Entertainment PR
Entertainment PR Agency in India
Entertainment desks move with release dates. Casting, the first look, the trailer, the premiere and the opening weekend are each a separate story when they are planned in sequence. Indian PR Distribution (IPRD)® plans entertainment PR for films, OTT, music and live events on that sequence.
- Release-weekplanning
- Hindi + regionalcinema
- Videodistribution
Who reads it
Who covers entertainment, and what moves them.
Entertainment is one of the most read beats in Indian media, and one of the most crowded. Each desk wants something fresh, first or visual.
Entertainment portals
ETimes, Bollywood Hungama, Pinkvilla, Filmfare and Koimoi cover first looks, trailers, casting, interviews and box office. They move fast and value exclusives.
Film trade
Box Office India and the trade analysts quoted across media cover releases, screens and collections, and their numbers shape the opening-weekend story.
Regional cinema media
Bengali, Tamil, Telugu, Malayalam, Marathi and Kannada cinema each have their own press. For a Bengali film, Anandabazar Patrika, Sangbad Pratidin and Ei Samay matter as much as any national portal.
City supplements and TV
City supplements and entertainment TV cover premieres, cast visits and events, and they want access and pictures.
News triggers
News triggers, the desks that run them, and the route we use.
Each beat of a release is a separate story with its own route.
| News trigger | Desks that run it | Route we use |
|---|---|---|
| Announcement or first look | Entertainment portals, regional cinema media | Exclusive to one portal, then sponsored distribution |
| Casting or music release | Entertainment portals | Organic pitch with assets and talent available |
| Trailer | Portals, social handles of news media | Video distribution on news media handles, with a release |
| Premiere or press meet | City supplements, TV, regional media | Managed media invitations and a press kit on the day |
| Box office or streaming milestone | Film trade, portals | Short release with verifiable figures |
| Festival selection or award | Portals, regional media, trade | Release and interviews with the director |
Sector calendar
The release calendar is crowded. Plan around it.
Festive weekends are the prized release dates: Eid, Independence Day, Diwali and Christmas nationally, Durga Puja for Bengali cinema, Pongal and Sankranti for Tamil and Telugu films. Coverage on those weekends is competitive, so the campaign has to start weeks earlier, with each asset released on a planned date.
Film festivals give smaller films their own moment: the International Film Festival of India in Goa and the Kolkata International Film Festival late in the year, among others. Award shows and OTT launch calendars set the rest of the cycle.
What makes it news
A sequence, not a single release.
The films that stay in coverage plan a story for every week of the run-up: the announcement, the first look, casting, songs, the trailer, the premiere, the opening and the milestones. Each is pitched to the desk that wants it, with the assets ready.
Box-office and streaming figures need care. Reporters and trade analysts compare numbers, so we publish figures the producer can verify, and let them speak without inflation.
What we do
What we do for entertainment projects.
Press release distribution
Wire-led distribution for announcements, releases and milestones.
Video distribution
Trailers, songs and interviews on the handles and sites of news media.
Media pitching
Exclusives and pitches to entertainment portals and film trade.
Regional distribution
Native writing for regional cinema, including Bengali, Tamil, Telugu and Malayalam press.
Bespoke campaigns
A campaign across the release, from announcement to box office.
Reputation
Reputation management for review bombing, leaks or controversy.
Across sectors
2,500+ media outlets. 300+ clients. 1,250+ press releases.
Indian PR Distribution (IPRD)®, a brand of Crepo Media, has distributed more than 1,250 press releases for 300+ clients across 2,500+ media outlets, with 100mn+ impressions, through the national wires ANI, PTI and IANS and native writing in 11 Indian languages. We set out what a programme in your sector would look like on a call.
What a programme looks like
How the programme runs, step by step.
- 01
The release plan
Every beat from announcement to milestone, with a date, an asset and a target desk for each.
- 02
Assets and access
Stills, trailers, interviews and talent time agreed in advance, because entertainment desks run on access.
- 03
The run-up
Exclusives, distribution and video on news media handles, released on the planned dates.
- 04
Release and after
Premiere coverage, verified figures and festival or award news, reported by route.
FAQ
Entertainment PR questions
What does an entertainment PR agency do?
It plans and places news for films, OTT shows, music and live events: announcements, first looks, casting, trailers, premieres and box-office milestones, with entertainment portals, film trade, regional cinema media and the handles of news media.
Which publications cover Indian films and OTT?
Entertainment portals such as ETimes, Bollywood Hungama, Pinkvilla, Filmfare and Koimoi; film trade such as Box Office India; regional cinema press in each language; and city supplements and entertainment TV.
When should a film PR campaign start?
Several weeks before release, longer for a festive weekend. Each beat of the campaign needs its own date, so the first look and casting news usually go out well before the trailer.
Can you handle PR for Bengali and other regional films?
Yes. We write natively in 11 Indian languages, work with regional film press, and plan regional distribution for films in any major Indian language.
Do you distribute trailers and videos?
Yes. Video distribution places trailers, songs and interviews on the handles and sites of news media, alongside the written release.
Can you handle PR for live events and concerts?
Yes. Announcements, line-ups, ticket launches and the event itself are planned as a sequence, with city supplements, entertainment portals and regional media, and media accreditation managed on the day.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
