Get Featured
Get Featured in Financial Express
Financial Express is a business newspaper from The Indian Express Group, with financialexpress.com as its digital arm. It covers business and finance across sectors, with market analysis and expert commentary. Indian PR Distribution (IPRD)® builds your story, finds the right FE angle and pursues coverage.
Editorial coverage is decided independently by Financial Express and its journalists.
Business and financial daily
- Type
- Business newspaper and financialexpress.com
- Publisher
- The Indian Express Group
- Key sections
- Industry, Banking and Finance, SME, Infrastructure, Startups, Fintech, Tech, Healthcare
- Read by
- Business leaders, founders, investors, professionals
Four routes
What "getting featured" can actually mean.
These are different things and should never be confused.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | An FE journalist chooses to write about you, quote you or interview you | No. The publication decides | Built over months: the story, the angles and the right journalists |
| Media pitching | A tailored story or expert view presented to a specific FE journalist or desk | No | Tailored pitches to the right beat (media pitching) |
| Press release distribution | Your announcement distributed through newswires and partner networks | Distribution yes; FE pickup no | Available on its own: we write and distribute it (press release distribution) |
| Sponsored or brand content | A paid format offered by the publication, labelled as such | Yes, as a commercial format | Available on its own; always identified as paid |
Story matcher
Where your news fits in FE.
At FE the sector decides the desk, not a request to "get into FE". These are typical matches, not guaranteed routes.
- Startup funding roundStartups or Business
- AI product or technology developmentTech, framed as a business story
- Corporate expansion or new facilityIndustry or SME
- Founder or leadership viewOpinion or expert commentary, through thought leadership PR
- Fintech developmentBanking and Finance, or Fintech
- Infrastructure projectInfrastructure or Industry
- Mobility, aviation or defence developmentRoadways, Airlines and Aviation, or Defence
- Healthcare developmentHealthcare or Industry
Strong or weak story
Not every announcement belongs in FE.
Strong candidates
- Funded startups with a substantive development
- Companies entering new markets or building new facilities
- Businesses with original research or data
- Founders with genuine industry expertise
- Significant partnerships, acquisitions or milestones
Weak candidates
- Routine promotional offers
- Purely sales-driven announcements
- Superlatives that cannot be verified
- Content written only to win a backlink
How we work
How we build toward FE coverage.
- 01
Baseline
We study the business, your current coverage and the FE sectors and desks that matter, and agree what a realistic first year looks like.
- 02
Story
We build the narrative and a pipeline of angles: milestones, sector data and founder views matched to FE sections.
- 03
Relationships and pitching
Month by month we prepare spokespeople and pitch the right journalists, through our media relations work.
- 04
Report and refine
Monthly reports of outreach and verified coverage, with editorial, distribution and paid results kept separate.
Before you pitch
A media-ready story answers eight questions.
- What happened?
- Why now?
- Why does it matter?
- Who is affected?
- What evidence supports it?
- What is new or different?
- Who can speak to it credibly?
- What wider business or industry context does it fit?
- Company background and spokesperson profile
- Dates, figures and supporting data, verified
- Authorised quotes and high-resolution images
- Business, market and partner context where appropriate
What we do not promise
Transparent about editorial independence.
- Guaranteed editorial publication in FE
- A guaranteed journalist response
- Guaranteed positive coverage
- Guaranteed backlinks or search rankings
- Guaranteed AI Overview or LLM citations
- Paid content presented as editorial
FAQ
Financial Express PR questions
How can I get featured in Financial Express?
The most credible route is a genuinely relevant business or sector story presented to the right FE journalist through sustained media relations. Indian PR Distribution (IPRD)® builds the story, the media baseline and journalist relationships over several months.
Can IPRD guarantee a feature in Financial Express?
No. Independent editorial coverage is controlled by Financial Express and its journalists. What we control is the strength of the story and where it is pitched.
Can startups get featured in Financial Express?
Yes, when there is a meaningful development. FE has dedicated startup coverage, and funding, growth, technology, market expansion, research or founder expertise can all be relevant.
Can founders get featured in Financial Express?
Founders can be relevant for interviews, commentary, profiles or business stories when they have genuine expertise or a substantive development to discuss. FE gives space to commentary from industry experts, economists and analysts.
Can fintech companies get featured?
Yes, around financial technology, funding, partnerships, product developments and industry trends. Claims about returns, performance or regulated products need to be accurate and supported before any pitch.
Can an SME get featured in Financial Express?
Potentially, if it has a meaningful development such as expansion, a new facility, export growth or technology adoption. FE maintains SME coverage, and company size alone does not decide editorial relevance.
Can I use a press release to get into Financial Express?
A press release communicates a significant announcement, but distribution does not mean Financial Express will publish it independently. Targeted pitching is often better for founder views, exclusives and research.
Does IPRD offer sponsored placements in Financial Express?
Commercial options depend on the publication's current products and terms. Any paid or sponsored format is identified clearly as commercial and never presented as independent editorial coverage.
How do I start a Financial Express PR campaign?
Share the business background and what you want to achieve. For editorial coverage we propose a plan built around your story; for an announcement that must run on a fixed date, we recommend press release distribution or a sponsored format instead.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
