Generative Engine Optimization
Generative Engine Optimization Services in India, built on the press record
When someone asks an AI assistant for the best options in your category, it composes an answer from the sources it trusts. GEO is the work of making your brand one of those names. We do it through coverage on credible sites, written and distributed so the engines can use it.
Where generative answers come from
From your announcement to the answer that names you.
- Your announcementA release built around one consistent company line and a named idea.
- Wire and media coverageThe national wires carry it to hundreds of credible sites.
- Indexed pagesSearch engines index the coverage, so retrieval can find it.
- RetrievalThe assistant pulls trusted, relevant sources for the question.
- The answerYour brand is named, described and, ideally, cited.
Each step can fail. Our reports show which ones held.
What we do
Five pieces of GEO work.
- 01
Entity consistency
One company description, one founder line, one category phrase, used in every release and profile.
- 02
Engineered variants
Several angles of one story, so the brand answers more of the questions buyers ask.
- 03
National wire distribution
Hundreds of credible sites in one cycle, through ANI, PTI and IANS.
- 04
Measurement
Before and after, on the generative engines, with screenshots in your report.
Where the objective needs it, we add organic layers: features, lists and expert commentary.
Route choice for GEO
Fast for launches, layered for categories.
Launch and brand questions respond quickly to the sponsored route, because the coverage is on the record within days. Open category questions, such as "top platforms for this in India", usually need the organic layer too: independent lists, features and commentary.
That is why many GEO plans end up hybrid. See how we choose the route.
Proof
What the engines said.
Named in about 9 in 10 AI-chat answers
Across the generative engines tested, after premium wire distribution with engineered variants.
A sustainability e-commerce platformIts own framework, repeated by the engines
The named idea in the release travelled almost word for word into AI answers.
All resultsBoth campaigns, side by side
Results, honest gaps and what we recommended next.
GEO and SEO
Two kinds of visibility, one record.
| SEO | GEO | |
|---|---|---|
| The goal | Rank your pages in the list of links | Be named and described inside the answer an AI assistant writes |
| Where it shows | Google and Bing results pages | ChatGPT, Perplexity, Claude, Gemini and Copilot answers |
| What it leans on | Your own site, its content, links and technical health | What many credible sites say about you, and how consistently |
| Main lever | On-site optimisation and links | Coverage: wire distribution, features, lists and commentary |
| How it is measured | Rankings, clicks and traffic | Mention rate, citations, prominence and message adoption on a fixed question set |
The two work together: your own site is the reference the engines check coverage against. Read more in AEO, GEO and SEO for Indian brands.
A worked example
How one programme became a name the engines return.
A new-age tech platform launched an advanced programme and wanted prospective applicants to find it when they asked AI assistants where to study. The objective was clear and dated, so we chose the sponsored route: premium distribution across the three national wires.
Instead of one release, we wrote several engineered variants, each angled to a different applicant question: the admissions route, the career outcome, the programme design. Every variant used the same company description and the same facts.
The result was 609 verified pickups and an indexed footprint about ten times that of a single-version run. In the AI answers we tracked, the client was named in 80% of observations, and on brand questions it held more than half of every name the engines returned. On open category questions it still shared the answer with seven to eleven rivals, which set the target for the next, organic cycle.
FAQ
GEO questions
Is GEO different from SEO?
SEO ranks pages. GEO earns a mention inside the answer an AI assistant writes. They overlap, and our work strengthens both.
Which engines do you track?
ChatGPT, Perplexity and Claude, plus Google's AI answers and Bing Copilot on the AEO side. Gemini is added where the brief needs it.
How many questions do you test?
A fixed set per campaign, phrased the way real buyers ask, across brand, category, news and competitor questions.
Can you correct a wrong AI answer about us?
That is reputation work. See reputation management.
What does GEO cost?
It depends on the route. The AI Visibility Audit gives you a starting point and a plan.
How long before AI answers change?
Coverage on the sponsored route is live within 24 to 48 hours and indexed within days. AI answers follow as the engines refresh, so we test at set points after the campaign. Category answers that need an organic layer take months, not weeks.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
