Bespoke PR Campaigns
Bespoke PR campaigns, planned around your objective
Some objectives are not met by one release: becoming the name in a category, building a founder's voice, entering a new market, changing what people find about you. A Bespoke PR Campaign is a programme planned around that objective, run month by month, with every route chosen for the result it serves.
- Objective-ledplanning
- Six monthsfirst full cycle
- Every routeavailable
Built from the objective
Common objectives, and what a programme combines.
| Objective | What the programme usually combines |
|---|---|
| Own a category | Organic features and lists, expert commentary, AI search visibility, a sponsored base |
| Build a founder's voice | Interviews, bylines, podcasts and speaking, on a steady rhythm |
| Support a fundraise or listing | Milestone announcements, investor-facing media, reputation groundwork |
| Enter a new market | Regional or international distribution, local desks, language versions |
| Rebuild after a setback | Accurate, credible coverage and reputation monitoring |
How a programme runs
Four stages, then a steady rhythm.
- 01
Discovery
The objective, the audience, the story assets and the honest gaps.
- 02
Plan
The narrative, the route for each piece of work, and the baseline we measure against.
- 03
Monthly rhythm
Stories developed, pitched and published every month, each building on the last.
- 04
Review
Results reviewed against the objective, and the plan adjusted where the evidence says so.
Why programmes outperform one-offs
Consistency is what compounds.
Journalists come to know a spokesperson, editors remember a reliable source, and search and AI engines repeat a record they see again and again. None of that happens in a single release.
A programme gives a story time to build: each piece is cited in the next pitch, and the company's narrative becomes the one people find first.
Programme in practice
Two years of steady national coverage for an EdTech brand.
An EdTech company focused on teacher training has worked with us continuously for two years: a yearly editorial calendar, two story angles a month, founder interviews and commentary on education news as it breaks.
Inside a month
The work that runs every month.
Story development
New angles drawn from the business, the news and the founder's view.
Pitching and placement
Stories taken to the right desks, and sponsored pieces where a date matters.
Thought leadership
Interviews, bylines and commentary for the people who speak for you.
AI and search checks
How search and AI answers describe you, checked against the baseline.
Reputation watch
What people find when they search for you, and anything that needs a response.
Monthly report
What was done and what was published, with editorial and sponsored results apart.
Who it suits
Companies and leaders for whom one release is not enough.
Founders building a public profile alongside the company. Growth-stage companies with a steady flow of news. Listed or listing companies that need a consistent record for investors. Brands entering a new market or a new language. And businesses that want to change what people find when they search.
If your need is a single announcement on a fixed date, a sponsored wire tier is the better fit, and we will say so.
FAQ
Bespoke campaign questions
What is a Bespoke PR Campaign?
A PR programme planned around your objectives over months, rather than around a single announcement. It combines the routes and services the objective needs, from organic pitching and thought leadership to sponsored distribution and AI search visibility.
How long does a programme run?
Six months is the first full cycle, because that is when consistent work starts to show in coverage, search and AI answers. Most clients continue beyond it.
How is it priced?
As a monthly programme, quoted to scope after we understand the objective. We share the plan and the investment on a call.
What happens in the first month?
We agree the objective, map the story assets and the desks that matter, fix the company narrative, and set the baseline we will measure against.
Can a programme include sponsored distribution?
Yes. Where a date matters, sponsored releases sit inside the programme, so the record is set on the day and the organic work builds on it.
How do you report?
Every month you see the work done and what was published, with editorial and sponsored results kept separate. We review direction against the objective at regular intervals.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
