"How much does it cost to distribute a press release?" is one of the first questions founders and marketing teams ask, and one of the hardest to compare across providers. Quotes vary widely because they cover very different things: a listing on a few websites, syndication through a single national newswire, or a multi-wire campaign with rewritten versions, regional languages and guaranteed placements.
This guide sets out what drives the price in India, what our published plans start at, the extras worth checking in any quote, and how to match spend to the result you need.
Key takeaways
- Indian PR Distribution (IPRD)® plans start at ₹11,999 + GST for SingleWire, ₹28,999 + GST for MultiWire Standard and ₹45,999 + GST for DiscoveryWire Standard.
- Price follows reach: one national newswire, several wires, or wires plus premium and niche outlets.
- Writing, engineered variants, regional language versions, multimedia and premium placements are the main things that move a quote.
- GST at 18% is charged on top of quoted prices. Ask whether writing and reporting are included.
- Budget by objective. A routine appointment needs one wire; a funding round or launch usually needs national breadth.
Published starting prices
| Plan | Starts from | Built for | What it includes |
|---|---|---|---|
| SingleWire | ₹11,999 + GST | Appointments, updates and smaller milestones | Syndication through one national newswire, one engineered version, live links and a report |
| MultiWire Standard | ₹28,999 + GST | Funding, partnerships and product launches | Syndication across ANI, PTI and IANS, two engineered variants, AEO/GEO build for AI search |
| DiscoveryWire Standard | ₹45,999 + GST | Flagship launches, results and major milestones | Three to four engineered variants, full AEO/GEO optimisation, widest wire reach |
Higher tiers, regional language campaigns, international distribution and premium placements are quoted on the brief. The full comparison is on our press release distribution page, and every published price is on our pricing page.
What drives the price
| Cost driver | Why it changes the price |
|---|---|
| Number of wires | Each national newswire (ANI, PTI, IANS) has its own subscriber network. More wires means wider, more varied pickup |
| Engineered variants | Rewritten versions for different outlets and search intents avoid identical copies everywhere, and take writing time |
| Premium and niche outlets | Named Tier-1 placements and sector titles are confirmed individually and priced accordingly |
| Languages | Each regional language version is written natively, not machine-translated, and goes to its own desks |
| Markets | International distribution to the US, UK, Middle East or Asia adds wires and portals for each market |
| Writing | Editing a ready draft costs less than writing from a brief or an interview |
| Multimedia | Images are standard; video and multiple assets add distribution and hosting |
| Timing | Embargoed, market-timed or same-day releases need scheduling and sometimes priority handling |
Extras to check in any quote
Two quotes at the same headline price can deliver very different value. Before you compare, ask:
- Is GST included? GST at 18% applies to PR services and is usually added to the quoted price.
- Is writing or editing included, or is the price for distribution of a finished release only?
- Which wires and outlets, by name? "500+ sites" is not the same as named national newswires.
- What does the report show? Live links, outlet names and a clear split between distribution, editorial and paid results.
- Are regional languages native or translated? It matters to regional desks.
- Is there an editorial review? A provider that checks the news angle before distribution saves wasted spend.
Distribution and editorial coverage are priced differently
Distribution is priced per release because the result is predictable: named wires, a fixed date, live links. Editorial coverage, a journalist choosing to write about you, is earned through media relations and organic PR, and is priced as a programme over months rather than per article. Many plans combine the two: distribution makes the news exist; media relations turns it into stories. We explain how we choose between them in sponsored, organic or hybrid.
Budgeting by objective
| Objective | Usual starting point |
|---|---|
| Senior appointment, office opening, small update | SingleWire |
| Funding round, partnership, product launch | MultiWire Standard |
| Flagship launch, results, a milestone that must be seen everywhere | DiscoveryWire |
| A regional market or language | A regional campaign, quoted on the brief; see regional distribution |
| Overseas customers or investors | International distribution, quoted by market; see international PR |
| Lasting credibility and coverage | A media relations programme, set out on a call |
If the news is borderline, a smaller plan and a stronger story beat a bigger plan and a weak one. We will say so when we review the brief.
How to brief for an accurate quote
A quote is only as accurate as the brief behind it. Five details let us recommend the right plan in one reply:
- The news, in two lines, and the date it must be public by.
- Whether a release is written, or needs writing from a brief or an interview.
- The audience: national, a region or language, an overseas market, investors.
- Any outlets that matter to you by name.
- What a good result looks like: presence on the day, coverage, search or AI answers.
Send those through the contact form and we will come back with the plan and the price.
Frequently asked questions
How much does press release distribution cost in India?
At Indian PR Distribution (IPRD)®, plans start at ₹11,999 + GST for SingleWire (one national newswire), ₹28,999 + GST for MultiWire Standard (ANI, PTI and IANS) and ₹45,999 + GST for DiscoveryWire Standard. Regional, international and premium campaigns are quoted on the brief.
Is GST charged on press release distribution?
Yes. GST at 18% applies to PR services in India and is added to the quoted price.
Why do press release distribution prices vary so much?
Quotes cover different things: the number of wires, named premium outlets, engineered variants, regional languages, international markets, writing and multimedia. Compare what is included, not only the headline price.
Does the price include writing the press release?
It depends on the provider and plan. Ask whether the quote covers writing from a brief, editing a draft, or distribution of a finished release only.
Is editorial coverage priced the same way as distribution?
No. Distribution is priced per release because the result is predictable. Editorial coverage is earned through media relations and is priced as a programme over months.
Which plan should I choose?
Choose by objective: SingleWire for routine updates, MultiWire for funding, partnerships and launches, DiscoveryWire for flagship news. We recommend a plan when we review the brief.
