Get Featured
Get Featured in Ei Samay
Ei Samay is a Kolkata Bengali daily, launched in October 2012 by The Times Group and published since 2024 by Tidings Media and Communications. It is online at eisamay.com. Indian PR Distribution (IPRD)® is based in Salt Lake Sector V, writes natively in Bengali and works with Kolkata desks every week, and Ei Samay has carried our clients' stories.
Editorial coverage is decided independently by Ei Samay and its journalists.
Bengali daily, Kolkata
- Type
- Bengali daily newspaper and eisamay.com
- Publisher
- Tidings Media and Communications Pvt Ltd, Kolkata (since 2024)
- Launched
- 15 October 2012, by The Times Group
- Sections
- Ei Shahar (Kolkata), Ei Rajya (West Bengal), Ei Desh (India), Byabsa Banijyo (business), Khelar Samay (sport), Robibaroyari (Sunday)
Four routes
What "getting featured" in Ei Samay can mean.
Each route gives a different result. We say which one your objective needs before anything else.
| Route | What it is | Guaranteed? | How IPRD helps |
|---|---|---|---|
| Editorial coverage | An Ei Samay journalist reports on you, quotes you or covers your event | No. The newspaper decides | We build the story in Bengali, for the section that covers it |
| Media pitching | A Bengali-language angle taken to the right Ei Samay desk | No | Pitches written in Bengali by native writers (media pitching) |
| Press release distribution | Your announcement in Bengali, distributed to Bengali and Kolkata media | Distribution yes; Ei Samay pickup no | Through Bengali PR distribution, written in Bengali, not translated |
| Commercial formats | Paid formats such as advertising or advertorials, where the publication offers them, labelled as such | Yes, as a commercial format | Where a paid format suits the brief, we set it out on a call |
Story matcher
Where your news fits in Ei Samay.
Ei Samay's sections are named for where the story happens. Start with the city, then the state. These are typical matches.
- Opening, event or launch in KolkataEi Shahar, often with a press conference in Kolkata
- Investment or development elsewhere in West BengalEi Rajya
- Business growth, funding or resultsByabsa Banijyo
- Sport, fitness or an athlete's achievementKhelar Samay
- Feature, profile or cultural storyRobibaroyari, the Sunday pages
- Expert view on an issue Bengal is debatingEditorial and essay pages, through thought leadership PR
Strong or weak story
Not every announcement belongs in Ei Samay.
Strong candidates
- City news with people, places and pictures
- Businesses investing, hiring or expanding in West Bengal
- Bengali achievers, in sport, business or culture
- Consumer brands with a launch made for Kolkata
- Experts who can speak in Bengali on a current issue
Weak candidates
- National announcements with no Bengal angle
- English copy machine-translated into Bengali
- Routine promotional offers
- Superlatives that cannot be verified
How we work
From your news to the Ei Samay desk.
- 01
Assess
We find the Bengal angle and the section it belongs to: city, state, business, sport or Sunday.
- 02
Write in Bengali
Native Bengali writers prepare the release, the pitch and the quotes, so the copy reads as Bengali journalism, not translation.
- 03
Prepare and pitch
We take the story to the right desk in Kolkata, through our media relations work, and run press meets or media invitations when the story calls for people in the room.
- 04
Report
You see outreach and verified coverage, with editorial, distribution and paid results reported separately. A Kolkata entrepreneur, the first Indian to finish a marathon at the Geographic North Pole, was covered in 18 publications in English, Hindi and Bengali, Ei Samay among them.
Before you pitch
A story ready for a Bengali desk answers eight questions.
- What happened?
- Where in Kolkata or Bengal?
- Why now?
- Who is affected?
- What evidence supports it?
- What is new or different?
- Who can speak to it in Bengali?
- What local conversation does it fit?
- Company background and spokesperson profile, in Bengali
- Dates, figures and locations, verified
- Authorised quotes in Bengali and high-resolution images
- Event details and access if the desk may send a reporter
What we do not promise
Clear about what Ei Samay decides.
- Guaranteed editorial publication
- A guaranteed reporter at your event
- Guaranteed positive coverage
- Paid content presented as editorial
FAQ
Ei Samay PR questions
How can I get featured in Ei Samay?
Bring a story with a real Kolkata or Bengal angle, written in Bengali, and take it to the section that covers it. We write natively in Bengali and work with the city's newsrooms directly.
Is Ei Samay coverage paid or editorial?
Editorial coverage is decided by Ei Samay's journalists and cannot be bought. Paid formats such as advertising or advertorials, where offered, are commercial and labelled as such. We advise which route fits your objective.
Who owns Ei Samay?
Ei Samay was launched by The Times Group in October 2012. In 2024 it was sold to Tidings Media and Communications Pvt Ltd, which publishes it from Kolkata.
Which Ei Samay section suits my story?
It depends on where the story happens and what it is about: Ei Shahar for Kolkata, Ei Rajya for the rest of West Bengal, Byabsa Banijyo for business, Khelar Samay for sport and Robibaroyari for Sunday features.
Should my press release be in Bengali for Ei Samay?
Yes. A release written natively in Bengali reads as news to a Bengali desk. A translated English release usually reads as an afterthought.
Should I target Ei Samay, Anandabazar or The Telegraph?
They reach different readers. Ei Samay and Anandabazar are Bengali dailies; The Telegraph is the city's English daily. Many Bengal stories suit all three, each with its own angle and language.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
