Healthcare PR
Healthcare PR Agency in India
Health journalists are cautious by design, and the rules on health communication have tightened. Indian PR Distribution (IPRD)® plans healthcare PR around what reporters and regulators both accept: clinical facts, new capability and doctors speaking as experts.
- Clinician-ledstories
- Health desks + trademedia
- 11 languagesfor patients
Who reads it
Who covers health, and what they will not run.
Health news reaches patients, clinicians, investors and policymakers through different desks. None of them runs a story that sounds like a cure.
Health desks of national dailies
The Times of India, The Hindu, Hindustan Times and The Indian Express run health pages and city health stories. They want new capability, public-health relevance and a doctor who explains it.
Healthcare trade
ETHealthworld, Express Healthcare, Medical Dialogues and BW Healthcare World are read by hospital leaders, doctors and investors: facilities, appointments, deals and policy.
Healthtech and startup desks
Inc42, YourStory and ETTech cover healthtech as a business, with funding, adoption and partnerships with hospitals.
Regional and language media
Patients read about local hospitals in their own language. City editions and regional dailies matter more here than in almost any other sector.
News triggers
News triggers, the desks that run them, and the route we use.
Each kind of health news has a route that suits it, and a level of clinical review it needs first.
| News trigger | Desks that run it | Route we use |
|---|---|---|
| New facility, department or technology | City health pages, regional dailies, trade | Sponsored and regional distribution, with a press visit where the facility allows |
| Clinical milestone or first procedure | Health desks, regional dailies | Organic pitch with the treating doctor and verified facts, patient consent in hand |
| Health observance day | Health desks, regional dailies, TV | Doctor commentary and data pitched a week ahead |
| Healthtech funding or partnership | Startup desks, healthcare trade | Embargoed pitch, then national distribution |
| Senior appointment | Healthcare trade | SingleWire release and a short pitch to trade editors |
| Union Budget or policy change | Business and health desks | Commentary from your leadership on the day |
Sector calendar
The health calendar is set by observance days.
Observance days give health desks a reason to run expert content: World Cancer Day (4 February), World Health Day (7 April), World Heart Day (29 September) and World Diabetes Day (14 November) among them. Desks plan these pieces a week or two ahead, so doctor commentary and data have to be ready earlier than the day.
The Union Budget brings health allocation and insurance coverage into the business pages each February. Monsoon and winter bring seasonal illness stories where clinicians are in demand. New facilities are best announced with a local angle for the city they serve.
Careful claims
Written to the rules health communication now follows.
The National Medical Commission issued guidelines on ethical advertising and public communication in October 2026: no patient testimonials, no guaranteed outcomes, no paid rankings and no misleading AI-generated content. CDSCO governs drugs and medical devices, and the Drugs and Magic Remedies Act restricts claims for treating listed conditions.
We write healthcare PR to those rules. Clinical facts are checked by your medical team, outcomes are stated as data, doctors are presented as experts, not as products, and patient stories go out only with documented consent and in a form the guidelines allow.
What we do
What we do for healthcare organisations.
Media relations
Ongoing relations with health and trade reporters, so your clinicians are the experts they call.
Thought leadership
Doctors and leaders as experts in bylines, interviews and observance-day commentary.
Regional distribution
Native writing in 11 Indian languages for hospitals whose patients read regional media.
Press release distribution
Wire-led distribution for facilities, partnerships, appointments and healthtech launches.
International media
US and global titles for healthtech and medical value travel.
Reputation
Reputation management for negative reviews, misinformation and difficult cases, handled with clinical accuracy.
Results
An AI health platform in CNET, TechTimes, Mint and Entrepreneur India.
For an AI health platform, international media relations from 2022 to 2025 earned coverage in US and Indian titles, CNET, TechTimes, Mint and Entrepreneur India among them, built on product facts and expert commentary.
FAQ
Healthcare PR questions
What does a healthcare PR agency do?
It places news from hospitals, clinics, healthtech and pharma companies with health desks, healthcare trade media and regional media, and presents doctors as experts, in copy that meets medical communication rules.
Which publications cover healthcare in India?
The health pages of national dailies such as The Times of India, The Hindu and Hindustan Times; trade titles such as ETHealthworld, Express Healthcare, Medical Dialogues and BW Healthcare World; startup portals for healthtech; and regional dailies for local hospitals.
What rules apply to healthcare PR in India?
The NMC guidelines on ethical advertising and public communication (October 2026) bar patient testimonials, guaranteed outcomes and paid rankings. CDSCO governs drugs and devices, and the Drugs and Magic Remedies Act restricts certain treatment claims.
Can you publicise a successful surgery or patient story?
Yes, when the patient has given documented consent and the story is told as clinical fact rather than a testimonial or promise. The treating doctor explains the procedure; the outcome is stated without guarantee.
Do hospitals need regional language PR?
Usually. Patients read about local hospitals in their own language, so we add regional distribution in the languages of the cities a hospital serves.
How should healthtech companies approach PR?
As a technology company with clinical responsibility. The product story goes to startup and tech desks, the clinical evidence to health desks and trade titles, and every health claim is checked against the same rules hospitals follow.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
