Get Featured
Get Featured in News18 and CNN-News18
News18 is a Network18 news ecosystem spanning television and digital: CNN-News18, News18 India, News18.com and a wide network of regional language channels and sites. Indian PR Distribution (IPRD)® builds your story, matches it to the right desk, channel or language property and pursues coverage.
Editorial coverage and on-air appearances are decided independently by News18 and its journalists.
TV and digital news network
- Type
- TV and digital news network
- Network
- Network18
- Key properties
- CNN-News18, News18 India, News18.com, regional News18 channels and sites
- Reach
- National and regional audiences across multiple Indian languages
Four routes
What "getting featured" can actually mean.
These are different things and should never be confused.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | A News18 journalist or desk chooses to report on you, quote you or invite you for an interview | No. The network decides | Built over months: the story, the angles and the right journalists |
| Media pitching | A tailored story, interview or expert view presented to a specific News18 journalist, desk or regional property | No | Tailored pitches to the right beat (media pitching) |
| Press release distribution | Your announcement distributed through newswires and partner networks | Distribution yes; News18 pickup no | Available on its own: we write and distribute it (press release distribution) |
| Sponsored or brand content | A paid format offered by the network, labelled as such | Yes, as a commercial format | Available on its own; always identified as paid |
Story matcher
Where your news fits in News18.
At News18 the story, the geography and the language decide the route. These are typical matches, not guaranteed routes.
- Startup funding roundBusiness or Tech on News18.com
- AI or technology developmentTech coverage, or expert commentary
- Founder or leadership viewAn interview or expert commentary, through thought leadership PR
- Healthcare or education initiativeHealth or Education, or the relevant regional channel
- Film, music or cultural projectEntertainment, or regional channels for regional cinema and culture
- Sports or sports-business developmentSports
- Local business developmentCity coverage or the regional News18 property for that state
- Regional consumer brandThe language channel and site for that market, alongside regional language media
Strong or weak story
Not every announcement belongs on News18.
Strong candidates
- Regional brands with a meaningful local development
- Funded startups and growing businesses with real news
- Founders and experts who can speak credibly on a current issue
- Healthcare and education organisations with research or initiatives
- Major events, cultural and sports projects with a genuine story
Weak candidates
- Routine promotional offers
- Purely sales-driven announcements
- Superlatives that cannot be verified
- Content written only to win a backlink
How we work
How we build toward News18 coverage.
- 01
Baseline
We study the business, your current coverage and the News18 desks, channels and language properties that matter, and agree what a realistic first year looks like.
- 02
Story
We build the narrative and a pipeline of angles: national, regional, language or expert, matched to the right News18 property.
- 03
Relationships and pitching
Month by month we prepare spokespeople for interviews and pitch the right journalists, through our media relations work.
- 04
Report and refine
Monthly reports of outreach and verified coverage by property and language, with editorial, distribution and paid results kept separate.
Before you pitch
A media-ready story answers eight questions.
- What happened?
- Why now?
- Why does it matter?
- Who is affected?
- What evidence supports it?
- What is new or different?
- Who can speak to it credibly, on record or on air?
- Which state, language or audience cares?
- Organisation background and spokesperson profile
- Dates, figures and supporting data, verified
- Authorised quotes and high-resolution images
- The geography, language and regional context of the story
What we do not promise
Transparent about editorial independence.
- Guaranteed editorial publication or airtime on News18
- A guaranteed journalist response
- Guaranteed positive coverage
- Guaranteed backlinks or search rankings
- Guaranteed AI Overview or LLM citations
- Paid content presented as editorial
FAQ
News18 PR questions
How can I get featured in News18?
The most credible route is a genuinely relevant story matched to the right News18 context, national, regional or language-specific, and presented to the right journalist or desk. Indian PR Distribution (IPRD)® builds the story and relationships over several months.
Can IPRD guarantee a feature or interview on News18?
No. Independent editorial coverage and on-air appearances are controlled by News18 and its journalists. What we control is the strength of the story and where it is pitched.
Can founders appear in News18 interviews?
Founders and experts can be relevant for interviews, profiles and commentary when they have genuine expertise or a substantive development to discuss. Whether and where they appear is the network's decision.
Does News18 have regional language properties?
Yes. Network18 describes a broad regional portfolio, with News18 channels and digital properties across multiple Indian languages and markets.
Can I target a specific News18 language property?
Where the story has genuine geographic and language relevance, a language-specific approach is often stronger than a national pitch. The story should be built for that audience, not simply translated.
Can startups get featured in News18?
Yes, when there is a meaningful development, such as funding, growth, technology, market expansion, partnerships or founder expertise.
Can I use a press release to get into News18?
A press release communicates an announcement, but distribution does not mean News18 will run it independently. For a fixed-date announcement, press release distribution or a sponsored format is the dependable route.
Does IPRD offer sponsored placements on News18?
Commercial options depend on the network's current products and terms. Any paid or sponsored format is identified clearly as commercial and never presented as independent editorial coverage.
How do I start a News18 PR campaign?
Share the business background, the target geography or language and what you want to achieve. For editorial coverage we propose a plan built around your story; for an announcement that must run on a fixed date, we recommend press release distribution or a sponsored format instead.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
