Organic PR · OrganicPush
Organic PR and earned media coverage in India
The coverage that carries the most weight is the coverage nobody paid for. OrganicPush takes a genuinely newsworthy story to the journalists most likely to want it, in English, Hindi and Indian languages, with no sponsored placement anywhere in the campaign.
- ANI + PTIorganic syndication
- English, Hindi, regionaldesks
- 0sponsored placements
What OrganicPush includes
Story first, then the right desks.
Story development
We find the angle a journalist will want: the first, the number, the human journey, or the view that changes how a reader sees the topic.
Desk mapping
The reporters and editors who cover your beat, in national, regional and trade media, and what each has written recently.
Pitching
A tailored pitch to each desk, with the facts, quotes and images a journalist needs to verify and publish quickly.
Organic syndication
Where the story suits a wire, organic syndication through ANI and PTI carries it to their subscriber outlets on editorial merit.
Follow-through
Interviews arranged, questions answered and assets sent the same day, so a desk's interest becomes a published story.
Reporting
Every published story, with the outlet, date and format, kept separate from any sponsored work you run alongside.
Is the story ready?
Four questions we ask before we pitch.
| Question | Strong | Needs work |
|---|---|---|
| Is it new? | A first, a launch, a result or a finding | A restatement of what the company does |
| Is it specific? | Names, numbers, places and dates | Superlatives and adjectives |
| Who is it for? | A clear reader on a clear beat | Everyone, in general |
| Who will speak? | A spokesperson with a view and the facts | A quote that could come from any company |
If a story needs work, we say so and help strengthen it before it reaches a journalist.
What you can count on
The work is certain. The headline is the editor's call.
Organic coverage is decided by the publication, which is exactly why it carries weight. What we commit to is the quality of the story, the fit of each pitch and the speed of every follow-up.
When a date matters, pair OrganicPush with a sponsored tier: the sponsored release sets the record on the day, and organic stories build credibility on top of it. See the sponsored tiers.
Organic campaign
18 publications, three languages, no paid placement.
Our organic campaign for an Indian entrepreneur, the first Indian to finish a marathon at the Geographic North Pole, was carried by The Times of India, The Economic Times, Zee News, ANI, The Tribune, Dainik Jagran, Amar Ujala, Ei Samay and more, in English, Hindi and Bengali.
Where organic stories run
The desks we work with most.
| Media | Typical organic story | Language |
|---|---|---|
| National dailies and their sites | Firsts, national milestones, human stories with a national angle | English, Hindi |
| Business and startup media | Founders, growth, funding context, market views | English |
| Regional and language dailies | Local relevance: a local face, a local benefit, a local number | Bengali, Hindi, Tamil, Telugu, Marathi and more |
| Trade media | Industry firsts, appointments, expert commentary | English |
| Broadcast and digital news | Interviews and commentary on the news of the day | English, Hindi |
When organic is not the right route
Some announcements need a date more than a headline.
A results announcement, a statutory disclosure or a launch tied to an event cannot wait for a desk to decide. Those need the sponsored route, so the news is on the record when it must be.
Organic works best when the story itself is the reason to publish: a first, a finding, a person, or a view the news needs. Where both matter, we run them together.
FAQ
Organic PR questions
What is organic PR?
Organic PR is coverage a journalist chooses to publish because the story is news. There is no payment to the outlet, so the coverage carries independent weight with readers, investors and AI engines.
What is OrganicPush?
OrganicPush is IPRD's organic product: a newsworthy story pitched to the journalists and desks most likely to cover it, with organic syndication through ANI and PTI. There is no sponsored placement anywhere in it.
How is organic PR different from sponsored distribution?
Sponsored distribution fixes the outlet, the date and the wording. Organic coverage trades that control for credibility: the journalist decides the angle and whether to run it. Many campaigns use both, which is how we choose the route.
What makes a story right for organic PR?
Something genuinely new and specific: a first, a number, a finding, a person with an unusual journey or a clear view on the news. We tell you honestly if the story needs strengthening before it goes out.
How long does organic coverage take?
Pitching starts in the first days. Coverage follows the news cycle and each desk's schedule, so it builds over weeks and months rather than landing on a set date.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
