Get Featured
Get Featured in The Economic Times
The Economic Times is one of India's most read business and financial publications. If your company, founder, funding, product or research has genuine news value, Indian PR Distribution (IPRD)® builds the story, finds the strongest angle and takes it to the right ET desk.
Editorial coverage is decided independently by The Economic Times and its journalists.
Business and financial daily
- Type
- Business and financial daily
- Publisher
- The Times Group
- Key sections
- Industry, Tech, AI, SME, Markets, Wealth, Opinion, Panache
- Read by
- Business leaders, investors, founders, professionals
Four routes
What "getting featured" can actually mean.
These are different things and should never be confused.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | An ET journalist chooses to write about you, quote you or interview you | No. The publication decides | Built over months: the story, the angles and the right journalists |
| Media pitching | A tailored story or expert view presented to a specific ET journalist or editor | No | Tailored pitches to the right beat (media pitching) |
| Press release distribution | Your announcement distributed through newswires and partner networks | Distribution yes; ET pickup no | Available on its own: we write and distribute it (press release distribution) |
| Sponsored or brand content | A paid format offered by the publication, labelled as such | Yes, as a commercial format | Available on its own; always identified as paid |
Story matcher
Where your news fits in ET.
The right pitch is decided by the subject of the story, not by a request to "get into ET". These are typical matches, not guaranteed routes.
- Startup funding roundStartups, Tech or the business pages
- AI product or researchAI and Tech
- Corporate expansion or new facilityIndustry or SME
- Founder or leadership viewOpinion, or interviews in the business pages, through thought leadership PR
- Fintech developmentMarkets, Wealth or Tech
- Consumer brand launchIndustry or Panache
- Original research or dataThe relevant industry desk, as a data story
Strong or weak story
Not every announcement belongs in ET.
Strong candidates
- Funded startups with a substantive development
- Companies entering new markets or building new facilities
- Businesses with original research or data
- Founders with genuine industry expertise
- Significant partnerships, acquisitions or milestones
Weak candidates
- Routine promotional offers
- Purely sales-driven announcements
- Superlatives that cannot be verified
- Content written only to win a backlink
How we work
How we build toward ET coverage.
- 01
Baseline
We study the business, your current coverage and the ET beats that matter, and agree what a realistic first year looks like.
- 02
Story
We build the narrative and a pipeline of angles: data, milestones and founder views matched to ET sections.
- 03
Relationships and pitching
Month by month we prepare spokespeople and pitch the right journalists, through our media relations work.
- 04
Report and refine
Monthly reports of outreach and verified coverage, with editorial, distribution and paid results kept separate.
Before you pitch
A media-ready story answers eight questions.
- What happened?
- Why now?
- Why does it matter?
- Who is affected?
- What evidence supports it?
- What is new or different?
- Who can speak to it credibly?
- What wider trend does it fit?
- Company background and spokesperson profile
- Dates, figures and supporting data, verified
- Authorised quotes and high-resolution images
- Customer or partner context where appropriate
What we do not promise
Transparent about editorial independence.
- Guaranteed editorial publication in ET
- A guaranteed journalist response
- Guaranteed positive coverage
- Guaranteed backlinks or search rankings
- Guaranteed AI Overview or LLM citations
- Paid content presented as editorial
FAQ
Economic Times PR questions
How can I get featured in The Economic Times?
The most credible route is a genuinely relevant business story presented to the right ET journalist through sustained media relations. Indian PR Distribution (IPRD)® builds the story, the media baseline and journalist relationships over several months.
Can IPRD guarantee a feature in The Economic Times?
No. Independent editorial coverage is controlled by The Economic Times and its journalists. What we control is the strength of the story and where it is pitched.
Can startups get featured in The Economic Times?
Yes, when there is a meaningful development, such as significant funding, growth, technology, market expansion, partnerships, original research or founder expertise.
Can founders get featured in The Economic Times?
Founders can be relevant for interviews, commentary, profiles or business stories when they have genuine expertise or a substantive development to discuss.
Can I use a press release to get into The Economic Times?
A press release communicates a significant announcement, but distribution does not mean The Economic Times will publish it independently. Targeted pitching is often better for founder views, exclusives and research.
What is the difference between PR pitching and press release distribution?
Pitching presents a tailored story or expert opportunity to specific journalists. Press release distribution sends a structured announcement through agreed channels such as newswires.
Does IPRD offer sponsored placements in The Economic Times?
Commercial options depend on the publication's current products and terms. Any paid or sponsored format is identified clearly as commercial and never presented as independent editorial coverage.
Can a small business get featured in The Economic Times?
Potentially, if it has a meaningful and relevant development. Company size alone does not decide editorial relevance; the SME pages exist for exactly such stories.
How do I start an Economic Times PR campaign?
Share the business background and what you want to achieve. For editorial coverage we propose a plan built around your story; for an announcement that must run on a fixed date, we recommend press release distribution or a sponsored format instead.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
