National PR Distribution
National Press Release Distribution in India
When the news matters to all of India, it has to be on the national record on the same day: on the national wires, on English and Hindi news sites, and on the business portals investors and customers read. Indian PR Distribution (IPRD)® runs national distribution through ANI, PTI and IANS, with releases written to travel.
- ANI · PTI · IANSnational wires
- English + Hindinational media
- 24-48 hrto live links
What national means
One announcement, read across the country.
National wires
ANI, PTI and IANS carry the release to their subscriber newsrooms and news sites, which is how national pickup happens at scale.
English and Hindi
National English media for business and policy readers; national Hindi news sites for the much larger Hindi-reading audience.
Business and tech portals
The portals and aggregators that republish wire copy, where investors, partners and job seekers search for you.
Search and AI answers
Many credible copies of the same facts, indexed within days, give search and AI engines a consistent record to draw on.
Choosing the tier
Three ways to go national.
| SingleWire Standard | MultiWire Standard | DiscoveryWire | |
|---|---|---|---|
| Starting price | ₹11,999 + GST | ₹28,999 + GST | ₹45,999 + GST (Standard) |
| National wires | One | ANI, PTI, IANS | ANI, PTI, IANS |
| Engineered variants | 1 | 2 | 3 to 4 |
| AEO/GEO build | Not included | Included | Full |
| Best for | Appointments, updates, smaller milestones | Funding, partnerships, product launches | Flagship launches, results, IPO news |
Guaranteed Tier-1 placements, Hindi versions and international distribution can be added to any tier. Full product details.
Writing for a national desk
A national story needs a national reason.
The releases that travel furthest answer one question in the first two lines: why should a reader in another state care? A funding round matters nationally because of what it builds, a hire because of what it changes, a launch because of who it serves.
We edit every national release for that reason, write engineered variants for different readers on the higher tiers, and keep the company description identical across every version so the record stays consistent.
Timing
When national news has room, and when it does not.
| Moment | What happens to the news cycle | What we advise |
|---|---|---|
| Union Budget week | Business pages fill with policy coverage | Move non-budget news a week either side, or tie it to a budget theme |
| Results season | Business desks prioritise listed-company numbers | Lead with data or a market view if the release must go out |
| Big national events | Elections and major sporting events crowd general news | Avoid launch days; use the quieter days after |
| Festive season | Consumer and lifestyle news peaks | Good for consumer launches; plan early, as calendars fill |
| Monday to Thursday mornings | Desks plan the day's stories | Default release window for most announcements |
Results
609 pickups across 41 brands, from one national campaign.
For a new-age tech platform, premium national distribution with engineered variants produced 609 verified pickups, 53 of them on premium outlets, and an indexed footprint about ten times that of a single-version run.
Hindi alongside English
Half the national audience reads in Hindi.
An English release reaches national English media and the portals that republish wire copy. It rarely reaches the national Hindi news sites that many of your customers, dealers and employees actually read. A natively written Hindi version does, and it reads as news rather than as a translation.
For consumer brands, financial services, education, health and any company hiring across the country, we usually recommend both. The facts stay identical; the headline and the opening are written for each reader.
The report
What you receive after distribution.
Every live link
Each outlet that carried the release, with the link and the date it went live.
Wire and outlet detail
Which wire carried it and which subscriber sites picked it up.
Indexing
On the higher tiers, which copies search engines have indexed.
A shareable format
A report you can forward to investors, partners or your board, white-labelled on request for agencies.
FAQ
National distribution questions
What is national press release distribution?
It is distribution of an announcement to media read across India rather than in one city or state: the national newswires, national English and Hindi news sites, and the business and technology portals that pick up wire copy.
Which newswires do you use for national distribution?
ANI, PTI and IANS. SingleWire uses one national wire; MultiWire and DiscoveryWire use all three, so the same facts reach their subscriber outlets in one cycle.
How much does national press release distribution cost?
SingleWire Standard starts from ₹11,999 + GST, MultiWire Standard from ₹28,999 + GST and DiscoveryWire Standard from ₹45,999 + GST. Guaranteed Tier-1 placements and add-ons are quoted to scope.
Should my release go out in Hindi as well as English?
If your customers or stakeholders read Hindi, yes. A natively written Hindi version reaches national Hindi news sites that an English release will not, and it gives AI engines a Hindi source to cite.
How fast does a national release go live?
Sponsored national distribution goes live within 24 to 48 hours of approved copy, and the distribution report follows with every live link.
Can I combine national and regional distribution?
Yes, and most national launches benefit from it. A national release sets the record; regional releases in the languages of your key states carry it to local readers.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
