Hospitality PR
Hospitality PR Agency in India
Hospitality is covered twice: as lifestyle and as business. Indian PR Distribution (IPRD)® plans hospitality PR for hotels, restaurants and travel brands on both, with openings, chefs and menus for the city supplements, and expansion and investment for the business pages.
- Lifestyle + businesscoverage
- City supplementsand trade
- Festive and travelseasons planned
Who reads it
Who covers hospitality, and what each desk looks for.
A hotel opening can be a lifestyle story, a travel story and a business story. Each runs on a different desk, with different pictures.
City supplements and lifestyle
Bombay Times, Delhi Times, Calcutta Times, HT City and The Telegraph's t2 cover openings, chefs, menus and the people behind them. They need strong pictures and a reason to visit now.
Travel and food titles
Condé Nast Traveller India, Travel + Leisure India and the food pages of Mint Lounge cover destinations, stays and dining for readers planning a trip.
Hospitality trade
ETHospitalityWorld, Hotelier India and BW Hotelier are read by owners, operators and investors: signings, appointments, occupancy and expansion.
Business desks
The business pages cover hotel signings, brand expansion, listings and investment, where numbers and a leader's view on demand matter.
News triggers
News triggers, the desks that run them, and the route we use.
Hospitality news is visual and local. The route usually includes an invitation.
| News trigger | Desks that run it | Route we use |
|---|---|---|
| Hotel or restaurant opening | City supplements, travel titles | Media preview or tasting, with sponsored distribution for the record |
| Chef, menu or festival | City supplements, food pages | Organic pitch with pictures and a chef available for interview |
| Signing or expansion | Hospitality trade, business desks | National distribution and a pitch to trade editors |
| Senior appointment | Hospitality trade | SingleWire release |
| Award or ranking | Trade, city supplements | Short release and social assets |
| Seasonal package or event | City supplements, regional dailies | Regional distribution in the city's language |
Sector calendar
Hospitality news follows the seasons.
Winter is the peak: the wedding season from November to February, Christmas and New Year, and the domestic travel season fill the lifestyle pages with stays, menus and events. Festive weeks, from Durga Puja in Kolkata to Diwali nationally, bring their own food and celebration stories.
Supplements plan festive and year-end features weeks ahead, so pitches for December need to land in October. Summer suits hill stations and getaways; the monsoon suits indoor dining, spas and staycations.
What makes it news
Pictures, people and a reason to go now.
Lifestyle editors decide on the picture first. Professional photographs of the space and the food, a chef or owner with a story, and a reason to visit this month do more than any adjective in the release.
Business editors want different material: rooms, covers, investment, occupancy trends and the owner's view on demand in the city. We prepare both packs from the same announcement.
What we do
What we do for hospitality brands.
Media relations
Relations with lifestyle, food and travel editors, and previews and tastings planned around their schedules.
Press release distribution
Wire-led distribution for openings, signings and appointments.
Regional distribution
Native writing for city audiences, including regional-language supplements, where print still matters.
Video distribution
Walk-throughs and chef videos on the handles and sites of news media.
Bespoke campaigns
A programme across a season: opening, chefs, festive menus and awards in sequence.
Reputation
Reputation management for review sites and search results guests check before booking.
Across sectors
2,500+ media outlets. 300+ clients. 1,250+ press releases.
Indian PR Distribution (IPRD)®, a brand of Crepo Media, has distributed more than 1,250 press releases for 300+ clients across 2,500+ media outlets, with 100mn+ impressions, through the national wires ANI, PTI and IANS and native writing in 11 Indian languages. We set out what a programme in your sector would look like on a call.
What a programme looks like
How the programme runs, step by step.
- 01
The opening pack
Pictures, menus, the chef's or owner's story and the facts the business pages need, prepared before the first pitch.
- 02
Preview and pitch
A media preview or tasting for city and food editors, with distribution putting the opening on the record.
- 03
The season
Chefs, menus and festive events pitched in sequence, timed to the supplements' planning weeks.
- 04
Reporting
Editorial coverage, distribution pickups and any paid placement reported separately.
FAQ
Hospitality PR questions
What does a hospitality PR agency do?
It places news from hotels, restaurants and travel brands, such as openings, chefs, menus, signings and seasonal events, with city supplements, travel and food titles, hospitality trade media and the business pages.
Which publications cover hotels and restaurants in India?
City supplements such as Bombay Times, Delhi Times, Calcutta Times, HT City and t2; travel titles such as Condé Nast Traveller India and Travel + Leisure India; and hospitality trade such as ETHospitalityWorld, Hotelier India and BW Hotelier.
When should a restaurant or hotel start PR before opening?
Four to six weeks ahead for city supplements, longer for travel magazines, which plan issues months in advance. Festive and year-end features need pitches by October.
Do you organise media previews and tastings?
Yes. A preview or tasting for city and food editors is often the most effective part of an opening, and we plan it around their schedules and deadlines.
Can you cover a hotel or restaurant launch in a regional market?
Yes. We write natively in 11 Indian languages for city and regional supplements through our regional distribution service, and can add a media invitation or launch event where the story needs people in the room.
Is hospitality PR worth it for a single restaurant?
Yes, when there is a story: a chef, a menu, a cuisine the city has not seen or a space worth photographing. A focused opening campaign with a tasting and city supplement coverage is often enough to fill the first months.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
