Assamese PR Distribution
Assamese Press Release Distribution in India
Assam's news is read in Assamese first, from Guwahati to Jorhat, Dibrugarh and Tezpur. Indian PR Distribution (IPRD)® writes your release natively in Assamese and takes it to the Assamese dailies, their editions and the channels and sites of the groups behind them, with the national wires behind it.
- Asomiya Pratidin · Niyomiya Bartaleading dailies
- Guwahati + Upper Assammedia centres
- Print + TVoften under one roof
Where Assamese is read
The Brahmaputra Valley, and the gateway to the Northeast.
Assamese is the main language of the Brahmaputra Valley. Guwahati is the media centre, Jorhat and Dibrugarh anchor Upper Assam, and Tezpur and Nagaon have readers with their own priorities. In the Barak Valley around Silchar, Bengali is the main language of the press.
For a brand entering the Northeast, Assam is usually the first market and Guwahati the gateway. An Assamese release, with a Bengali version for the Barak Valley where it fits, covers most of the state.
Assamese media
The Assamese press, on paper and on air.
Leading dailies
Asomiya Pratidin leads Assamese readership, followed by Niyomiya Barta, Amar Asom and Dainik Asam (IRS 2019 Q4, Assam).
Upper Assam
Dainik Janambhumi in Jorhat is the main Upper Assam voice, with a strong following in the tea and oil belt.
TV and digital news
Channels such as Pratidin Time, News Live, Prag News and DY365, several of them in the same groups as the dailies.
English in Guwahati
The Assam Tribune, The Sentinel and North East Times are read by the state's decision-makers.
Titles are named for orientation; your outlet list is planned on your brief. For the full picture, with readership data, see the 10 most popular Assamese newspapers.
What works
What an Assamese desk runs.
Bihu and the seasons
Rongali Bihu in April is Assam's biggest cultural and consumer moment, with Magh Bihu in January. The monsoon and its floods dominate the news each summer, so timing matters.
Tea, energy and tourism
Tea, oil and gas, tourism and infrastructure are Assam's big business stories. A release that names the estate, the district or the project travels further.
A Northeast angle
Guwahati desks cover the whole region, so stories about connectivity, education or healthcare in the Northeast find a ready audience.
Print still matters
Assamese dailies are read at home across the valley, and a print placement reaches readers that digital alone does not.
Story types
Story types and the desks that run them.
| Story | Where it usually lands | Why |
|---|---|---|
| Statewide launch or investment | Asomiya Pratidin, Niyomiya Barta and their sites | The widest Assamese readership |
| Upper Assam: tea, oil, gas | Dainik Janambhumi and the Upper Assam editions | The tea and oil belt's own paper |
| Print and TV together | Groups with a daily and a channel, such as Pratidin and News Live | One story across print and broadcast |
| Barak Valley | Bengali dailies such as Dainik Jugasankha | Bengali is the language of the Barak Valley press |
How we distribute
Written in Assamese, sent to Assamese desks.
- 01
Brief and angle
We start from your English release or brief and find the Assamese angle: the town, the benefit or the person a Assamese reader will care about.
- 02
Native writing
A writer who reads the Assamese press every day writes the release in Assamese, with names, places and figures the way local desks expect them. Assamese is one of the 11 Indian languages we write in.
- 03
Wire plus Assamese desks
The release goes out on the national wires and directly to Assamese newspapers, news sites and their regional desks. Where print matters, we plan for the printed page as well as the link.
- 04
Report
You receive every live link, with the outlet and the date, in one report you can share.
Sponsored distribution fixes the date, the outlet and the wording; editorial coverage is the desk's decision, and media relations is how we earn it. Most Assamese campaigns use one or both, chosen by the result you need.
Track record
Native Assamese, backed by a national network.
Indian PR Distribution (IPRD)® has distributed more than 1,250 press releases for 300+ clients, across a network of 2,500+ media outlets and 100mn+ impressions, and writes natively in 11 Indian languages, Assamese among them.
What you receive
One report, every link.
The Assamese copy, approved by you
You see and approve the Assamese version before anything is sent.
Every live link
Each outlet that carried the story, with the link and the date it went live.
Results kept apart
Editorial coverage, distribution pickups and paid placements are reported separately, so you can see what each route delivered.
Ready to share
A report you can forward to your board, investors or partners, white-labelled on request for agencies.
FAQ
Assamese distribution questions
What is Assamese press release distribution?
It is the distribution of a press release written in Assamese to Assamese newspapers, news sites and channels, such as Asomiya Pratidin and Niyomiya Barta, so the announcement reaches readers in Assam in their own language.
Which Assamese newspapers are most read?
In IRS 2019 Q4, Asomiya Pratidin led Assam, followed by Niyomiya Barta, Amar Asom and Dainik Asam. Your outlet list is planned on your brief.
Does an Assamese release cover all of Assam?
Most of it. In the Barak Valley around Silchar, Bengali is the main language of the press, so a Bengali version for papers such as Dainik Jugasankha completes the picture.
Do you translate the English release into Assamese?
We write the Assamese version natively from your approved English release or brief, rather than translating it word for word. It is written by someone who reads the Assamese press every day, so it reads as news to a Assamese desk.
How much does Assamese press release distribution cost?
Assamese distribution is quoted on your brief, by outlets, format and whether print is included. For reference, our published wire tiers start at SingleWire from ₹11,999 + GST, MultiWire Standard from ₹28,999 + GST and DiscoveryWire Standard from ₹45,999 + GST.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
