Case study · Education
A monthly editorial programme for an EdTech brand
How a teacher-training company became a regular voice on education in national media, through two years of steady, story-led PR.
Full case study
Read the full upEducators story.
upEducators is an Indian EdTech company that trains teachers and helps schools adopt better classroom practice, and a Google for Education partner. Its founder had a lot to say about how Indian classrooms are changing, but the company was rarely in the news between announcements. We set out to make upEducators, and its founder, a regular and credible voice on education in national media.
- Where upEducators started, and what it wanted
- How the editorial plan was built
- Where the coverage appeared
- What two years of steady work delivered
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The brief
upEducators is an Indian EdTech company that trains teachers and helps schools adopt better classroom practice, and a Google for Education partner. Its founder had a lot to say about how Indian classrooms are changing, but the company was rarely in the news between announcements. We set out to make upEducators, and its founder, a regular and credible voice on education in national media.
EdTech is a crowded beat. Launches and funding rounds get a day of attention, then most brands disappear from the news. upEducators wanted a presence that lasts: to be the company journalists and school leaders think of when the subject is practical teacher development.
What we did
We built a twelve-month editorial calendar around the questions schools actually face: teacher training, classroom technology, assessment and policy changes.
We developed story angles from that plan and matched each to the right national and education desks, with the founder as the spokesperson.
As the work matured we added commentary on education news as it broke, so the founder became a voice journalists could call within the news cycle.
Results
- [[N]]editorial features and interviews
- [[N]]national outlets
- 2 yearsof continuous work together
Very good and proficient PR services provided by Indian PR Distribution. We have been using it since the last two years and are very satisfied.
Where it appeared
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