Get Featured
Get Featured in The Fashion Week Daily
The Fashion Week Daily now publishes as The Daily Front Row, a multichannel fashion media brand at fashionweekdaily.com built around Fashion Week front rows, runways, lifestyle and industry events. Indian PR Distribution (IPRD)® develops the fashion angle and visual package and pursues coverage.
Editorial coverage is decided independently by The Daily Front Row and its editorial team.
Published as The Daily Front Row
- Current name
- The Daily Front Row, at fashionweekdaily.com
- Publisher
- Daily Front Row, LLC
- Formats
- Digital, print (The Daily Front Row, The Daily Summer) and events
- Focus
- Fashion Week front rows and runways, lifestyle, industry events
Four routes
What "getting featured" can actually mean.
These are different things and should never be confused.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | A Daily Front Row editor chooses to cover, interview or profile you | No. The publication decides | Built over months: the story, the angles and the right journalists |
| Media pitching | A designer, collection, interview or event story presented to the relevant editor | No | Tailored, well-timed pitches (media pitching) |
| Press release distribution | Your announcement distributed through newswires and partner networks | Distribution yes; Daily Front Row pickup no | Available on its own: we write and distribute it (press release distribution) |
| Advertising or branded content | A paid or controlled brand format offered by the publication, labelled as such | Yes, as a commercial format | Available on its own; always identified as paid |
Story matcher
Where your story fits in The Daily Front Row.
The fashion angle and the moment decide the fit. These are typical matches, not guaranteed routes.
- New collection or designer debutDesigner and collection coverage (fashion PR)
- Fashion Week show or participationFashion Week coverage, planned before the show
- Beauty, skincare or fragrance launchBeauty and lifestyle coverage
- Luxury, jewelry or accessories brandA launch or collaboration with a real creative narrative
- Fashion founder or creative directorProfile, interview or industry commentary
- Model, stylist or photographerCreative professional story tied to a significant project
- Fashion event or awardEvent coverage where the designer, industry or cultural angle is real
- Indian designer entering global marketsInternational fashion story, through international PR
Strong or weak story
Not every announcement belongs in The Daily Front Row.
Strong candidates
- Designers and labels with a new collection or debut
- Brands showing at or around Fashion Week
- Beauty, luxury and jewelry brands with a substantive launch
- Founders and creatives with a distinctive fashion perspective
- Indian designers with genuine global fashion relevance
Weak candidates
- Routine promotional offers
- Generic corporate news with no fashion relevance
- Unsubstantiated luxury or celebrity claims
- Content created only to obtain a backlink
How we work
How we build toward Daily Front Row coverage.
- 01
Baseline
We study the designer, label or founder, your current coverage and the moments that matter, such as Fashion Week, launches and events, and agree a realistic first year.
- 02
Story and visuals
We find the fashion angle and build the visual package: collection, runway, portrait, backstage and event imagery, properly credited.
- 03
Relationships and pitching
Month by month we prepare spokespeople and pitch the right editors, timed ahead of the runway moment, through our media relations work.
- 04
Report and refine
Monthly reports of outreach and verified coverage, with editorial, digital, print, event and paid results kept separate.
Before you pitch
A fashion-ready story answers eight questions.
- What is new?
- Why is it relevant to fashion now?
- What is the visual story?
- Who is the designer or creative?
- What is distinctive?
- Where and when is it happening?
- What is the cultural or industry context?
- Who can speak credibly?
- Brand background and designer or founder biography
- High-resolution approved images with credits
- Collection or lookbook, launch date and Fashion Week details
- Authorised quotes, supporting data and contacts
What we do not promise
Transparent about editorial independence.
- Guaranteed editorial publication in The Daily Front Row
- Guaranteed print or digital publication
- A guaranteed journalist response
- Guaranteed positive coverage or backlinks
- Guaranteed AI Overview or LLM citations
- Paid content presented as editorial
FAQ
Fashion Week Daily PR questions
How can I get featured in The Fashion Week Daily?
The credible route is a genuine fashion, beauty, lifestyle or industry story with strong imagery, presented to the right editor at the right moment. Indian PR Distribution (IPRD)® builds the story and relationships over several months.
Is The Fashion Week Daily the same as The Daily Front Row?
Yes, in practice. The publication at fashionweekdaily.com currently uses The Daily Front Row as its name; The Fashion Week Daily is the phrase many people search for.
Can IPRD guarantee a feature?
No. Editorial coverage is controlled by The Daily Front Row and its editorial team. What we control is the strength of the story and where it is pitched.
Does The Daily Front Row have print?
Yes. Its print portfolio includes The Daily Front Row and The Daily Summer, alongside the digital platform at fashionweekdaily.com.
Can Indian fashion designers or brands get featured?
Potentially. The stronger stories involve Fashion Week participation, global expansion, distinctive design or a collaboration, and explain why the brand matters beyond being Indian.
Can I pitch a Fashion Week story?
Yes, and it is a natural fit. Timing is critical, so the campaign should be planned well before the show.
Can I use a press release to get into The Daily Front Row?
A release communicates a formal announcement, but distribution does not mean the publication will cover it. A designer interview or collection story usually suits targeted pitching better.
Does IPRD offer sponsored placements?
Commercial options depend on the publication's current products and terms. Any paid or branded format is identified clearly as commercial and never presented as editorial.
How do I start a Fashion Week Daily PR campaign?
Share the brand or designer background, the development, timing, location and visual assets. For editorial coverage we propose a plan built around your story; for an announcement that must run on a fixed date, we recommend press release distribution instead.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
