Get Featured
Get Featured in Anandabazar Patrika
Anandabazar Patrika is the Bengali daily of the ABP Group, published from Kolkata since 1922 and online at anandabazar.com. Indian PR Distribution (IPRD)® works from Salt Lake Sector V in Kolkata, writes natively in Bengali and works with the city's desks every week, so your story reaches Anandabazar in the language and form its editors expect.
Editorial coverage is decided independently by Anandabazar Patrika and its journalists.
Bengali daily, Kolkata
- Type
- Bengali daily newspaper and anandabazar.com
- Publisher
- ABP Group, Kolkata
- Founded
- 13 March 1922
- Group titles
- The Telegraph (English daily), with magazines including Sananda and Anandamela
Four routes
What "getting featured" in Anandabazar can mean.
Each route gives a different result. We say which one your objective needs before anything else.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | An Anandabazar journalist reports on you, quotes you or covers your event | No. The newspaper decides | We build the story in Bengali, for the Kolkata or state desk that covers it |
| Media pitching | A Bengali-language angle taken to the right Anandabazar desk | No | Pitches written in Bengali by native writers (media pitching) |
| Press release distribution | Your announcement in Bengali, distributed to Bengali and Kolkata media | Distribution yes; Anandabazar pickup no | Through Bengali PR distribution, written in Bengali, not translated |
| Commercial formats | Paid formats such as advertising or advertorials, where the publication offers them, labelled as such | Yes, as a commercial format | Where a paid format suits the brief, we set it out on a call |
Story matcher
Where your news fits in Anandabazar.
Anandabazar is read by Bengal for Bengal. The stronger the Bengal angle, the better the fit. These are typical matches.
- Opening, investment or hiring in Kolkata or West BengalKolkata and state news
- Event or launch in the cityKolkata coverage, often with a press conference in Kolkata
- Bengal business with a growth storyBusiness coverage
- Film, music, literature or theatre projectEntertainment and culture
- Bengali achiever, at home or abroadHuman-interest and feature coverage
- Expert view on an issue Bengal is debatingOpinion and commentary, written in Bengali, through thought leadership PR
Strong or weak story
Not every announcement belongs in Anandabazar.
Strong candidates
- Businesses investing, hiring or expanding in West Bengal
- Kolkata events with people and pictures worth covering
- Bengali achievers and institutions with a real story
- Cultural projects: film, books, music, theatre
- Experts who can speak in Bengali on a current issue
Weak candidates
- National announcements with no Bengal angle
- English copy machine-translated into Bengali
- Routine promotional offers
- Superlatives that cannot be verified
How we work
From your news to the Anandabazar desk.
- 01
Assess
We find the Bengal angle: who in the state is affected, where and why it matters locally.
- 02
Write in Bengali
Native Bengali writers prepare the release, the pitch and the quotes, so the copy reads as Bengali journalism, not translation.
- 03
Prepare and pitch
We take the story to the right desks in Kolkata, through our media relations work, and run press meets or media invitations when the story calls for people in the room.
- 04
Report
You see outreach and verified coverage, with editorial, distribution and paid results reported separately. A Kolkata entrepreneur, the first Indian to finish a marathon at the Geographic North Pole, was covered in 18 publications in English, Hindi and Bengali.
Before you pitch
A story ready for a Bengali desk answers eight questions.
- What happened?
- Why does it matter in Bengal?
- Why now?
- Who in the state is affected?
- What evidence supports it?
- What is new or different?
- Who can speak to it in Bengali?
- What local conversation does it fit?
- Company background and spokesperson profile, in Bengali
- Dates, figures and locations, verified
- Authorised quotes in Bengali and high-resolution images
- Event details and access if the desk may send a reporter
What we do not promise
Clear about what Anandabazar decides.
- Guaranteed editorial publication
- A guaranteed reporter at your event
- Guaranteed positive coverage
- Paid content presented as editorial
FAQ
Anandabazar Patrika PR questions
How can I get featured in Anandabazar Patrika?
Bring a story with a real Bengal angle, written in Bengali, and take it to the desk that covers it. We write natively in Bengali and work with the city's newsrooms directly.
Is Anandabazar coverage paid or editorial?
Editorial coverage is decided by Anandabazar's journalists and cannot be bought. Paid formats such as advertising or advertorials, where offered, are commercial and labelled as such. We advise which route fits your objective.
Should my press release be in Bengali for Anandabazar?
Yes. A Bengali desk works in Bengali, and a release written natively in the language reads as news. A translated English release usually reads as an afterthought.
Can a company from outside Bengal get featured in Anandabazar?
Yes, when the story matters to Bengal: an investment, an opening, hiring, a product made for the state's consumers or a Bengali at the centre of the story.
Does Anandabazar cover press conferences in Kolkata?
Kolkata newsrooms do cover press meets and launches when the news justifies it. We organise press conferences and media invitations in Kolkata and advise when an event will help the story and when a release is enough.
Should I target Anandabazar, Ei Samay or The Telegraph?
They reach different readers. Anandabazar and Ei Samay are Bengali dailies; The Telegraph is the city's English daily. Many Bengal stories suit all three, each with its own angle and language.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
