/* Indian PR Distribution (IPRD)® | service.css: service, regional, industry, occasion, company and outlet pages. */

/* product / tier cards (pillar pages) */
.tier-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;align-items:stretch}
.tier{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:12px;padding:30px 28px;transition:border-color .4s,transform .5s var(--ease)}
.tier:hover{border-color:var(--violet);transform:translateY(-4px)}
.tier.featured{background:var(--deep);border-color:var(--deep);color:#fff}
.tier.featured h3,.tier.featured .tier-inv b{color:#fff}
.tier.featured p,.tier.featured li{color:var(--mute)}
.tier-tag{align-self:flex-start;font:600 11px var(--f-b);letter-spacing:.1em;text-transform:uppercase;color:var(--violet);background:#EEF3C8;border-radius:999px;padding:5px 11px;margin-bottom:22px}
.tier.featured .tier-tag{background:var(--lime);color:var(--deep)}
.tier h3{font:400 clamp(30px,2.6vw,40px)/1 var(--f-d);margin:0 0 10px}
.tier .for{font:italic 400 19px/1.3 var(--f-d);color:var(--violet);margin:0 0 18px}
.tier.featured .for{color:var(--lime)}
.tier ul{display:grid;gap:9px;margin:0 0 24px;font-size:15px}
.tier li{position:relative;padding-left:20px;color:var(--soft)}
.tier li::before{content:"";position:absolute;left:0;top:.6em;width:8px;height:8px;border-radius:50%;background:var(--lime)}
.tier-inv{margin-top:auto;padding-top:16px;border-top:1px solid var(--line);font-size:14px;color:var(--soft)}
.tier.featured .tier-inv{border-color:rgba(255,255,255,.18)}
.tier-inv b{display:block;font:600 11px var(--f-b);letter-spacing:.1em;text-transform:uppercase;color:var(--ink);margin-bottom:4px}

/* process timeline */
.process{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0;border-top:1px solid var(--line)}
.process li{padding:26px 22px 0 0;position:relative}
.process li::before{content:"";position:absolute;top:-6px;left:0;width:11px;height:11px;border-radius:50%;background:var(--violet);box-shadow:0 0 0 4px var(--paper)}
.process .n{display:block;font:400 15px var(--f-d);color:var(--violet);margin-bottom:10px}
.process h3{font:600 18px/1.3 var(--f-b);margin:0 0 8px;color:var(--ink)}
.process p{font-size:15px;margin:0}

/* outlets / media list chips */
.outlet-chips{display:flex;flex-wrap:wrap;gap:10px}
.outlet-chips li{padding:10px 16px;background:#fff;border:1px solid var(--line);border-radius:8px;font:500 15px var(--f-b);color:var(--ink)}
.outlet-chips li small{color:var(--soft);font-weight:400;margin-left:6px}

/* compare table */
.compare th:first-child,.compare td:first-child{font-weight:600;color:var(--ink)}

@media (max-width:980px){ .tier-grid{grid-template-columns:1fr 1fr} .process{grid-template-columns:1fr 1fr;row-gap:28px} }
@media (max-width:760px){ .tier-grid,.process{grid-template-columns:1fr} }

/* ===== route switch (tabs): products by route ===== */
.route-tabs{display:inline-flex;gap:4px;padding:5px;background:#fff;border:1px solid var(--line);border-radius:999px;margin:0 0 28px}
.route-tabs [role=tab]{padding:10px 20px;border-radius:999px;font:600 14px var(--f-b);color:var(--soft);transition:background .35s var(--ease),color .35s}
.route-tabs [role=tab]:hover{color:var(--ink)}
.route-tabs [role=tab][aria-selected=true]{background:var(--deep);color:var(--lime)}
.route-panel[hidden]{display:none}
.route-panel{animation:panel-in .45s var(--ease)}
@keyframes panel-in{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:none}}
.tier-grid.two{grid-template-columns:repeat(2,minmax(0,1fr))}
.tier .best{font-size:14px;color:var(--soft);margin:-8px 0 20px}
.tier.featured .best{color:var(--mute)}
.tier .best b{color:var(--ink);font-weight:600}
.tier.featured .best b{color:#fff}

/* ===== comparison table ===== */
.compare-wrap{margin-top:clamp(40px,5vw,64px);background:#fff;border:1px solid var(--line);border-radius:12px;overflow-x:auto}
.compare-wrap h3{font:400 clamp(24px,2.2vw,32px)/1.15 var(--f-d);padding:24px 24px 6px;margin:0;position:sticky;left:0}
.compare{width:100%;min-width:720px;border-collapse:collapse;font-size:15px}
.compare th,.compare td{padding:14px 18px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top}
.compare thead th{font:600 13px var(--f-b);color:var(--ink);background:#F7F4FB}
.compare thead th.hl{background:var(--deep);color:var(--lime)}
.compare tbody th{font:600 13px var(--f-b);letter-spacing:.02em;color:var(--soft);white-space:nowrap;position:sticky;left:0;background:#fff;z-index:1}
.compare td{color:var(--ink)}
.compare td.hl{background:#FBFDF1}
.compare tr:last-child>*{border-bottom:0}

/* ===== media reach: newswires + logo grid + chip groups ===== */
.wire-row{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-bottom:clamp(36px,4vw,56px)}
.wire-card{display:flex;align-items:center;gap:18px;background:#fff;border:1px solid var(--line);border-radius:12px;padding:16px 22px}
.wire-card img{width:120px;height:auto}
.wire-card strong{display:block;font:400 26px/1 var(--f-d);color:var(--ink)}
.wire-card span{font-size:13px;color:var(--soft)}
.reach-label{font:600 12px var(--f-b);letter-spacing:.1em;text-transform:uppercase;color:var(--violet);margin:0 0 14px}
.reach-cols{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(20px,3vw,40px);margin-top:clamp(36px,4vw,56px)}
.reach-cols .outlet-chips li{font-size:14px;padding:8px 13px}

/* ===== stats + chip cloud ===== */

@media (max-width:980px){ .reach-cols{grid-template-columns:1fr 1fr} .wire-row{grid-template-columns:1fr} }
@media (max-width:760px){
 .route-tabs{display:flex;width:100%;border-radius:12px}
 .route-tabs [role=tab]{flex:1;padding:10px 6px;border-radius:9px;font-size:13px}
 .tier-grid.two{grid-template-columns:1fr}
 .reach-cols{grid-template-columns:1fr}
}
.reach-cols.four{grid-template-columns:repeat(4,minmax(0,1fr));margin-top:0}
@media (max-width:980px){ .reach-cols.four{grid-template-columns:1fr 1fr} }
@media (max-width:760px){ .reach-cols.four{grid-template-columns:1fr} }

/* ===== two-direction panels (international) ===== */
.dir-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.dir-card{background:#fff;border:1px solid var(--line);border-radius:14px;padding:clamp(26px,3vw,40px)}
.dir-card.dark{background:var(--deep);border-color:var(--deep)}
.dir-card .dir{font:400 clamp(34px,3.6vw,54px)/1 var(--f-d);color:var(--ink);margin:0 0 6px}
.dir-card.dark .dir{color:#fff}
.dir-card .dir em{font-style:normal;color:var(--violet)}
.dir-card.dark .dir em{color:var(--lime)}
.dir-card .who{font:600 12px var(--f-b);letter-spacing:.1em;text-transform:uppercase;color:var(--soft);margin:0 0 24px}
.dir-card.dark .who{color:var(--mute)}
.dir-card.dark .checklist li{color:#fff}

/* ===== market cards ===== */
.market-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.market{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:12px;padding:24px}
.market h3{font:400 clamp(24px,2vw,30px)/1.1 var(--f-d);color:var(--ink);margin:0 0 12px;padding-bottom:14px;border-bottom:2px solid var(--lime)}
.market p{font-size:15px;margin:0 0 16px}
.market ul{margin-top:auto;display:grid;gap:6px}
.market ul a{font:600 14px var(--f-b);color:var(--violet)}
.market ul a::after{content:" →"}
.market ul a:hover{text-decoration:underline}
.fit-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,64px)}
.fit-grid h3{font:600 13px var(--f-b);letter-spacing:.1em;text-transform:uppercase;color:var(--ink);margin:0 0 18px}
.not-list{display:grid;gap:12px}
.not-list li{position:relative;padding-left:34px;color:var(--ink)}
.not-list li::before{content:"";position:absolute;left:0;top:2px;width:22px;height:22px;border-radius:50%;border:1.5px solid var(--soft);background:linear-gradient(45deg,transparent 46%,var(--soft) 46%,var(--soft) 54%,transparent 54%)}
@media (max-width:980px){ .market-grid{grid-template-columns:1fr 1fr} }
@media (max-width:760px){ .dir-grid,.market-grid,.fit-grid{grid-template-columns:1fr} }

/* ===== conceptual search panel (ORM): HTML, not a screenshot ===== */
.search-panel{background:#fff;border:1px solid var(--line);border-radius:16px;padding:22px;box-shadow:0 30px 60px -40px rgba(45,11,74,.45)}
.search-bar{display:flex;align-items:center;gap:12px;border:1px solid var(--line);border-radius:999px;padding:12px 18px;font:500 16px var(--f-b);color:var(--soft);margin-bottom:14px}
.search-bar svg{width:18px;height:18px;flex:0 0 auto;fill:none;stroke:var(--violet);stroke-width:2}
.search-bar span{color:var(--ink)}
.search-panel ul{display:grid}
.search-panel li{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:14px 6px;border-top:1px solid var(--line)}
.search-panel li strong{display:flex;align-items:center;gap:10px;font:500 15px var(--f-b);color:var(--ink)}
.search-panel li strong::before{content:"";width:9px;height:9px;border-radius:50%;background:var(--violet);flex:0 0 auto}
.search-panel li:nth-child(2) strong::before{background:var(--lime);box-shadow:0 0 0 1px var(--deep) inset}
.search-panel li:nth-child(3) strong::before{background:var(--deep)}
.search-panel li:nth-child(4) strong::before{background:#C9A3F0}
.search-panel li:nth-child(5) strong::before{background:var(--soft)}
.search-panel li em{font:600 11px var(--f-b);font-style:normal;letter-spacing:.06em;text-transform:uppercase;color:var(--deep);background:#EEF3C8;padding:5px 9px;border-radius:999px;white-space:nowrap}
.check-cols{display:grid;grid-template-columns:1fr 1fr;gap:14px 48px}

/* ===== vertical timeline (long processes) ===== */
.vt-wrap{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,.7fr);gap:clamp(24px,5vw,80px);align-items:start}
.vt{counter-reset:v;border-left:2px solid var(--line);margin-left:14px}
.vt li{position:relative;padding:0 0 30px 34px;counter-increment:v}
.vt li:last-child{padding-bottom:0}
.vt li::before{content:counter(v);position:absolute;left:-15px;top:-2px;width:28px;height:28px;border-radius:50%;background:var(--deep);color:var(--lime);font:600 13px/28px var(--f-b);text-align:center}
.vt h3{font:600 18px/1.3 var(--f-b);color:var(--ink);margin:0 0 6px}
.vt p{font-size:15.5px;margin:0}
.vt p a{color:var(--violet);text-decoration:underline;text-underline-offset:3px}
.vt-visual{position:sticky;top:120px;display:flex;justify-content:center}
.vt-visual::before{content:"";position:absolute;inset:6% -10% 0;border-radius:50%;background:radial-gradient(closest-side,rgba(200,226,62,.55),rgba(200,226,62,0) 72%)}
.vt-visual img{position:relative;max-height:440px;width:auto}

/* ===== decision cards ===== */
.decide{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.decide article{background:#fff;border:1px solid var(--line);border-radius:14px;padding:28px 26px}
.decide article.dark{background:var(--deep);border-color:var(--deep)}
.decide .verb{font:400 clamp(40px,3.8vw,58px)/1 var(--f-d);color:var(--ink);margin:0 0 6px}
.decide .dark .verb{color:var(--lime)}
.decide .when{font:600 12px var(--f-b);letter-spacing:.08em;text-transform:uppercase;color:var(--violet);margin:0 0 20px}
.decide .dark .when{color:var(--mute)}
.decide ul{display:grid;gap:10px}
.decide li{position:relative;padding-left:20px;font-size:15px;color:var(--soft)}
.decide .dark li{color:#fff}
.decide li::before{content:"";position:absolute;left:0;top:.62em;width:8px;height:8px;border-radius:50%;background:var(--lime)}

/* ===== case card + principles ===== */
.case-row{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(0,.6fr);gap:clamp(24px,4vw,64px);align-items:center}
.case-box{background:#fff;border:1px solid var(--line);border-radius:14px;padding:clamp(24px,3vw,40px)}
.case-box .cb-label{font:600 12px var(--f-b);letter-spacing:.1em;text-transform:uppercase;color:var(--violet);margin:0 0 18px}
.case-box dl{display:grid;grid-template-columns:140px 1fr;gap:14px 20px;margin:0 0 24px}
.case-box dt{font:600 13px var(--f-b);color:var(--ink)}
.case-box dd{margin:0;font-size:15.5px;color:var(--soft)}
.prin{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;border-top:1px solid var(--line)}
.prin li{padding:22px 24px 22px 0;border-bottom:1px solid var(--line)}
.prin strong{display:block;font:400 clamp(22px,1.9vw,27px)/1.15 var(--f-d);color:var(--ink);margin-bottom:6px}
.prin span{font-size:14.5px;color:var(--soft)}
@media (max-width:980px){ .decide,.prin{grid-template-columns:1fr 1fr} }
@media (max-width:760px){
 .check-cols,.vt-wrap,.decide,.prin,.case-row{grid-template-columns:1fr}
 .vt-visual{display:none}
 .case-box dl{grid-template-columns:1fr;gap:4px}
 .case-box dd{margin-bottom:10px}
}
.dir-card.dark .rate-note a{color:var(--lime)}
.dir-card.dark .rate-note{color:var(--mute)}

/* ===== credentials grid (about) ===== */
.cred-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.cred-grid li{background:#fff;border:1px solid var(--line);border-radius:12px;padding:22px 24px;border-top:3px solid var(--lime)}
.cred-grid strong{display:block;font:400 clamp(22px,1.9vw,27px)/1.15 var(--f-d);color:var(--ink);margin-bottom:6px}
.cred-grid span{font-size:14.5px;color:var(--soft)}
@media (max-width:980px){ .cred-grid{grid-template-columns:1fr 1fr} }
@media (max-width:640px){ .cred-grid{grid-template-columns:1fr} }