Punjabi PR Distribution
Punjabi Press Release Distribution in India
Punjab reads in Punjabi, Hindi and English, and the Punjabi papers of Jalandhar and Chandigarh carry the stories that matter most at home. Indian PR Distribution (IPRD)® writes your release natively in Punjabi (Gurmukhi) and takes it to the Punjabi dailies, their editions and the Punjabi news sites and channels, with Hindi versions where the plan needs them.
- Ajit · Jag Bani · Punjabi Tribuneleading dailies
- Jalandharcentre of Punjabi print
- Punjabi + Hindia bilingual state
Where Punjabi is read
Majha, Doaba, Malwa, and abroad.
Punjabi is the language of Punjab and is widely spoken in Chandigarh, Delhi, Haryana and Himachal Pradesh. Within Punjab, Majha, Doaba and Malwa each have papers and editions their readers turn to first, and Jalandhar, Ludhiana, Amritsar, Patiala and Bathinda all have desks of their own.
Punjab also has one of India's best-known diasporas, in Canada, the UK, the US and Australia, and many families abroad follow Punjabi news online. The readers a brand needs are mostly at home, though, and often in two languages.
Punjabi media
The Punjabi press, from Jalandhar to Chandigarh.
Leading dailies
Ajit and Jag Bani lead Punjabi readership by a wide margin, followed by Punjabi Tribune and Punjabi Jagran (IRS 2019 Q4, Punjab).
Jalandhar, Chandigarh, Mohali
Ajit, Jag Bani and Nawan Zamana are published in Jalandhar; Punjabi Tribune comes from The Tribune group in Chandigarh, and Rozana Spokesman from Mohali.
Hindi and English in Punjab
Many Punjab readers also read Hindi dailies such as Punjab Kesari, Dainik Bhaskar and Dainik Jagran, and The Tribune in English.
TV and digital news
Channels such as PTC News, Zee Punjab Haryana Himachal and News18 Punjab/Haryana, and digital outlets such as 5 Dariya News.
Titles are named for orientation; your outlet list is planned on your brief. For the full picture, with readership data, see the 10 most popular Punjabi newspapers.
What works
What a Punjabi desk runs.
Agriculture and the rural economy
Crops, procurement, prices, water and farm machinery are front-page news in Punjab, so agri, input and rural finance stories have a ready audience.
Education and migration
Study abroad, immigration, language tests and overseas careers are followed closely by Punjabi families, and the desks cover them often.
Lohri, Baisakhi and Gurpurab
Lohri in January, Baisakhi in April and the Gurpurab days are the big cultural moments, and the harvest seasons shape the rural calendar.
Two languages, one plan
A Punjabi release for the Punjabi papers and a Hindi version for Punjab Kesari and the Hindi dailies often reach more of the state than either alone.
Story types
Story types and the desks that run them.
| Story | Where it usually lands | Why |
|---|---|---|
| Statewide launch or investment | Ajit, Jag Bani and their sites | The widest Punjabi readership |
| Policy, economy and opinion | Punjabi Tribune | Serious reporting on Punjab's politics, economy and culture |
| Doaba and Jalandhar news | Ajit, Jag Bani, Nawan Zamana | Jalandhar is the centre of Punjabi print |
| Sikh affairs and Punjab politics | Rozana Spokesman | Known for outspoken coverage of both |
| Hindi readers in Punjab | Punjab Kesari, Dainik Bhaskar, Dainik Jagran | A Hindi version reaches them |
How we distribute
Written in Punjabi, sent to Punjabi desks.
- 01
Brief and angle
We start from your English release or brief and find the Punjabi angle: the town, the benefit or the person a Punjabi reader will care about.
- 02
Native writing
A writer who reads the Punjabi press every day writes the release in Punjabi, with names, places and figures the way local desks expect them. Punjabi is one of the 11 Indian languages we write in.
- 03
Wire plus Punjabi desks
The release goes out on the national wires and directly to Punjabi newspapers, news sites and their regional desks. Where print matters, we plan for the printed page as well as the link.
- 04
Report
You receive every live link, with the outlet and the date, in one report you can share.
Sponsored distribution fixes the date, the outlet and the wording; editorial coverage is the desk's decision, and media relations is how we earn it. Most Punjabi campaigns use one or both, chosen by the result you need.
Track record
Native Punjabi, backed by a national network.
Indian PR Distribution (IPRD)® has distributed more than 1,250 press releases for 300+ clients, across a network of 2,500+ media outlets and 100mn+ impressions, and writes natively in 11 Indian languages, Punjabi among them.
What you receive
One report, every link.
The Punjabi copy, approved by you
You see and approve the Punjabi version before anything is sent.
Every live link
Each outlet that carried the story, with the link and the date it went live.
Results kept apart
Editorial coverage, distribution pickups and paid placements are reported separately, so you can see what each route delivered.
Ready to share
A report you can forward to your board, investors or partners, white-labelled on request for agencies.
FAQ
Punjabi distribution questions
What is Punjabi press release distribution?
It is the distribution of a press release written in Punjabi (Gurmukhi) to Punjabi newspapers, news sites and desks, such as Ajit, Jag Bani and Punjabi Tribune, so the announcement reaches readers in Punjab in their own language.
Which Punjabi newspapers are most read?
In IRS 2019 Q4, Ajit and Jag Bani led Punjab by a wide margin, followed by Punjabi Tribune and Punjabi Jagran. Your outlet list is planned on your brief.
Should a Punjab release be in Punjabi or Hindi?
Often both. Punjabi papers such as Ajit and Jag Bani reach the largest Punjabi readership, and a Hindi version reaches readers of Punjab Kesari and the Hindi dailies. We write each one natively.
Do you translate the English release into Punjabi?
We write the Punjabi version natively from your approved English release or brief, rather than translating it word for word. It is written by someone who reads the Punjabi press every day, so it reads as news to a Punjabi desk.
How much does Punjabi press release distribution cost?
Punjabi distribution is quoted on your brief, by outlets, format and whether print is included. For reference, our published wire tiers start at SingleWire from ₹11,999 + GST, MultiWire Standard from ₹28,999 + GST and DiscoveryWire Standard from ₹45,999 + GST.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
