Fashion PR
Fashion PR Agency in India
Fashion coverage is visual first. Collections, collaborations and designers need strong images and a reason to run now: a show, a season or a cultural moment. Indian PR Distribution (IPRD)® plans fashion PR for designers, labels and D2C brands around those moments.
- Visual-firstpitching
- Fashion + trademedia
- Festive + weddingseasons
Who reads it
Who covers fashion, and what each title wants.
Fashion media in India ranges from glossy monthlies to apparel trade journals. A label usually needs both: one for desire, the other for buyers and investors.
Fashion and lifestyle titles
Vogue India, Elle India, Harper's Bazaar India and GQ India plan shoots and features weeks or months ahead. They want exclusivity, strong imagery and a designer with a point of view.
Weekend and lifestyle supplements
HT Brunch, Mint Lounge and the city supplements cover collections, stores and designers for a wider readership, often closer to the date.
Apparel and retail trade
Apparel Resources, Fibre2Fashion and IMAGES Business of Fashion are read by buyers, retailers and investors: expansion, sourcing, retail and funding.
Digital and creator channels
Fashion portals and creators carry looks and launches quickly. Paid creator content follows ASCI's disclosure rules.
News triggers
News triggers, the desks that run them, and the route we use.
Fashion is pitched on the image and the moment. The route depends on which title needs it first.
| News trigger | Desks that run it | Route we use |
|---|---|---|
| Collection launch or show | Fashion titles, supplements | Lookbook pitched ahead to monthlies; distribution on show day |
| Collaboration | Fashion titles, portals, trade | Exclusive to one title, then sponsored distribution |
| Store opening or expansion | City supplements, retail trade | Release, preview and regional distribution for the city |
| Funding or D2C growth | Startup desks, apparel trade | Embargoed pitch, then national distribution |
| Designer profile | Supplements, regional media | Organic pitch built on the designer's story and craft |
| Festive or wedding edit | Supplements, portals | Pitched weeks before the season, with images ready |
Sector calendar
Fashion weeks and seasons set the calendar.
Lakmé Fashion Week in partnership with FDCI runs a spring edition in Mumbai (from 19 March in 2026) and a second edition later in the year (Delhi in October 2026). FDCI's India Couture Week in July and the festive and wedding seasons, from Navratri and Durga Puja to the winter wedding months, are the other peaks.
Monthlies plan their festive and wedding issues months ahead, so a label's festive collection needs to be pitched to them while it is still being shot. Supplements and portals work closer to the date.
What makes it news
The image decides, then the story.
Editors decide on the picture first: a professional lookbook, campaign images in high resolution and, for shoots, samples available on request. Then they look for the story: the designer, the craft, the collaboration or the cultural moment behind the collection.
Craft and regional textiles are strong stories when told precisely: the weave, the region, the artisans and what is new about the way the label works with them.
What we do
What we do for fashion brands.
Media relations
Relations with fashion editors, with lookbooks and samples pitched to their planning calendars.
Press release distribution
Wire-led distribution for shows, collaborations, stores and funding.
Media pitching
Exclusives for collaborations and collections, to the title most likely to run them.
Regional distribution
Native writing in 11 Indian languages for store launches and regional craft stories.
International distribution
Global fashion and Gulf media for labels selling abroad.
Thought leadership
Designer and founder profiles built on craft, sustainability or the business of fashion.
Across sectors
2,500+ media outlets. 300+ clients. 1,250+ press releases.
Indian PR Distribution (IPRD)®, a brand of Crepo Media, has distributed more than 1,250 press releases for 300+ clients across 2,500+ media outlets, with 100mn+ impressions, through the national wires ANI, PTI and IANS and native writing in 11 Indian languages. We set out what a programme in your sector would look like on a call.
What a programme looks like
How the programme runs, step by step.
- 01
The season plan
Collections, shows, collaborations and festive edits mapped against the planning calendars of each title.
- 02
Images and samples
Lookbook, campaign images and sample availability ready before the first pitch.
- 03
Pitch and distribute
Monthlies first, then supplements, portals and distribution on show or launch day.
- 04
Reporting
Editorial features, distribution pickups and creator or paid content reported separately.
FAQ
Fashion PR questions
What does a fashion PR agency do?
It places a designer's or label's news, such as collections, shows, collaborations, stores and funding, with fashion and lifestyle titles, supplements, apparel trade and digital channels, timed to fashion weeks and seasons.
Which publications cover fashion in India?
Vogue India, Elle India, Harper's Bazaar India and GQ India; supplements such as HT Brunch and Mint Lounge; city supplements; and trade titles such as Apparel Resources, Fibre2Fashion and IMAGES Business of Fashion.
How far ahead should a festive collection be pitched?
Months ahead for monthly magazines, which plan festive and wedding issues early; a few weeks ahead for supplements and portals.
Do you work with fashion influencers?
Where it suits the brief. Paid creator content follows ASCI's disclosure rules, and we report it separately from editorial coverage.
Can you get a new label featured?
Yes, when the label has a story editors can use: a designer with a point of view, a craft or a collaboration. We tell you honestly if the story needs strengthening, and use sponsored, organic or a mix by the result you need.
Do you work with D2C fashion brands?
Yes. D2C fashion brands need both sides: fashion titles and supplements for the product, and startup and apparel trade desks for funding, growth and retail expansion.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
