Education PR
Education PR Agency in India
Education news follows the academic calendar, and parents read it closely. Indian PR Distribution (IPRD)® plans education PR for universities, schools and EdTech companies around results, admissions and policy, with experts who give reporters something useful to say.
- Academic calendartiming
- Education desks + trademedia
- 11 languagesfor parents
Who reads it
Who covers education, and who is reading.
Education coverage is read by students, parents, teachers and policymakers. Each finds it in a different place, and many read it in their own language.
Education pages of national dailies
The Times of India, Hindustan Times, The Indian Express and India Today run education sections covering results, admissions, entrance exams and policy.
Education specialists and trade
ETEducation, EdexLive and Careers360 cover institutions, EdTech, rankings and policy for an audience of educators and students.
EdTech and startup desks
YourStory, Inc42 and Entrackr cover EdTech as a business: funding, growth, profitability and partnerships.
Regional and language media
Regional dailies carry admissions and results news for their states, and are often where parents first hear of an institution.
News triggers
News triggers, the desks that run them, and the route we use.
Education news is judged on accuracy. The route depends on whether the story is a record or a finding.
| News trigger | Desks that run it | Route we use |
|---|---|---|
| Results or placements | Education pages, regional dailies | Sponsored distribution with exact, verifiable figures, plus a regional push |
| New programme or campus | Education pages, specialists, city desks | Press release and regional distribution before the admissions window |
| Ranking or accreditation | Education specialists, regional dailies | SingleWire release stating the ranking body and category exactly |
| Policy change or exam reform | Education and policy desks | Expert commentary from your faculty or founder, on the day |
| EdTech funding or partnership | Startup desks, education trade | Embargoed pitch, then national distribution |
| Research, survey or teacher data | Education pages, specialists | Organic: findings offered to reporters with the data |
Sector calendar
The academic calendar is the news calendar.
Board results in May, entrance exam results such as JEE and NEET, and the admissions season from May to August fill the education pages. Institutions that want to be considered need to be in coverage before the window opens, not during it.
The NIRF rankings, Teachers' Day on 5 September and the Union Budget's education allocation each give experts a reason to comment. Policy changes under the National Education Policy 2020 continue to open windows for informed views from teachers and leaders.
Careful claims
Recognition and outcomes, stated exactly.
Education claims are checked by parents, reporters and regulators. We state recognition exactly as granted, whether by UGC, AICTE, NCTE or a school board, name the ranking body and category behind any rank, and give placement figures with the batch and basis they refer to.
We avoid any promise of jobs, admission or results that an institution cannot guarantee. Precise numbers carry more weight than large ones, and they keep the coverage useful when parents search for you later.
What we do
What we do for education organisations.
Press release distribution
Wire-led distribution for results, programmes, campuses and partnerships.
Regional distribution
Native writing in 11 Indian languages for the states where your students and parents live.
Media relations
Ongoing relations with education reporters, so your experts are called when policy changes.
Thought leadership
Bylines and commentary for vice-chancellors, principals and EdTech founders.
Video distribution
Campus and programme videos on the handles and sites of news media.
Reputation
Reputation management for reviews and search results parents see when they look you up.
Results
Two years of steady national coverage for an EdTech company.
For an EdTech company focused on teacher training, a long-term programme produced two years of steady national coverage, built one story at a time from the company's work with teachers and its views on education.
FAQ
Education PR questions
What does an education PR agency do?
It places news from universities, schools, coaching institutes and EdTech companies, such as results, programmes, rankings and expert views, with education desks, specialist titles and regional media, timed to the academic calendar.
Which publications cover education in India?
The education sections of The Times of India, Hindustan Times, The Indian Express and India Today; specialists such as ETEducation, EdexLive and Careers360; startup portals for EdTech; and regional dailies for admissions and results.
When should an institution start PR before admissions?
Well before the admissions window opens. Coverage in the months before May is what parents and students find when they start searching; coverage during admissions competes with every other institution.
How do you handle claims about rankings and placements?
We state the ranking body, category and year exactly, give placement figures with their batch and basis, and state recognition by UGC, AICTE, NCTE or a board exactly as granted.
Can education PR include regional languages?
Yes, and it usually should. Parents often read about institutions in their own language, so we add regional distribution in the languages of your key states.
Do you work with EdTech companies as well as institutions?
Yes. EdTech news goes to startup and education specialist desks, with funding, growth and partnerships for the business story, and data and expert views on teaching and learning for the education pages.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
