news network, across TV and digital, covering national and international news, politics, business, technology, lifestyle, entertainment and sports. Indian PR Distribution (IPRD)® builds your story, matches it to the right Zee News or regional Zee context and pursues coverage.
Editorial coverage is decided independently by Zee News and its journalists.
National news network, TV and digital
- Type
- Flagship national news brand, TV and digital
- Network
- Zee Media Corporation Limited
- Key sections
- National, Politics, Business, Tech, Lifestyle, Entertainment, Sports
- Network reach
- 16 TV news channels and digital platforms across 12 languages, as described by Zee Media
Four routes
What "getting featured" can actually mean.
These are different things and should never be confused.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | A Zee News journalist or producer chooses to report on you, quote you or interview you | No. The newsroom decides | Built over months: the story, the angles and the right journalists |
| Media pitching | A tailored story, interview opportunity or expert view presented to a specific Zee News journalist or desk | No | Tailored pitches to the right beat (media pitching) |
| Press release distribution | Your announcement distributed through newswires and partner networks | Distribution yes; Zee News pickup no | Available on its own: we write and distribute it (press release distribution) |
| Sponsored or brand content | A paid format offered by the network, labelled as such | Yes, as a commercial format | Available on its own; always identified as paid |
Story matcher
Where your news fits in the Zee network.
At Zee the subject, the geography and the language decide the route. These are typical matches, not guaranteed routes.
- Startup funding roundBusiness or Tech, with Zee Business elsewhere in the network
- AI or technology developmentTech, or the network's technology properties such as Techlusive
- Company expansion in one stateA regional Zee channel or digital property for that state
- Founder or leadership viewInterviews and expert commentary, through thought leadership PR
- Healthcare or education initiativeHealth or Education, or TheHealthSite for health stories
- Film, music or cultural projectEntertainment, or regional culture coverage
- Sports business or major eventSports, where there is a real event, athlete or partnership
- Regional brand launchA language-specific Zee property such as Zee 24 Ghanta, alongside regional language media
Strong or weak story
Not every announcement belongs on Zee News.
Strong candidates
- Companies with significant developments and a broad audience
- Funded startups and technology or AI companies
- Healthcare and education organisations with verified news
- Founders with a credible view on a current issue
- Regional brands with a meaningful local development
Weak candidates
- Routine promotional offers
- Purely sales-driven announcements
- Superlatives that cannot be verified
- Content written only to win a backlink
How we work
How we build toward Zee News coverage.
- 01
Baseline
We study the business, your current coverage and the Zee News desks and regional Zee properties that matter, and agree what a realistic first year looks like.
- 02
Story
We build the narrative and a pipeline of angles: national, business, regional or expert, matched to the right language and audience.
- 03
Relationships and pitching
Month by month we prepare spokespeople for interviews and commentary and pitch the right journalists, through our media relations work.
- 04
Report and refine
Monthly reports of outreach and verified coverage, with editorial, distribution and paid results kept separate.
Before you pitch
A media-ready story answers eight questions.
- What happened?
- Why now?
- Why does it matter?
- Who is affected?
- What evidence supports it?
- What is new or different?
- Who can speak to it credibly, on camera if needed?
- Which language and region does it belong to?
- Company background and spokesperson profile
- Dates, figures and supporting data, verified
- Authorised quotes and high-quality images or video
- The state, city or language audience the story is for
What we do not promise
Transparent about editorial independence.
- Guaranteed editorial coverage on Zee News
- A guaranteed journalist response
- Guaranteed positive coverage
- Guaranteed backlinks or search rankings
- Guaranteed AI Overview or LLM citations
- Paid content presented as editorial
FAQ
Zee News PR questions
How can I get featured in Zee News?
The most credible route is a genuinely relevant story matched to the right Zee News or regional Zee context and presented to the right journalist. Indian PR Distribution (IPRD)® builds the story and relationships over several months.
Can IPRD guarantee a feature in Zee News?
No. Independent editorial coverage is controlled by Zee News and its journalists. What we control is the strength of the story and where it is pitched.
Can founders appear in Zee News interviews?
Founders can be relevant for interviews, profiles or commentary when they have genuine expertise or a substantive development to discuss. We prepare them for that.
Can I target a specific regional Zee property?
Where the story has genuine geographic and language relevance, a regional Zee channel or digital property is often stronger than a national pitch. Zee Media runs national and regional news properties across multiple languages.
Does my story need to work in Hindi?
Language follows the audience. For Hindi-speaking audiences a Hindi-ready story and spokesperson help, and <a href="/hindi-pr-distribution/">Hindi PR distribution</a> can support it. For other states, the relevant regional language matters more. Translating one release into many languages is not a strategy.
Can startups get featured in Zee News?
Yes, when there is a meaningful development, such as funding, growth, technology, market expansion, partnerships or founder expertise.
Can I use a press release to get into Zee News?
A press release communicates an announcement, but distribution does not mean Zee News will cover it independently. For a fixed-date announcement, press release distribution or a sponsored format is the dependable route.
Does IPRD offer sponsored placements on Zee News?
Commercial options depend on the network's current products and terms. Any paid or sponsored format is identified clearly as commercial and never presented as independent editorial coverage.
How do I start a Zee News PR campaign?
Share the business background and what you want to achieve. For editorial coverage we propose a plan built around your story, national or regional; for an announcement that must run on a fixed date, we recommend press release distribution or a sponsored format instead.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
