Kannada PR Distribution
Kannada Press Release Distribution in India
Karnataka reads in Kannada well beyond Bengaluru, from Mysuru and Mangaluru to Hubballi and Kalaburagi. Indian PR Distribution (IPRD)® writes your release natively in Kannada and takes it to the Kannada dailies, their district editions and the Kannada news sites and channels, with the national wires behind it.
- Vijay Karnataka · Vijayavani · Prajavanileading dailies
- Four regionsBengaluru, Old Mysore, coast, north
- Kannada + Englishin Bengaluru
Where Kannada is read
Karnataka beyond Bengaluru.
Kannada is the language of Karnataka. Bengaluru is the media capital and the country's tech hub, but much of the state's reading happens in Mysuru, Mangaluru, Udupi, Hubballi-Dharwad, Belagavi and Kalaburagi, each with editions and desks of its own.
Bengaluru is also one of India's most multilingual cities, so a story there often needs Kannada and English together. Outside the capital, the Kannada papers carry the news on their own.
Kannada media
The Kannada press, region by region.
Leading dailies
Vijay Karnataka, Vijayavani and Prajavani are close rivals, each with total readership above 7.5 million (IRS 2019 Q4, Karnataka). Udayavani and Kannada Prabha complete the top five.
Regional strongholds
Udayavani leads on the coast from Manipal, Samyukta Karnataka has deep roots in Hubballi and north Karnataka, and Varthabharathi and Hosa Digantha are published from Mangaluru.
TV and digital news
Kannada channels such as TV9 Kannada, Public TV and Suvarna News, and the dailies' own sites.
English in Bengaluru
Deccan Herald, published by the same house as Prajavani, and the Bengaluru editions of the national dailies are read by the city's decision-makers.
Titles are named for orientation; your outlet list is planned on your brief. For the full picture, with readership data, see the 10 most popular Kannada newspapers.
What works
What a Kannada desk runs.
Bengaluru's industries, local angle
Technology, startups, biotech and aerospace make Bengaluru a business story. Kannada desks want the local angle: the jobs, the campus, the neighbourhood.
Dasara, Ugadi and Rajyotsava
Mysuru Dasara is the state's signature festival, Ugadi marks the new year in spring, and Kannada Rajyotsava on 1 November is a day when Kannada itself is the story.
The coast and the north
Coastal Karnataka reads for banking, education and trade; north Karnataka for agriculture, industry and water. A district angle does better there than a Bengaluru one.
Kannada first
Readers and desks in Karnataka value Kannada. A release written natively in Kannada, not an English one with a translated headline, is the respectful default.
Story types
Story types and the desks that run them.
| Story | Where it usually lands | Why |
|---|---|---|
| Statewide launch or investment | Vijay Karnataka, Vijayavani, Prajavani and their sites | The widest Kannada readership |
| Coastal Karnataka | Udayavani and the Mangaluru and Udupi editions | The coast's own papers |
| North Karnataka | Samyukta Karnataka and the Hubballi and Belagavi editions | Deep roots in Hubballi and the north |
| Bengaluru tech and business | Kannada business desks, with Deccan Herald in English | Kannada and English readers together |
| Culture, literature and policy | Prajavani | Karnataka's paper of record, known for its literary pages |
How we distribute
Written in Kannada, sent to Kannada desks.
- 01
Brief and angle
We start from your English release or brief and find the Kannada angle: the town, the benefit or the person a Kannada reader will care about.
- 02
Native writing
A writer who reads the Kannada press every day writes the release in Kannada, with names, places and figures the way local desks expect them. Kannada is one of the 11 Indian languages we write in.
- 03
Wire plus Kannada desks
The release goes out on the national wires and directly to Kannada newspapers, news sites and their regional desks. Where print matters, we plan for the printed page as well as the link.
- 04
Report
You receive every live link, with the outlet and the date, in one report you can share.
Sponsored distribution fixes the date, the outlet and the wording; editorial coverage is the desk's decision, and media relations is how we earn it. Most Kannada campaigns use one or both, chosen by the result you need.
Track record
Native Kannada, backed by a national network.
Indian PR Distribution (IPRD)® has distributed more than 1,250 press releases for 300+ clients, across a network of 2,500+ media outlets and 100mn+ impressions, and writes natively in 11 Indian languages, Kannada among them.
What you receive
One report, every link.
The Kannada copy, approved by you
You see and approve the Kannada version before anything is sent.
Every live link
Each outlet that carried the story, with the link and the date it went live.
Results kept apart
Editorial coverage, distribution pickups and paid placements are reported separately, so you can see what each route delivered.
Ready to share
A report you can forward to your board, investors or partners, white-labelled on request for agencies.
FAQ
Kannada distribution questions
What is Kannada press release distribution?
It is the distribution of a press release written in Kannada to Kannada newspapers, news sites and desks, such as Vijay Karnataka, Vijayavani and Prajavani, so the announcement reaches readers across Karnataka in their own language.
Which Kannada newspapers are most read?
In IRS 2019 Q4, Vijay Karnataka led Karnataka, followed closely by Vijayavani and Prajavani, then Udayavani and Kannada Prabha. Your outlet list is planned on your brief.
Is English enough for a Bengaluru launch?
For Bengaluru's business and tech readers, English reaches many decision-makers. For customers, employees and the rest of Karnataka, a Kannada version reaches readers English does not, and it is often expected.
Do you translate the English release into Kannada?
We write the Kannada version natively from your approved English release or brief, rather than translating it word for word. It is written by someone who reads the Kannada press every day, so it reads as news to a Kannada desk.
How much does Kannada press release distribution cost?
Kannada distribution is quoted on your brief, by outlets, format and whether print is included. For reference, our published wire tiers start at SingleWire from ₹11,999 + GST, MultiWire Standard from ₹28,999 + GST and DiscoveryWire Standard from ₹45,999 + GST.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
