Case study · Health tech
Media relations for an AI health platform
How an AI health platform earned credibility with technology, business and health media in the US and India.
Full case study
Read the full Docus story.
Docus is an AI-powered health platform: people describe their symptoms to an AI health assistant and can get a second opinion from experienced doctors. It wanted to be seen as a credible name in AI healthcare by readers in the US and India. Health and AI are both beats where journalists are cautious, so the story had to be specific, careful and verifiable. The programme was run by the Crepo Media team, IPRD's parent company.
- How we positioned AI in a cautious health beat
- The angles used for business, technology and health desks
- Where the coverage appeared
- The mix of editorial and contributor formats, and why each was used
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The brief
Docus is an AI-powered health platform: people describe their symptoms to an AI health assistant and can get a second opinion from experienced doctors. It wanted to be seen as a credible name in AI healthcare by readers in the US and India. Health and AI are both beats where journalists are cautious, so the story had to be specific, careful and verifiable. The programme was run by the Crepo Media team, IPRD's parent company.
AI health products attract scepticism from health journalists and readers alike. Coverage would only come, and only help, if the claims were careful and the use case was concrete.
What we did
We anchored the story in what the platform actually does for a patient, and kept clinical claims out of the pitch.
We developed founder and expert angles on where AI helps, and where doctors stay essential.
We matched separate angles to business, technology and health desks instead of sending one story to all.
We ran the work across two markets: US technology and consumer titles such as CNET and TechTimes, contributor networks at USA Today and Forbes, and Indian business media including Entrepreneur India, Mint, India Today and CNBC-TV18. The coverage list labels each placement by format.
Results
- 8publications across the US and India
- 2markets: the US and India
- 2022 to 2025a sustained, multi-year programme
Where it appeared
| Outlet | Language | Date | Format | Link |
|---|---|---|---|---|
| TechTimes | English, US | 18 Apr 2025 | Editorial roundup | Read |
| Mint (Mint Lounge) | English, India | Sep 2025 | Editorial feature | Read |
| CNET | English, US | Men's Health Month (June) | Feature | Read |
| USA Today | English, US | 22 Aug 2023 | Contributor content | Read |
| Forbes (contributor network) | English, US | 12 Jun 2023 | Contributor article | Read |
| India Today | English, India | 15 Nov 2022 | Impact feature | Read |
| Entrepreneur India | English, India | Not dated in our file | Feature | Read |
| CNBC-TV18 | English, India | Not dated in our file | News report | Read |
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