Case study · E-commerce
A launch week, read back by AI engines
How sponsored wire distribution put a new sustainability marketplace on the record, and how five AI engines answered for it.
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A new sustainability marketplace wanted to be found the week it launched. The sponsored wire route put it on the record, and AI engines picked it up.
- Why the sponsored route fitted the objective
- What five AI engines said, by question type
- The message that travelled, and the ones that did not
- The honest gaps, and the hybrid plan that followed
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The objective
Own the launch and brand questions in the first week. For a new platform, a fixed date and a guaranteed record mattered more than editorial endorsement.
The route, and why
Sponsored distribution across the three national wires, with a release built around one consistent company description and a named framework the engines could carry.
What the engines said
Every one of the five AI engines tested named the brand on at least one question. On launch questions it held the top position on Google's AI answers, Bing Copilot and Perplexity.
The framework named in the release was repeated almost word for word across four or more engines, so we now track it as a primary message.
The honest gaps
On broad category questions, such as the best sustainable shopping platforms in India, the brand appeared in about a quarter of answers, alongside established rivals. One engine also confused it with an overseas company of the same name.
What we recommended next
A hybrid plan: organic features and list inclusion for the category questions, and a sharper company description used everywhere to separate the brand from its namesake.
Results
- 171verified pickups, 13 of them premium placements
- ~3xindexed pages of a single-version wire run
- 5 of 5AI engines named the brand
- 60%of all AI observations mentioned it
- 70%of AI-chat answers mentioned it
- 4+engines repeated its framework
| Measure | Result |
|---|---|
| Verified pickups, 13 of them premium placements | 171 |
| Indexed pages of a single-version wire run | ~3x |
| AI engines named the brand | 5 of 5 |
| Of all AI observations mentioned it | 60% |
| Of AI-chat answers mentioned it | 70% |
| Engines repeated its framework | 4+ |
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