Media desk push · Kolkata
Media Desk Push: your press release to Kolkata news desks
A release that reaches the right desk by afternoon can be in the next morning's paper. Indian PR Distribution (IPRD)® takes your release, photos and quotes straight to the Kolkata desks and reporters who cover your story, in English and Bengali, and follows up while they are writing.
- Named desksnot a mass mail
- English + Bengaliversions
- Same dayfollow-up
What a desk push includes
From the release to the follow-up.
Desk list
The desks and reporters for this story: city, business, features, Bengali and English, print, television and digital.
Release for the desk
Edited for a Kolkata newsroom: the local angle first, the facts checkable, the quote usable, the length right for a city page.
Bengali version
Written natively for Bengali desks, with the same facts and a Bengali headline.
Photos and assets
High-resolution photos with captions, and video where the story has it.
Follow-up
Calls to the reporters on each desk, answers to their questions, extra quotes when asked.
Report
What ran, where and when, in print, digital and television.
Desk push or wire?
Two ways to reach the media, for different results.
| Media desk push | Wire distribution | |
|---|---|---|
| Reaches | Named Kolkata desks and reporters | Subscriber outlets of ANI, PTI or IANS across India |
| Result | Editorial stories written by Kolkata reporters | Published copies of your release on news sites |
| Language | English and Bengali | English, Hindi and Indian languages |
| Predictability | The desk decides | Placement confirmed by the product |
| Price | Quoted on your brief | SingleWire from ₹11,999 + GST |
| Best for | City news, events, local launches | A national record on a fixed date |
Many announcements use both. How we choose the route.
When to use it
The moments a desk push suits.
- 01
After a press conference
Reporters who attended get the release and photos within hours; those who could not attend can still file.
- 02
After your own event
A launch, felicitation or opening you ran yourself, turned into a story for the next day's paper.
- 03
A Kolkata announcement
A new office, store, route or hire with local relevance, with no event needed.
- 04
A response
A clear statement to the desks covering a story about you, when the record needs your side, sent to the reporters already writing it.
Writing for a Kolkata desk
The city angle comes first.
A Kolkata reporter's first question is what this means for the city: jobs, a service, an investment, a face from Bengal. We open the release with that, keep the national context in the second paragraph, and make the quote something a reporter can use.
For Bengali desks, the release is written in Bengali by native writers, not translated, as in our Bengali PR distribution work.
Timing matters as much as wording. A release that lands while the desk is planning the next day's pages has a far better chance than one that arrives after the pages are full, so we send early and follow up while there is still room to file.
What a desk needs
Send it ready to file.
| Item | Why it matters |
|---|---|
| A city angle in the first line | It tells the desk why the story is theirs |
| Checkable facts | Names, numbers, places and dates a reporter can verify quickly |
| A usable quote | One sentence a reporter can lift into the story |
| Photos with captions | High resolution, with names in the caption |
| A contact who answers | Reporters on deadline call once; someone has to pick up |
| The Bengali version | Bengali desks file faster from Bengali copy |
Your brief
What we need from you.
- The release, or the facts and quotes we will write it from
- Photos, and video if you have it
- Spokespeople available for calls from reporters
- The desks you most want, if any, and any embargo time
- Whether a national wire release should run alongside
Kolkata media
Bengali and national desks, from our own city.
Our organic campaign for a Kolkata entrepreneur, the first Indian to finish a marathon at the Geographic North Pole, was carried by 18 publications in English, Hindi and Bengali, from Ei Samay to The Times of India, The Economic Times and ANI. It was a pitching campaign rather than a press conference, and it shows the desks we work with every week.
FAQ
Media desk push questions
What is a media desk push?
Your press release, photos and quotes sent directly to the Kolkata news desks that cover your story, with follow-up to the reporters on each desk, so the story can be filed the same day.
Is a media desk push the same as wire distribution?
No. Wire distribution through ANI, PTI or IANS reaches the wires' subscriber outlets across India. A desk push goes to named Kolkata desks and reporters. Many clients use both: the wire for national reach and the desk push for the city.
Do I need a press conference for a media desk push?
No. It works after a press conference, after an event you ran yourself, or for an announcement with no event at all.
Which desks receive the release?
The desks that fit the story: Bengali and English dailies, city, business and features desks, television and digital news teams. The list is built for each release.
How fast does a desk push go out after an event?
Within hours. We prepare the release and caption the photos before the event ends, so desks receive them while reporters are still writing for the next day's editions.
Is coverage from a desk push guaranteed?
Coverage from a desk push is the desks' editorial decision. Where the result must be certain, pair it with guaranteed Bengali coverage.
Start a campaign
Have a story worth telling?
Share the announcement, the audience and the outlets you want. We reply with the right route, the expected coverage and a quote, usually within one working day.
Contact
You have a story.
We can help it travel.
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
A brand of Crepo Media
Kolkata, West Bengal 700091, India
+91 91471 03416 (calls)
