/* Indian PR Distribution (IPRD)® | inner.css: shared building blocks for every inner page (not the homepage). */

/* breadcrumbs */
.crumbs ol{display:flex;flex-wrap:wrap;gap:6px 10px;font:500 13px var(--f-b);color:var(--soft);margin:0 0 28px}
.crumbs li{display:flex;align-items:center;gap:10px}
.crumbs li+li::before{content:"/";color:var(--mute)}
.crumbs a{color:var(--soft);transition:color .3s}
.crumbs a:hover{color:var(--violet)}
.crumbs [aria-current]{color:var(--ink)}

/* page hero: H1 = the page's keyword */
.page-hero{--fg:var(--ink);--fg2:var(--soft);--line:rgba(21,13,34,.16);--accent:var(--violet);position:relative;background:var(--paper);padding:calc(76px + clamp(36px,5vw,72px)) 0 clamp(56px,7vw,104px);overflow:hidden}
.page-hero-grid{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,.75fr);gap:clamp(24px,5vw,80px);align-items:center}
.page-hero .kicker{margin-bottom:18px}
.page-hero h1{font-size:clamp(46px,6.6vw,108px);line-height:.95;letter-spacing:-.025em;color:var(--ink);margin:0 0 24px;max-width:14ch}
.page-hero h1 em{color:var(--violet)}
.page-hero .lede{font-size:clamp(17px,1.35vw,20px);line-height:1.55;color:var(--soft);max-width:58ch;margin:0 0 32px}
.page-hero-actions{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.page-hero-visual{position:relative;display:flex;justify-content:center;align-items:flex-end;min-height:clamp(280px,34vw,520px)}
.page-hero-visual::before{content:"";position:absolute;inset:6% 0 0;border-radius:50%;background:radial-gradient(closest-side,rgba(200,226,62,.62),rgba(200,226,62,0) 74%)}
.page-hero-visual img{position:relative;max-height:clamp(280px,34vw,520px);width:auto}
.hero-facts{display:flex;flex-wrap:wrap;gap:10px;margin:28px 0 0}
.hero-facts li{padding:8px 14px;border:1px solid var(--line);border-radius:999px;font:500 13px var(--f-b);color:var(--ink);background:#fff}
.hero-facts b{color:var(--violet);font-weight:600;margin-right:4px}

/* section shells */
.section.tint{background:#ECE4F5}
.section.white{background:#fff}
.section.tight{padding:clamp(56px,7vw,104px) 0}
.duo{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,5vw,88px);align-items:center}
.duo.flip>:first-child{order:2}
.duo-visual{position:relative;display:flex;justify-content:center}
.duo-visual::before{content:"";position:absolute;inset:4%;border-radius:50%;background:radial-gradient(closest-side,rgba(200,226,62,.55),rgba(200,226,62,0) 74%)}
.duo-visual img{position:relative;max-height:480px;width:auto}

.duo h2{font-size:clamp(38px,4.2vw,68px)}

.rate-note{font-size:14px;color:var(--soft);margin-top:14px}
.rate-note a{color:var(--violet);text-decoration:underline;text-underline-offset:3px}

/* long text */
.prose{max-width:72ch;font-size:18px;line-height:1.7;color:var(--soft)}
.prose>*+*{margin-top:1.1em}
.prose p{margin-bottom:0;color:var(--soft)}
.prose h2{font-size:clamp(32px,3.6vw,52px);line-height:1.05;margin:1.8em 0 .5em;color:var(--ink)}
.prose h3{font-size:clamp(23px,2vw,29px);margin:1.6em 0 .4em;color:var(--ink)}
.prose a{color:var(--violet);text-decoration:underline;text-underline-offset:3px;text-decoration-thickness:1px}
.prose a:hover{text-decoration-thickness:2px}
.prose strong{color:var(--ink);font-weight:600}
.prose ul,.prose ol{padding-left:1.3em}
.prose ul{list-style:none;padding-left:0}
.prose ul li{position:relative;padding-left:26px}
.prose ul li+li,.prose ol li+li{margin-top:.45em}
.prose ul li::before{content:"";position:absolute;left:4px;top:.66em;width:9px;height:9px;border-radius:50%;background:var(--lime);box-shadow:0 0 0 2px var(--deep) inset}
.prose ol{list-style:decimal}
.prose ol li::marker{color:var(--violet);font-weight:600}
.prose blockquote{margin:1.6em 0;padding:4px 0 4px 24px;border-left:3px solid var(--lime);font:italic 400 clamp(22px,2vw,28px)/1.35 var(--f-d);color:var(--ink)}
.prose table{width:100%;border-collapse:collapse;font-size:15px;margin:1.6em 0}
.prose th,.prose td{text-align:left;padding:12px 14px;border-bottom:1px solid var(--line);vertical-align:top}
.prose th{font:600 12px var(--f-b);letter-spacing:.08em;text-transform:uppercase;color:var(--ink);background:#ECE4F5}
.prose figure{margin:1.8em 0}
.prose figcaption{font-size:14px;color:var(--soft);margin-top:8px}
.table-wrap{overflow-x:auto;-webkit-overflow-scrolling:touch}
@media (max-width:640px){.table-wrap>table{min-width:560px}}

/* numbered feature cards (deliverables, process, reasons) */
.feature-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;counter-reset:f}
.feature-grid.two{grid-template-columns:repeat(2,minmax(0,1fr))}
.feature{position:relative;background:#fff;border:1px solid var(--line);border-radius:10px;padding:28px 26px 26px;counter-increment:f;transition:border-color .4s,transform .5s var(--ease)}
.feature:hover{border-color:var(--violet);transform:translateY(-3px)}
.feature::before{content:counter(f,decimal-leading-zero);display:block;font:400 15px var(--f-d);color:var(--violet);letter-spacing:.06em;margin-bottom:18px}
.feature h3{font:600 19px/1.3 var(--f-b);margin:0 0 10px;color:var(--ink)}
.feature p{font-size:15.5px;margin:0}

/* checklist */
.checklist{display:grid;gap:12px}
.checklist li{position:relative;padding-left:34px;color:var(--ink)}
.checklist li::before{content:"";position:absolute;left:0;top:2px;width:22px;height:22px;border-radius:50%;background:var(--lime) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M9.5 16.2 5.3 12l-1.4 1.4 5.6 5.6L20.1 8.4 18.7 7z' fill='%232D0B4A'/%3E%3C/svg%3E") center/16px no-repeat}
.checklist li span{display:block;font-size:15px;color:var(--soft);margin-top:2px}

/* callout */
.callout{border-left:3px solid var(--violet);background:#fff;padding:20px 24px;border-radius:0 10px 10px 0;font-size:16px;color:var(--soft)}
.callout b{color:var(--ink)}

/* related links */
.related-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.related-card{display:flex;gap:18px;align-items:center;background:#fff;border:1px solid var(--line);border-radius:10px;padding:18px 20px;transition:border-color .4s,transform .5s var(--ease)}
.related-card:hover{border-color:var(--violet);transform:translateY(-3px)}
.related-card img{width:56px;height:76px;object-fit:contain;flex:0 0 auto}
.related-card small{display:block;font:600 11px var(--f-b);letter-spacing:.1em;text-transform:uppercase;color:var(--violet);margin-bottom:4px}
.related-card strong{display:block;font:500 17px/1.3 var(--f-b);color:var(--ink)}

/* link cards (hubs, "extend the reach" rows): moved here from hub.css so any page can use them */
.hub-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.hub-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:12px;padding:24px 24px 22px;min-height:220px;transition:border-color .4s,transform .5s var(--ease)}
.hub-card:hover{border-color:var(--violet);transform:translateY(-4px)}
.hub-card .thumb{height:96px;display:flex;align-items:flex-end;margin-bottom:18px}
.hub-card .thumb img{max-height:96px;width:auto}
.hub-card .thumb.logo{height:64px;align-items:center}
.hub-card .thumb.logo img{max-height:52px;max-width:180px}
.hub-card small{font:600 11px var(--f-b);letter-spacing:.1em;text-transform:uppercase;color:var(--violet);margin-bottom:6px}
.hub-card h3{font:600 19px/1.3 var(--f-b);color:var(--ink);margin:0 0 8px}
.hub-card p{font-size:15px;margin:0 0 16px}
.hub-card .link-arrow{font-size:14px}
@media (max-width:980px){ .hub-grid{grid-template-columns:1fr 1fr} }
@media (max-width:640px){ .hub-grid{grid-template-columns:1fr} }

.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

/* shared on service and hub pages: logo tiles, figures row, chip links */
.logo-grid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:10px;margin-bottom:12px}
.logo-grid li{background:#fff;border:1px solid var(--line);border-radius:10px;aspect-ratio:300/128;display:flex;align-items:center;justify-content:center;transition:border-color .3s,transform .4s var(--ease)}
.logo-grid li:hover{border-color:var(--violet);transform:translateY(-2px)}
.logo-grid img{max-width:82%;max-height:70%;width:auto}
.stat-row{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin:clamp(36px,4vw,56px) 0}
.stat-row div{padding:26px 20px 24px 0}
.stat-row b{display:block;font:400 clamp(40px,4.4vw,64px)/1 var(--f-d);color:var(--ink)}
.stat-row span{font-size:14px;color:var(--soft)}
.chip-cloud{display:flex;flex-wrap:wrap;gap:10px}
.chip-cloud li{padding:11px 18px;border-radius:999px;background:#fff;border:1px solid var(--line);font:500 15px var(--f-b);color:var(--ink)}
.chip-cloud li a{color:var(--violet)}
.chip-cloud li a{display:block}
.chip-links{display:flex;flex-wrap:wrap;gap:10px}
.chip-links a{display:inline-flex;align-items:center;gap:8px;padding:11px 18px;border-radius:999px;background:#fff;border:1px solid var(--line);font:500 15px var(--f-b);color:var(--ink);transition:background .3s,color .3s,border-color .3s}
.chip-links a::after{content:"→";color:var(--violet);transition:transform .3s var(--ease)}
.chip-links a:hover{background:var(--deep);border-color:var(--deep);color:#fff}
.chip-links a:hover::after{color:var(--lime);transform:translateX(3px)}
.chip-links a.all{background:var(--deep);border-color:var(--deep);color:var(--lime)}
.chip-links a.all::after{color:var(--lime)}
a.logo-tile{display:flex;width:100%;height:100%;align-items:center;justify-content:center}
@media (max-width:980px){ .logo-grid{grid-template-columns:repeat(4,minmax(0,1fr))} }
@media (max-width:760px){ .logo-grid{grid-template-columns:repeat(3,minmax(0,1fr))} .stat-row{grid-template-columns:1fr 1fr} }

/* compact text link row (outlet pages, thank-you, 404) */
.other-titles{display:flex;flex-wrap:wrap;gap:10px 28px;align-items:center}
.other-titles span{font:600 12px var(--f-b);letter-spacing:.1em;text-transform:uppercase;color:var(--soft)}
.other-titles a{font:400 22px var(--f-d);color:var(--ink);border-bottom:1px solid var(--line);transition:color .3s,border-color .3s}
.other-titles a:hover{color:var(--violet);border-color:var(--violet)}

/* closing call to action band */
.cta-band{position:relative;background:var(--deep);color:#fff;padding:clamp(72px,9vw,136px) 0;overflow:hidden}
.cta-band::after{content:"";position:absolute;right:-10%;top:-30%;width:60%;aspect-ratio:1;border-radius:50%;background:radial-gradient(closest-side,rgba(200,226,62,.28),rgba(200,226,62,0) 72%)}
.cta-band-grid{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,.7fr);gap:40px;align-items:center;position:relative;z-index:1}
.cta-band h2{color:#fff;font-size:clamp(40px,5.4vw,84px);margin-bottom:20px}
.cta-band h2 em{color:var(--lime)}
.cta-band p{color:var(--mute);font-size:18px;max-width:52ch;margin-bottom:30px}
.cta-band .kicker{color:var(--lime)}
.cta-band .btn-primary{background:var(--lime);color:var(--deep)}
.cta-band .btn-ghost{color:#fff;border-color:rgba(255,255,255,.5)}
.cta-band-actions{display:flex;flex-wrap:wrap;gap:14px}
.cta-band-visual{display:flex;justify-content:center}
.cta-band-visual img{max-height:380px;width:auto}

@media (max-width:980px){
 .feature-grid,.related-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
}
@media (max-width:760px){
 .page-hero-grid,.duo,.cta-band-grid{grid-template-columns:1fr}
 .page-hero-visual{order:-1;min-height:0}
 .page-hero-visual img{max-height:260px}
 .duo.flip>:first-child{order:0}
 .duo-visual img{max-height:300px}
 .feature-grid,.feature-grid.two,.related-grid{grid-template-columns:1fr}
 .cta-band-visual{display:none}
}

/* ===== standard note: editorial coverage only within a retainer (partial: retainer-note) ===== */
.retainer-note{display:grid;grid-template-columns:56px 1fr;gap:20px;align-items:start;background:#fff;border:1px solid var(--line);border-left:4px solid var(--deep);border-radius:12px;padding:24px 28px;margin-top:28px}
.rn-mark{width:56px;height:56px;border-radius:50%;background:var(--deep);color:var(--lime);display:grid;place-items:center;font:400 28px var(--f-d)}
.rn-kicker{font:600 13px var(--f-b);letter-spacing:.08em;text-transform:uppercase;color:var(--ink);margin:4px 0 8px}
.rn-body{font-size:16px;color:var(--soft);max-width:78ch;margin:0 0 12px}
.rn-link{font:600 15px var(--f-b);color:var(--violet)}
.rn-link::after{content:" →"}
.rn-link:hover{text-decoration:underline}
@media (max-width:760px){ .retainer-note{grid-template-columns:1fr} .rn-mark{width:44px;height:44px;font-size:22px} }

/* AI search link band (Batch 6): used on service, hub and company pages to link into /ai-search-visibility/ */
.ai-cite{display:grid;grid-template-columns:minmax(0,1.7fr) minmax(0,1fr);gap:32px;align-items:center;background:var(--deep);color:#fff;border-radius:20px;padding:clamp(26px,4vw,44px)}
.ai-cite .kicker{color:var(--lime);margin:0 0 10px}
.ai-cite h2{font:400 clamp(28px,3vw,42px)/1.08 var(--f-d);color:#fff;margin:0 0 12px}
.ai-cite p{color:var(--mute);font-size:16px;line-height:1.6;margin:0;max-width:64ch}
.ai-cite p a{color:var(--lime)}
.ai-cite-links{display:flex;flex-direction:column;align-items:flex-start;gap:14px}
.ai-cite-links .link-arrow{color:#fff;width:auto;border:0;padding:0}
.ai-cite .btn-primary{background:var(--lime);color:var(--deep)}
.ai-cite .btn-primary:hover{background:#fff;color:var(--deep)}
@media (max-width:900px){.ai-cite{grid-template-columns:1fr}}

/* ===== Branded content tables (Batch 8): every unclassed table in .table-wrap or .prose.
   Deep violet header with lime labels, violet-tinted first column, soft zebra rows, rounded card. ===== */
.table-wrap{border-radius:16px;background:#fff;box-shadow:0 1px 0 rgba(45,11,74,.06),0 24px 48px -36px rgba(45,11,74,.45);border:1px solid rgba(45,11,74,.10)}
.table-wrap>table:not([class]),.prose .table-wrap>table:not([class]){width:100%;border-collapse:separate;border-spacing:0;margin:0;font-size:15px;line-height:1.5}
.table-wrap>table:not([class]) thead th{background:var(--deep);color:var(--lime);font:600 12px var(--f-b);letter-spacing:.09em;text-transform:uppercase;text-align:left;padding:16px 18px;border:0;vertical-align:bottom}
.table-wrap>table:not([class]) thead th:first-child{border-top-left-radius:15px}
.table-wrap>table:not([class]) thead th:last-child{border-top-right-radius:15px}
.table-wrap>table:not([class]) tbody td{padding:15px 18px;border:0;border-bottom:1px solid rgba(45,11,74,.08);color:var(--ink);vertical-align:top;background:#fff;transition:background .25s}
.table-wrap>table:not([class]) tbody tr:nth-child(even) td{background:#FAF7FD}
.table-wrap>table:not([class]) tbody td:first-child{background:#F1EAFA;color:var(--deep);font-weight:600}
.table-wrap>table:not([class]) tbody tr:nth-child(even) td:first-child{background:#E9DFF6}
.table-wrap>table:not([class]) tbody tr:last-child td{border-bottom:0}
.table-wrap>table:not([class]) tbody tr:last-child td:first-child{border-bottom-left-radius:15px}
.table-wrap>table:not([class]) tbody tr:last-child td:last-child{border-bottom-right-radius:15px}
.table-wrap>table:not([class]) tbody tr:hover td{background:#F4EEFB}
.table-wrap>table:not([class]) tbody tr:hover td:first-child{background:#E4D8F4}
.table-wrap>table:not([class]) td b{color:var(--deep)}
.table-wrap>table:not([class]) td a{color:var(--violet);font-weight:600;text-decoration:underline;text-underline-offset:3px}
.table-wrap>table:not([class]) thead th:empty{background:var(--deep)}
.prose .table-wrap{margin:1.6em 0}

/* Nov 2026: "More in this section" silo links, added by build.py */
.silo-nav-wrap{padding:34px 0 40px;border-top:1px solid var(--line);background:#fff}
.silo-nav .kicker{margin-bottom:14px}
.silo-nav ul{display:flex;flex-wrap:wrap;gap:10px}
.silo-nav a{display:inline-block;padding:9px 14px;border:1px solid #E4DCEF;border-radius:999px;font-size:14px;color:var(--ink);background:#FAF7FD;transition:background .2s,border-color .2s}
.silo-nav a:hover{background:#F1EAFA;border-color:#B9A3DA}
.silo-nav li.up a{background:#2D0B4A;color:#fff;border-color:#2D0B4A}
.silo-nav li.up a::before{content:"\2191\00a0"}